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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta Global (NYSE: ZETA) has announced an agreement to acquire LiveIntent for $250 million, enhancing its AI-Powered Marketing Cloud capabilities. The acquisition will expand Zeta's identity graph with over 235 million unique hashed email addresses per month, launch a new Publisher Cloud with 2,000+ premium publishers, and accelerate growth in mobile and retail media.
The deal meets Zeta's four M&A principles and is expected to be immediately accretive to earnings. The transaction includes $77.5 million in cash and $172.5 million in common stock, with a potential earnout of up to $75 million over three years. Zeta has also agreed to issue $25 million in Performance Stock Units to LiveIntent's management team.
The acquisition is set to close in Q4 2024, subject to customary conditions. Zeta has reaffirmed its Q3 2024 guidance, projecting revenue of at least $255 million and Adjusted EBITDA of at least $50.2 million.
Zeta Global's annual conference, Zeta Live 2024, achieved record attendance with over 1,100 in-person attendees and more than 16,000 virtual registrations, doubling year-over-year. The event, held in NYC on September 26, 2024, focused on the transformative impact of AI on marketing and business. It featured notable speakers like Shaquille O'Neal, Michael Milken, and Dr. Deepak Chopra, along with business leaders from major companies.
The conference showcased Zeta's new products, including an intelligent mobile product and expanded generative AI Agents for the Zeta Marketing Platform. Sessions covered topics such as AI's impact on marketing strategies and Zeta's product roadmap. The growing interest in Zeta Live reflects the emergence of generative AI as a catalyst for marketing transformation and Zeta's rising profile in the AI-powered marketing space.
The Zeta Economic Index (ZEI) for September 2024, released by Zeta Global (NYSE: ZETA), indicates steady expansion in the US economy. The Economic Index Score reached 69.1 points, showing a 1.0% month-over-month increase. This reflects stabilizing consumer confidence, increased business activity, and improved job market sentiment.
Key highlights include:
- Consumer Purchasing Power expanding, with Discretionary Spend Propensity up 7.2% and Credit Line Expansion Intent up 18.4%
- Job Market Sentiment improved by 0.6%
- Mixed vertical strength, with the Financial Sector down 1.8 points and Travel sector up 9.2 points
- Auto Sector experiencing an 11.1% decline
The ZEI utilizes AI to analyze trillions of behavioral signals from over 240 million US consumers, providing comprehensive scores reflecting economic sentiment and trends.
At Zeta Live 2024, Zeta Global (NYSE: ZETA) announced the launch of a new intelligent mobile solution and an expanded lineup of generative AI Agents for the Zeta Marketing Platform. The intelligent mobile solution aims to help marketers leverage AI for personalized cross-channel campaigns, enhancing customer experiences and identity persistence across touchpoints. Key features include:
- Unified identity across devices and channels
- Prediction of customer buying behavior
- AI-driven insights for quick strategy adjustments
- Goal-driven, intelligent cross-channel campaign activation
The expanded AI Agents lineup includes new tools like the RFM Reporting Agent, Audience Builder Agent, Email QA Agent, Insight Studio Agent, and Narrative Slide Agent. These AI-powered tools are designed to streamline operations, automate tasks, and potentially save businesses 400 hours a month.
Zeta Global (NYSE: ZETA) has unveiled the Zeta Media Engine, Powered by Snowflake, a new AI-powered solution for people-based marketing at scale. This privacy-first solution leverages Snowflake Data Clean Room, Zeta's Identity Graph, and AI tools to enable programmatic activation across the open web. Key features include:
1. People-based prospecting: Enriches first-party data with Zeta's 240+ million profiles dataset.
2. Multi-party data integration: Combines first-party, second-party, and third-party data for insights and audience targeting.
3. Deterministic measurement: Provides performance and lift measurement within the Data Clean Room.
The collaboration aims to enhance precision in marketing programs without sacrificing scale, allowing marketers to enrich, expand, and activate their first-party data for improved personalization across paid media.
Zeta Global and Yahoo have announced a strategic partnership to enhance marketing impact for global brands. Yahoo will migrate its email marketing to Zeta's AI-powered Marketing Platform (ZMP), while Zeta's Data Cloud becomes interoperable with Yahoo ConnectID. This collaboration aims to provide:
1. Intelligence-powered marketing on ZMP, sending billions of AI-personalized emails quarterly.
2. Integration of Yahoo DSP into ZMP, unifying customer data across channels.
3. Joint intent-powered audiences, offering comprehensive customer insights.
The partnership is expected to boost personalization, efficiency, and ROI for both companies and their clients. Yahoo CEO Jim Lanzone will join Zeta CEO David Steinberg at Zeta Live on September 26 to discuss Yahoo's transformation and innovation strategies.
Zeta Global (NYSE: ZETA) announced its fourth annual Zeta Live 2024 conference, featuring keynote speakers Shaquille O'Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish. The event, focusing on AI and marketing, will take place in NYC on September 26, 2024, with a livestream option available globally.
The conference will bring together Fortune 500 executives, investors, and marketing leaders to discuss AI's impact on marketing, business, and society. Attendees will get exclusive access to Zeta's roadmap, live demos of generative AI advancements, and new mobile offerings. The event will feature over 20 sessions with industry leaders, including CMOs from MasterCard, McDonald's, NBA, NBCUniversal, and Wells Fargo.
Zeta Global Holdings Corp. (NYSE: ZETA) has announced the pricing of a public offering of 13,200,000 shares of its Class A common stock at $23.50 per share. The offering includes 8,720,716 shares from Zeta and 4,479,284 shares from GPI Capital Gemini HoldCo LP. Zeta expects to raise $204.9 million in gross proceeds, which it plans to use for general corporate purposes, potentially including future acquisitions. The offering, set to close on September 6, 2024, is being managed by several prominent financial institutions. An additional 1,980,000 shares may be purchased by underwriters within 30 days. The offering is made pursuant to an automatic shelf registration statement on Form S-3.
Zeta Global (NYSE: ZETA) has announced increased guidance for Q3 2024, reflecting strong growth in its AI-Powered Marketing Cloud. The company has raised its revenue forecast to at least $255 million, up $15.8 million from the previous guidance, representing a year-over-year growth of at least 35%. Political candidate revenue is expected to reach at least $10 million, up from the prior $5 million estimate.
Excluding political revenue, the core business is projected to grow by at least 30% year-over-year. Adjusted EBITDA guidance has been increased to at least $50.2 million, implying a 49% year-over-year growth and an Adjusted EBITDA margin of 19.7%. Zeta attributes this growth to accelerating adoption of its platform, driven by the marketing cloud replacement cycle and increasing use of generative AI.
Zeta Global Holdings Corp. (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced a public offering of 11,000,000 shares of its Class A common stock. Zeta is offering 8,800,000 shares, while GPI Capital Gemini HoldCo LP is offering 2,200,000 shares. The underwriters have a 30-day option to purchase additional shares. Zeta plans to use the net proceeds for general corporate purposes, including potential future acquisitions. Morgan Stanley, Goldman Sachs & Co. , BofA Securities, Citigroup, and KKR Capital Markets are acting as joint book-running managers for the offering. The offering is being made through an automatic shelf registration statement on Form S-3 filed with the SEC.
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