Comscore Continues Privacy-Focused Product Innovation with New US Patent for Protecting Consumer Privacy

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has been granted a new patent by the U.S. Patent and Trademark Office for its innovation in "Protecting User Privacy During Collection of Demographics Census Data." This patent enhances Comscore's capabilities in audience measurement while ensuring consumer privacy. Over the past five years, Comscore has obtained 76 U.S. patents, demonstrating its commitment to privacy-safe measurement and continuous investment in R&D. This innovation is part of Comscore's roadmap for superior measurement in a cookieless digital environment.

Positive

• Granting of new U.S. patent enhances audience measurement capabilities.
• A total of 76 U.S. patents obtained in the last five years indicates strong R&D investment.
• Patent focuses on protecting consumer privacy, strengthening Comscore's market position.

Negative

• None.

RESTON, Va., July 28, 2020 /PRNewswire/ -- In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics Census Data."

The patent is for an invention that Comscore can use to continue providing industry-leading measurement of online audiences, while at the same time respecting the privacy of those audiences. Those seeking further information can reference U.S. Pat. No. 10,728,596.

"Our new patent is another example of Comscore's commitment to protecting consumer privacy, and it is another demonstration of Comscore's leadership in the area of privacy-safe measurement," said Bill Livek, CEO, Comscore.

Comscore's continued investment in research and development is reflected in the 76 U.S. patents it has been granted over the last five years. This commitment has also brought substantial privacy-safe digital and TV product innovation to the market as part of a comprehensive roadmap for delivering superior measurement in a cookieless world.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What does Comscore's new patent focus on?

Comscore's new patent focuses on protecting user privacy during the collection of demographics census data.

How many patents has Comscore received in the last five years?

Comscore has received a total of 76 U.S. patents over the last five years.

What is the significance of Comscore's new patent?

The new patent enhances Comscore's audience measurement capabilities while ensuring consumer privacy.

What is the patent number for Comscore's new invention?

The patent number for Comscore's new invention is U.S. Pat. No. 10,728,596.