Comscore Reports TV Viewing Engagement for Week Ending February 14, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) reported viewer engagement rankings for broadcast and cable television for the week ending February 14, 2021. The data revealed that feelgood movies dominated cable rankings, with Hallmark and Lifetime leading offerings for Valentine's Day. Crime dramas also captured significant engagement in the broadcast category, occupying nearly half of the top spots. The Stickiness Index, which measures viewer engagement, highlighted the most engaging primetime telecasts across networks, demonstrating Comscore's expertise in analyzing television viewership data.

Positive

• Top engagement ratings highlight Comscore's strength in measuring viewer interest and trends.
• Strong performance of feelgood movies on cable indicates potential advertising revenue growth.

Negative

• Limited mention of digital viewership, signaling potential declines in this segment.

RESTON, Va., Feb. 26, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 14, 2021.

"A hallmark of this week's cable rankings is the prevalence of feelgood movies that Hallmark and Lifetime delivered to audiences as a Valentine's gift of sorts, along with romantic reality programming from TLC," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Crime dramas continue to be a big draw for broadcast, snagging nearly half of the spots on the chart."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending February 14, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	151	157	Enamorándonos	UNIMAS	2/10/2021
2	146	82	Vencer el desamor	UNIV	2/9/2021
3	144	7	Chicago Fire	NBC	2/10/2021
4	144	14	Blue Bloods	CBS	2/12/2021
5	144	95	Dulce ambición	UNIV	2/10/2021
6	139	19	This Is Us	NBC	2/9/2021
7	139	6	FBI	CBS	2/9/2021
8	138	107	¿Te acuerdas de mí?	UNIV	2/8/2021
9	138	3	NCIS	CBS	2/9/2021
10	138	12	Chicago P.D.	NBC	2/10/2021
11	136	27	9-1-1	FOX	2/8/2021
12	134	4	American Idol	ABC	2/14/2021
13	134	36	9-1-1: Lone Star	FOX	2/8/2021
14	133	17	Magnum P.I.	CBS	2/12/2021
15	133	8	NCIS: Los Angeles	CBS	2/14/2021
16	133	130	Buscando a Frida	TELMUN	2/12/2021
17	132	15	FBI: Most Wanted	CBS	2/9/2021
18	131	23	The Bachelor	ABC	2/8/2021
19	131	105	Enamorándonos: Celebrando San Valentín	UNIV	2/14/2021
20	131	5	Chicago Med	NBC	2/10/2021
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending February 14, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	155	135	Crossword Mysteries: Terminal Descent	HALLMM	2/14/2021
2	153	47	Playing Cupid	HALL	2/13/2021
3	149	143	Death Saved My Life	LIFE	2/13/2021
4	145	61	90 Day Fiance	TLC	2/14/2021
5	143	50	The Curse of Oak Island	HST	2/9/2021
6	136	415	Galentine's Day Nightmare	LMN	2/12/2021
7	135	146	Tyler Perry's Sistas	BET	2/10/2021
8	134	203	Married at First Sight	LIFE	2/10/2021
9	133	144	The Real Housewives of Atlanta	BRAVO	2/14/2021
10	132	91	WWE Monday Night Raw	USA	2/8/2021
11	130	218	Street Outlaws	DSC	2/8/2021
12	130	128	Below Deck	BRAVO	2/8/2021
13	129	426	The Wrong Valentine	LMN	2/11/2021
14	128	187	The First 48	A&E	2/11/2021
15	125	256	VH1 Family Reunion: Love & Hip Hop Edition	VH1	2/8/2021
16	125	95	Valentine's Again	HALL	2/14/2021
17	125	269	Time for Us to Come Home for Christmas	HALLMM	2/11/2021
18	124	176	Kids Baking Championship	FOOD	2/8/2021
19	123	56	Home Town	HGTV	2/14/2021
20	122	821	Lorenza, bebé a bordo	GALA	2/13/2021
[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; HGTV: Home & Garden Television is owned by Discovery, Inc.; Food Network is owned by Television Food Network, G.P., a joint venture and general partnership between Discovery, Inc. and Nexstar Media Group; Galavision is owned by Univsion Communications.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What were the top broadcast programs for engagement according to Comscore's February 2021 report?

The top broadcast programs included 'Enamorándonos', 'Vencer el desamor', and 'Chicago Fire'.

Which cable programs topped viewer engagement in Comscore's rankings for February 2021?

The top cable programs were 'Crossword Mysteries: Terminal Descent', 'Playing Cupid', and 'Death Saved My Life'.

How does Comscore measure viewer engagement for television programs?

Comscore uses the Stickiness Index, which compares the average percentage viewed of each telecast against all primetime telecasts of the same duration.

What does the Stickiness Index indicate about television programming?

A higher Stickiness Index indicates more engaged viewers, meaning audiences are more likely to stay tuned in for the entire telecast.

What date does the Comscore report cover for viewer engagement rankings?

The report covers the week ending February 14, 2021.