Comscore Reports TV Viewing Engagement for Week Ending May 16, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced the most engaging broadcast and cable television programs for the week ending May 16, 2021. The top broadcast show was 'Enamorándonos' on UNIMAS with a Stickiness Index of 152, while 'Sweet Carolina' on HALL led cable with an index of 158. Comscore's Stickiness Index measures viewer engagement by comparing average percentages viewed across telecasts of the same duration. With significant data from tens of millions of households, Comscore maintains its reputation as a reliable source for television viewership metrics.

Positive

• Top-ranked broadcast programs demonstrate audience engagement, crucial for advertising revenue.
• Comscore's extensive viewer data strengthens its position as a leader in TV measurement.

Negative

• None.

RESTON, Va., May 26, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 16, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending May 16, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	147	Enamorándonos	UNIMAS	5/11/2021
2	149	12	Blue Bloods	CBS	5/14/2021
3	144	79	¿Te acuerdas de mí?	UNIV	5/11/2021
4	142	73	MISS-UNIVERS-21-TEL-UNVSO	TELMUN	5/16/2021
5	141	115	Buscando a Frida	TELMUN	5/14/2021
6	141	87	La hija del embajador	UNIV	5/14/2021
7	139	9	Chicago Fire	NBC	5/12/2021
8	139	7	FBI	CBS	5/11/2021
9	137	3	NCIS	CBS	5/11/2021
10	136	86	Diseñando tu amor	UNIV	5/11/2021
11	134	13	Chicago P.D.	NBC	5/12/2021
12	133	28	9-1-1	FOX	5/10/2021
13	133	4	The Voice	NBC	5/10/2021
14	132	17	FBI: Most Wanted	CBS	5/11/2021
15	131	10	NCIS: Los Angeles	CBS	5/16/2021
16	131	22	Bull	CBS	5/10/2021
17	130	37	9-1-1: Lone Star	FOX	5/10/2021
18	130	8	Chicago Med	NBC	5/12/2021
19	129	14	NCIS: New Orleans	CBS	5/16/2021
20	128	1	60 Minutes	CBS	5/16/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]

 

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending May 16, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	158	17	Sweet Carolina	HALL	5/15/2021
2	148	108	Poisoned in Paradise: A Martha's Vineyard Mystery	HALLMM	5/16/2021
3	144	157	Married at First Sight	LIFE	5/12/2021
4	139	27	90 Day Fiancé: Happily Ever After?	TLC	5/16/2021
5	133	115	Tyler Perry's The Oval	BET	5/11/2021
6	132	913	La Rosa de Guadalupe	GALA	5/15/2021
7	132	444	Mommy's Deadly Con Artist	LMN	5/14/2021
8	131	133	The Real Housewives of New Jersey	BRAVO	5/12/2021
9	130	66	Little People, Big World	TLC	5/11/2021
10	129	71	WWE Monday Night Raw	USA	5/10/2021
11	129	307	Fear the Walking Dead	AMC	5/16/2021
12	127	18	Home Town Takeover	HGTV	5/16/2021
13	126	850	Fatal Attraction	TVONE	5/10/2021
14	126	119	Christmas Waltz	HALL	5/14/2021
15	126	414	VH1 Couples Retreat	VH1	5/10/2021
16	126	73	Good Witch	HALL	5/16/2021
17	122	671	Mastermind of Murder	OXGN	5/16/2021
18	121	181	Married to Medicine	BRAVO	5/16/2021
19	121	379	Mayans M.C.	FX	5/11/2021
20	121	50	NBA Basketball1	TNT	5/13/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-reports-tv-viewing-engagement-for-week-ending-may-16-2021-301299778.html

SOURCE Comscore

FAQ

What are the top broadcast programs according to Comscore's May 2021 report on SCOR?

The top broadcast program is 'Enamorándonos' on UNIMAS, followed by 'Blue Bloods' on CBS.

Which cable telecast had the highest viewer engagement in May 2021 for SCOR?

The highest-rated cable telecast was 'Sweet Carolina' on HALL.

How does Comscore measure viewer engagement for SCOR?

Comscore uses the Stickiness Index, comparing average view percentages of telecasts.

What is the significance of the Stickiness Index for Comscore's clients?

The Stickiness Index helps clients understand viewer engagement, essential for maximizing advertising revenues.