Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announced a multi-year renewal agreement with Minute Media for its digital audience measurement solutions, including Media Metrix® and Video Metrix®. This partnership aims to enhance Minute Media's audience measurement and ad planning capabilities specifically for U.S. and Hispanic audiences. Carol Hinnant, Chief Revenue Officer, emphasized that Comscore's digital currency enables better audience understanding and improved business outcomes.

Positive

• Renewal of multi-year agreement with Minute Media, indicating continued trust in Comscore's services.
• Enhancement of Minute Media's audience measurement and ad planning capabilities.
• Support for U.S. and Hispanic audiences through Comscore's comprehensive measurement solutions.

Negative

• None.

RESTON, Va., June 1, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions. The multi-year agreement, which sees Minute Media continuing to use Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform for U.S. and Hispanic audiences, will enhance Minute Media's current audience measurement and ad planning functionalities.

"We are thrilled that Minute Media continues to trust Comscore with their audience and advertising measurement. Our best-in-class digital currency allows them to better understand their audience and optimize business outcomes," said Carol Hinnant, Chief Revenue Officer, Comscore. 

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

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SOURCE Comscore

FAQ

What is the recent agreement between Comscore and Minute Media?

Comscore signed a multi-year renewal agreement with Minute Media for its digital audience measurement solutions, including Media Metrix® and Video Metrix®.

How does Comscore's measurement solutions benefit Minute Media?

The solutions enhance Minute Media's audience measurement and ad planning functionalities, allowing for better audience understanding.

What audiences does Comscore's measurement solution target?

Comscore's solutions target U.S. and Hispanic audiences.

What does Media Metrix® Multi-Platform provide?

Media Metrix® offers an unduplicated view of total audience behavior across multiple devices, including insights into audience size and engagement.

What is the ticker symbol for Comscore?

The ticker symbol for Comscore is SCOR.