Comscore Chief Revenue Officer Carol Hinnant to Participate at 2021 OTT.X Spring Summit

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Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will speak at the 2021 OTT.X Spring Summit on March 10 at 2pm ET. Her session, titled 'Navigating OTT & CTV Consumption Trends to Reach Key Audiences,' will address the latest trends in OTT and CTV consumption, privacy challenges, and effective advertiser strategies. Hinnant emphasized the necessity for content owners to understand viewing behaviors across platforms to effectively reach audiences. Visit OTT.X Summit for more details.

RESTON, Va., March 2, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Chief Revenue Officer Carol Hinnant will speak at the upcoming 2021 OTT.X Spring Summit on March 10, 2021 at 2pm ET.

Hinnant's session, entitled "Navigating OTT & CTV Consumption Trends to Reach Key Audiences" will explore recent trends in OTT and CTV consumption, how today's evolving privacy ecosystem presents challenges to reaching CTV audiences and what strategies advertisers need to adopt to continue to effectively reach their consumers. 

"Audiences today have more ways to consume content than ever before," said Hinnant. "As the media ecosystem continues to shift, content owners need to understand viewing consumption, regardless of platform or monetization strategy. For ad supported offerings, advertisers need future-proof strategies to continue to reach their target audiences where they are consuming content. Only independent third-party measurement services can provide solutions that meet the industry's needs."

To learn more about the event or register, please visit https://www.ottxsummit.org/.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

When is the 2021 OTT.X Spring Summit featuring SCOR's Carol Hinnant?

The 2021 OTT.X Spring Summit will take place on March 10, 2021, at 2pm ET.

What topic will Carol Hinnant discuss at the OTT.X Spring Summit?

Carol Hinnant will discuss 'Navigating OTT & CTV Consumption Trends to Reach Key Audiences' at the summit.

What are the key issues Carol Hinnant will address regarding OTT and CTV?

She will explore consumption trends, privacy challenges, and strategies for advertisers in the evolving media landscape.

What is the significance of the event for the stock SCOR?

Carol Hinnant's participation highlights Comscore's leadership in media measurement, potentially impacting investor confidence in SCOR.

How can I register for the OTT.X Spring Summit?

You can register for the OTT.X Spring Summit by visiting their official site at www.ottxsummit.org.