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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola (Nasdaq: TBLA) announced its upcoming first quarter 2023 financial results, set for release on May 10, 2023, before market opening. A conference call will follow at 8:30 a.m. ET, where senior management will discuss earnings. Investors can access the call via a webcast or phone registration. Taboola is recognized as a global leader in recommendations for the open web, serving over 500 million daily active users and collaborating with major digital properties like CNBC and BBC. The company's platform integrates AI to enhance user engagement, while its partnerships with 18,000 advertisers drive significant e-commerce transactions. This earnings announcement could be pivotal for investors, given the company's focus on revenue growth and user engagement metrics, especially in light of its recent acquisition of Connexity.
On April 10, 2023, Taboola (Nasdaq: TBLA) announced an upcoming Investor Group Meeting scheduled for April 23, 2023, from 9:30 - 10:30 a.m. IST at their headquarters in Israel. This significant event will feature presentations by Founder & CEO Adam Singolda and President & COO Eldad Maniv, who will discuss the company's business strategies in a Q&A format hosted by Oppenheimer Israel.
Attendees are encouraged to register for in-person participation by emailing investors@taboola.com before the April 17 deadline. A translated transcript of the meeting will be accessible on the company's investor relations website on April 24, 2023, prior to market opening. Taboola continues to lead in digital recommendations, serving over 500 million daily active users and engaging numerous top brands.
Taboola (Nasdaq: TBLA) announced the successful results of its advertising campaigns with Bombas, where nearly 40% of holiday conversions came from the slippers category. The campaigns achieved a Return on Ad Spend (ROAS) increase of over 50% and demonstrated an above-average click-through rate. Bombas, a partner since 2016, aims to drive sales for its revamped slippers line, which features a variety of styles, sizes, and colors for the entire family. The partnership has previously led to successful campaigns, including a Pride Campaign in 2020 that reached millions. Both companies express enthusiasm for their ongoing collaboration.
Taboola (Nasdaq: TBLA), a leader in powering open web recommendations, announced management presentations at two upcoming investor conferences. These include the JMP Technology Conference on March 7, 2023, at 2:00 p.m. PT and the KeyBanc Emerging Technology Summit on March 8, 2023, at 9:30 a.m. PT. A live webcast will be available on Taboola’s investor relations website. Taboola's platform utilizes AI to enhance user engagement and monetization for over 18,000 advertisers, reaching more than 500 million daily active users. The company, following its acquisition of Connexity in 2021, now also leads in powering e-commerce recommendations with over 1 million monthly transactions.
Taboola (TBLA) announced its 2022 financial results, reporting revenues of $1,401.2M and a net loss of $12.0M. The company achieved a gross profit of $464.3M and an adjusted EBITDA of $156.7M. Non-GAAP net income reached $91.4M, exceeding guidance. For 2023, Taboola expects revenues between $1,419M and $1,469M amid significant investments for its partnership with Yahoo. The company forecasts a challenging advertising environment but anticipates a rebound in the latter half of 2023, aiming for over $200M in adjusted EBITDA and $100M in free cash flow by 2024.
Taboola (Nasdaq: TBLA) has launched Taboola Turnkey Commerce, enhancing its eCommerce offerings for publishers to create credible content aimed at shoppers. This initiative follows their acquisition of Connexity last year, expanding their reach in the $35 billion eCommerce market. Taboola has partnered with TIME, which will utilize this new platform for product reviews, reaching an audience of 100 million. Over 60% of publishers are seeking new e-commerce revenue sources, with 87% indicating that commerce content aids their financial growth. Taboola aims to leverage its insights and relationships to boost revenue for publishers and advertisers alike.
Taboola (Nasdaq: TBLA) announced it will release its fourth quarter 2022 financial results on February 24, 2023, before the market opens. Following the release, management will host a conference call at 8:30 a.m. ET to discuss the earnings, recent developments, and the business outlook. Additionally, on March 1, 2023, Taboola will hold a Yahoo Information Session to elaborate on its 30-year commercial relationship with Yahoo, highlighting strategic value, growth opportunities, and financial impact. This event will include discussions with Yahoo CEO Jim Lanzone and Taboola CEO Adam Singolda.
Taboola (Nasdaq: TBLA) has announced the integration of generative AI, including ChatGPT, into its ad platform. This innovation aims to enable advertisers to generate optimized ads, titles, and content, enhancing the efficiency of their advertising campaigns. By utilizing natural language processing and machine learning, advertisers can quickly create multiple ad variations tailored to their queries. The AI-generated ads will leverage data from billions of engagements annually to maximize impact. Currently, this tool is in limited Beta testing, with plans for wider availability later in 2023.
Taboola (NASDAQ: TBLA) has finalized a 30-year exclusive partnership with Yahoo, establishing Taboola as the native advertising partner for all Yahoo digital properties. The collaboration is projected to drive $1 billion in annual revenue, tapping into Yahoo's reach of 900 million monthly active users and Taboola's network of 500 million daily users. This agreement aims to enhance advertiser offerings, improve consumer experiences, and create more premium advertising opportunities. Additionally, Yahoo CFO, Monica Mijaleski, joins the Taboola Board. An investor event is set for March 1, 2023 to discuss the partnership's insights.
Taboola (Nasdaq: TBLA) recently released findings from independent studies conducted with Kantar, indicating strong performance in brand lift campaigns. Over two years, 20 global brands across various sectors demonstrated significant engagement metrics. Key results included a 15% lift in brand favorability (4x higher than the average), an 87% message association lift (8x higher), and a 10% awareness lift matching industry norms. CEO Adam Singolda highlighted the effectiveness of native advertising, emphasizing Taboola's role in helping brands optimize their marketing strategies.
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