Comscore Reports TV Viewing Engagement for Week Ending May 23, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television programs for the week ending May 23, 2021. The report highlights various shows with high viewer engagement, with "Enamorándonos" topping the broadcast category with a Stickiness Index of 152. In cable, the "2021 NBA Playoffs" led with an index of 144. Comscore's Stickiness Index measures viewer engagement by assessing the percentage of the telecast viewed compared to all primetime telecasts of the same duration. The data reflects Comscore's extensive experience in measuring television viewership.

Positive

• Comscore's Stickiness Index provides valuable insights into viewer engagement, aiding advertisers in targeting audiences effectively.
• The top-ranked programs demonstrate strong viewer retention, indicating potential growth in advertising revenue.

Negative

• None.

RESTON, Va., June 3, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.

 

	TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending May 23, 2021)
	RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
	1	152	144	Enamorándonos	UNIMAS	5/18/2021
	2	145	75	¿Te acuerdas de mí?	UNIV	5/18/2021
	3	144	88	La hija del embajador	UNIV	5/21/2021
	4	143	104	Buscando a Frida	TELMUN	5/21/2021
	5	139	7	FBI	CBS	5/18/2021
	6	138	2	NCIS	CBS	5/18/2021
	7	137	9	Chicago Fire	NBC	5/19/2021
	8	136	85	Diseñando tu amor	UNIV	5/18/2021
	9	136	3	The Voice	NBC	5/17/2021
	10	135	31	9-1-1: Lone Star	FOX	5/17/2021
	11	133	29	9-1-1	FOX	5/17/2021
	12	132	14	Chicago P.D.	NBC	5/19/2021
	13	130	15	FBI: Most Wanted	CBS	5/18/2021
	14	130	21	Bull	CBS	5/17/2021
	15	129	8	Chicago Med	NBC	5/19/2021
	16	128	26	Grey's Anatomy	ABC	5/20/2021
	17	127	11	NBA Playoffs1	ABC	5/22/2021
	18	127	4	The Equalizer	CBS	5/23/2021
	19	127	114	Exatlón Estados Unidos	TELMUN	5/23/2021
	20	126	37	The Masked Singer	FOX	5/19/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]

 

	TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending May 23, 2021)
	RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
	1	144	1	2021 NBA Playoffs1	ESPN	5/19/2021
	2	143	36	90 Day Fiancé: Happily Ever After?	TLC	5/23/2021
	3	137	188	Morning Show Mysteries: Murder Ever After	HALLMM	5/23/2021
	4	133	866	La Rosa de Guadalupe	GALA	5/22/2021
	5	130	77	WWE Monday Night Raw	USA	5/17/2021
	6	130	434	Tracking a Killer	LMN	5/21/2021
	7	128	728	Fatal Attraction	TVONE	5/17/2021
	8	128	380	Fear the Walking Dead	AMC	5/23/2021
	9	126	64	Moonlight in Vermont	HALL	5/22/2021
	10	125	57	MOVIE, USA	USA	5/22/2021
	11	125	129	The Real Housewives of New Jersey	BRAVO	5/19/2021
	12	125	100	Good Witch	HALL	5/23/2021
	13	124	494	Black Ink Crew	VH1	5/17/2021
	14	124	496	Drama Club	NICK	5/22/2021
	15	124	25	Home Town Takeover	HGTV	5/23/2021
	16	124	94	Little People, Big World	TLC	5/18/2021
	17	121	201	The First 48	A&E	5/20/2021
	18	121	260	A Mother's Lie	LIFE	5/23/2021
	19	121	686	Pit Bulls and Parolees	APL	5/22/2021
	20	121	189	The Real Housewives of New York City	BRAVO	5/18/2021

 

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

 

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SOURCE Comscore

FAQ

What is the Stickiness Index used by Comscore?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration.

Which broadcast program had the highest viewer engagement for the week ending May 23, 2021?

'Enamorándonos' ranked first in broadcast with a Stickiness Index of 152.

What was the highest-rated cable program according to Comscore's report?

The '2021 NBA Playoffs' topped the cable rankings with a Stickiness Index of 144.

How does Comscore measure television viewership?

Comscore measures television viewership using data from return path devices across millions of households, ensuring accurate audience measurement.

What impact does viewer engagement have on advertisers?

Higher viewer engagement indicates more audience retention, which can lead to increased advertising revenue for networks.