Zeta Economic Index (ZEI) Highlights Strong Momentum Heading into the Critical Holiday Season
The Zeta Economic Index (ZEI) for November 2024 shows strong economic momentum with the Economic Index Score (EIS) reaching 70.9 points, a 2.4-point increase month-over-month and the highest since April 2021. The report, powered by AI analysis of 240 million US consumers, reveals significant trends: a 34.7% increase in relocation searches, 13.9% rise in Job Market Sentiment, and retail activity growth of 4.7 points. Consumer behavior shows positive response to recent events including the presidential election conclusion and federal funds rate reduction. Retail sales activity increased 7.2% month-over-month, while travel sector interest rose 5.5 points.
L'Indice Economico Zeta (ZEI) per novembre 2024 mostra un forte slancio economico, con il Punteggio dell'Indice Economico (EIS) che raggiunge 70.9 punti, un aumento di 2.4 punti rispetto al mese precedente e il valore più alto da aprile 2021. Il rapporto, supportato dall'analisi AI di 240 milioni di consumatori statunitensi, rivela tendenze significative: un aumento del 34.7% nelle ricerche di trasferimento, un incremento del 13.9% nel Sentiment del Mercato del Lavoro e una crescita dell'attività al dettaglio di 4.7 punti. Il comportamento dei consumatori mostra una risposta positiva agli eventi recenti, inclusa la conclusione delle elezioni presidenziali e la riduzione del tasso di interesse sui fondi federali. L'attività delle vendite al dettaglio è aumentata del 7.2% rispetto al mese precedente, mentre l'interesse del settore del turismo è cresciuto di 5.5 punti.
El Índice Económico Zeta (ZEI) de noviembre de 2024 muestra un fuerte impulso económico, con el Puntaje del Índice Económico (EIS) alcanzando 70.9 puntos, un aumento de 2.4 puntos mes a mes y el más alto desde abril de 2021. El informe, respaldado por un análisis de IA de 240 millones de consumidores estadounidenses, revela tendencias significativas: un aumento del 34.7% en búsquedas de reubicación, una subida del 13.9% en el Sentimiento del Mercado Laboral, y un crecimiento de la actividad minorista de 4.7 puntos. El comportamiento del consumidor muestra una respuesta positiva a los eventos recientes, incluida la conclusión de las elecciones presidenciales y la reducción de la tasa de fondos federales. La actividad de ventas al por menor aumentó un 7.2% mes a mes, mientras que el interés en el sector de viajes creció 5.5 puntos.
2024년 11월의 제타 경제 지수(ZEI)는 경제가 강력한 동력을 보이고 있음을 나타내며, 경제 지수 점수(EIS)는 70.9점에 도달하여 전월 대비 2.4점 증가하였으며, 2021년 4월 이후 가장 높은 수치입니다. 2억 4천만 명의 미국 소비자에 대한 AI 분석으로 지원되는 이 보고서는 몇 가지 중요한 추세를 보여줍니다: 이주 검색이 34.7% 증가하였고, 고용 시장 심리가 13.9% 상승했으며, 소매 활동이 4.7점 증가하였습니다. 소비자 행동은 최근 사건, 즉 대통령 선거의 결론과 연방 자금 금리 인하에 긍정적으로 반응하고 있습니다. 소매 판매 활동은 전월 대비 7.2% 증가했으며, 여행 산업에 대한 관심은 5.5점 상승했습니다.
L'Indice Économique Zeta (ZEI) pour novembre 2024 montre un fort élan économique, avec le Score de l'Indice Économique (EIS) atteignant 70.9 points, soit une augmentation de 2.4 points par rapport au mois précédent, et le niveau le plus élevé depuis avril 2021. Le rapport, alimenté par une analyse par IA de 240 millions de consommateurs américains, révèle des tendances significatives : une augmentation de 34.7% des recherches de déménagement, une hausse de 13.9% du Sentiment du Marché du Travail, et une croissance de l'activité de détail de 4.7 points. Le comportement des consommateurs montre une réponse positive aux événements récents, y compris la conclusion des élections présidentielles et la réduction du taux d'intérêt des fonds fédéraux. L'activité de vente au détail a augmenté de 7.2% par rapport au mois précédent, tandis que l'intérêt pour le secteur du voyage a progressé de 5.5 points.
