Comscore Senior Vice President John Bulgrin to Discuss Future of OTT at Advertising Research Foundation's OTTxScience 2020 Virtual Event

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announced that Senior Vice President, Commercial, John Bulgrin, will speak at the Advertising Research Foundation's OTTxScience 2020 event, scheduled for October 27-28, 2020. Bulgrin's session, titled 'The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead', will discuss the evolving OTT landscape influenced by streaming services and the COVID-19 pandemic. The event focuses on viewing trends and the OTT business in the new normal, featuring insights from industry leaders.

Positive

• Participation in a prominent industry event enhances Comscore's visibility.
• Discussion on the evolving OTT landscape aligns with current market trends.

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• None.

RESTON, Va., Oct. 19, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that John Bulgrin, Senior Vice President, Commercial, will be speaking at the Advertising Research Foundation's (ARF) OTTxScience 2020 event on October 28, 2020.

Bulgrin will be featured in the session titled "The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead." As highlighted in Comscore's annual 'State of OTT' report, Bulgrin will explore how the OTT landscape continues to rapidly evolve thanks to the growth of OTT streaming services, content and devices as well as the effect of the COVID-19 pandemic.

The ARF's OTT virtual event, to be held on October 27^th and 28^th, is dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the "new normal." Industry leaders will share their perspectives and predictions about changing viewing behavior and where the OTT and streaming market is heading and how advertisers can take advantage of the shifts.

To learn more or register for the event, please visit http://bit.ly/ARFOTTxSCIENCE.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What event will Comscore's John Bulgrin speak at?

John Bulgrin will speak at the Advertising Research Foundation's OTTxScience 2020 event.

When is the OTTxScience 2020 event taking place?

The OTTxScience 2020 event is scheduled for October 27-28, 2020.

What will John Bulgrin discuss at the OTTxScience 2020 event?

He will discuss 'The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead'.

Why is the OTTxScience virtual event important?

It explores trends and drivers of viewing behavior in the evolving OTT landscape.

How can I register for the OTTxScience 2020 event?

You can register for the event by visiting the link provided in the press release.