Comscore Announces New Partnership with News Break for Digital Audience Measurement

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced a long-term partnership with News Break, the leading local news platform, to provide digital audience measurement services. This collaboration will utilize Comscore's Media Ratings solutions, including Media Metrix and Plan Metrix, to enhance understanding of audience behavior across devices. The partnership aims to foster relevant advertising opportunities and support News Break's mission to deliver vital local news. With detailed insights into consumer behavior, Comscore enhances media planning, allowing better engagement and marketing ROI.

Positive

• New long-term partnership with News Break enhances digital audience measurement capabilities.
• Access to Comscore's Media Ratings solutions improves advertising opportunities and audience insights.
• Supports News Break in delivering locally sourced news more effectively.

Negative

• None.

RESTON, Va., Oct. 5, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience measurement.

The agreement provides News Break with access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform, Media Metrix Desktop, Mobile Metrix®, and Plan Metrix® Multi-Platform. As News Break continues its mission to help a new generation of readers discover vital, locally sourced news and information, this partnership will help drive a deeper understanding of audience behavior and media consumption across desktop and mobile devices, enabling more relevant advertising opportunities.

"In an era where consumers are demanding more local news, we are thrilled to partner with News Break as their digital audience measurement service," said Carol Hinnant, Chief Revenue Officer, Comscore. "Our granular insights will enable a better understanding of audiences, fueling business growth and empowering them to continue their mission to keep people connected to their local communities."

Comscore Media Metrix Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform also offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.

Comscore Plan Metrix Multi-Platform combines consumers' desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors to provide a unified digital view. Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Mobile Metrix uses Comscore's Unified Digital Measurement™ (UDM) methodology for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to enable detailed insights into unduplicated audiences' sizes across apps and browsers. The current (October 2018) mobile panel counts 13,700 devices in-tab, which Comscore estimates is the largest mobile panel of its kind in the UK for a national digital audience measurement currency project.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore

FAQ

What is the new partnership between Comscore and News Break?

Comscore has entered a long-term agreement with News Break to provide digital audience measurement services.

How will the partnership benefit Comscore and News Break?

The partnership will enhance audience insights and advertising opportunities for News Break, leveraging Comscore's Media Ratings solutions.

What solutions will Comscore provide to News Break?

Comscore will provide Media Metrix Multi-Platform, Mobile Metrix, and Plan Metrix Multi-Platform for comprehensive audience measurement.

When was the partnership between Comscore and News Break announced?

The partnership was announced on October 5, 2020.

What does Comscore's Media Ratings solutions include?

Comscore's Media Ratings solutions include Media Metrix, Mobile Metrix, and Plan Metrix for multi-platform audience measurement.