Der Zeta Wirtschaftsindex (ZEI) für November 2024 zeigt eine starke wirtschaftliche Dynamik, wobei der Wirtschaftsindexpunktestand (EIS) 70,9 Punkte erreicht, was einem Anstieg von 2,4 Punkten gegenüber dem Vormonat entspricht und dem höchsten Stand seit April 2021. Der Bericht, der durch eine KI-Analyse von 240 Millionen US-Verbrauchern gestützt wird, zeigt bedeutende Trends: einen Anstieg von 34,7% bei Umzugsanfragen, einen Anstieg des Jobmarktsentiments um 13,9% und ein Wachstum der Einzelhandelsaktivitäten um 4,7 Punkte. Das Verbraucherverhalten zeigt eine positive Reaktion auf jüngste Ereignisse, einschließlich des Abschlusses der Präsidentschaftswahlen und der Senkung des Bundesgelder-Zinssatzes. Die Einzelhandelsumsätze stiegen im Monatsvergleich um 7,2%, während das Interesse am Reisesektor um 5,5 Punkte zunahm.
- Economic Index Score reached 70.9 points, highest since April 2021
- Retail sales activity increased 7.2% month-over-month
- Job Market Sentiment rose by 13.9%
- Travel sector interest increased by 5.5 points
- Retail activity grew by 4.7 points
- Sharp 34.7% increase in relocation searches potentially indicating consumer unrest due to rising costs
- Unemployment applications reached 213,000
Insights
The latest ZEI report reveals compelling economic signals that could positively impact Zeta Global's business prospects. The 70.9 EIS score, the highest since April 2021, demonstrates strong consumer confidence and economic momentum. The
The
The ZEI’s primary measure of US economic health, the Economic Index Score (EIS) for November rose to 70.9 points, marking a 2.4 point month-over-month increase. This is the first time the EIS has reached above 70 since April 2021, signaling positive momentum for the economy as the holiday season commences.
In November 2024, the US economy experienced significant events that influenced consumer and market activities such as the conclusion of the US presidential election and the lowering of the federal funds rate by 25 basis points. These have made consumer confidence more robust, reflected in rising interest in the retail, travel, and automotive sectors.
“The Zeta Economic Index provides a distinctive lens on the economy, leveraging real-time signals from actual consumer behavior powered by Zeta’s proprietary data cloud," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "As the election concludes and the holiday shopping season drives an economy on the rise, the start of 2025 will bring new challenges and opportunities. The ZEI serves as a critical barometer, delivering real-time insights into shifting consumer sentiment and behavior to help decision makers plan for the coming year."
Additional highlights from the ZEI:
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Increased Consumer Attention Towards Relocation: Online searches for moving services and real estate saw a significant uptick of
34.7% month-over-month. This sharp spike of individuals seeking to move to other states or even outside ofthe United States could indicate a specific sentiment of unrest due to potential tariff increases and higher cost of living. -
The Job Market Stabilizes: Job Market Sentiment rose by
13.9% month-over-month, underscoring a steady perception of the labor landscape. Notably, unemployment applications saw the smallest increase in seven months, reaching a seasonally adjusted level of 213,000. -
Holiday Season Brings Revived Retail Engagement: Retail activity grew in November by 4.7 points, with Retail Sales Activity increasing
7.2% month-over-month. These gains align with early holiday shopping and widespread promotional campaigns during Black Friday. The travel sector also experienced a boost with consumer interest rising by 5.5 points month-over-month due to record-breaking Thanksgiving travel traffic.
The ZEI utilizes generative AI to analyze trillions of behavioral signals providing comprehensive scores that reflect economic sentiment, trends, and dynamics. Unlike surveys, this index utilizes over 20 proprietary inputs that recalibrate each month based on actual behavior, enhancing the understanding of a key driver of economic growth – consumer activity.
The Zeta Economic Index is publicly available here and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Madison Serras
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
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