Taboola Introduces Taboola for Audience, an AI-Powered Technology for Publishers to Protect Against Threats of Generative AI Search and Social Traffic Volatility; Publishers See Over 10% Traffic Growth
Taboola (Nasdaq: TBLA) has introduced Taboola for Audience, an AI-powered technology designed to help publishers increase traffic and navigate changes in search and social media referrals. This new offering has driven nearly 10% more traffic to select publisher sites, becoming a top referral source after social media and search.
Taboola for Audience combines AI-powered personalization capabilities into a unified platform, offering exclusive acquisition channels, reader experience personalization, and actionable audience insights. The technology leverages Taboola's network of nearly 600 million daily active users and distribution across top mobile device manufacturers.
This initiative aims to help publishers adapt to challenges posed by Big Tech changes and evolving consumer behavior, including the impact of Generative AI on search traffic and the closure of dedicated news portals on social platforms.
Taboola (Nasdaq: TBLA) ha lanciato Taboola for Audience, una tecnologia potenziata dall'intelligenza artificiale progettata per aiutare gli editori ad aumentare il traffico e a orientarsi nei cambiamenti dei riferimenti provenienti da ricerca e social media. Questa nuova offerta ha generato quasi il 10% di traffico in più per alcuni siti di editori, diventando una delle principali fonti di riferimento dopo i social media e la ricerca.
Taboola for Audience combina le capacità di personalizzazione basate sull'IA in una piattaforma unificata, offrendo canali di acquisizione esclusivi, personalizzazione dell'esperienza del lettore e intuizioni azionabili sul pubblico. La tecnologia sfrutta la rete di Taboola di quasi 600 milioni di utenti attivi giornalieri e la distribuzione tra i principali produttori di dispositivi mobili.
Questa iniziativa mira ad aiutare gli editori ad adattarsi alle sfide poste dai cambiamenti delle Big Tech e dall'evoluzione del comportamento dei consumatori, incluso l'impatto dell'IA generativa sul traffico di ricerca e la chiusura dei portali di notizie dedicati sulle piattaforme social.
Taboola (Nasdaq: TBLA) ha presentado Taboola for Audience, una tecnología impulsada por IA diseñada para ayudar a los editores a aumentar el tráfico y navegar por los cambios en las referencias de búsqueda y redes sociales. Esta nueva oferta ha generado casi un 10% más de tráfico en sitios de editores seleccionados, convirtiéndose en una de las principales fuentes de referencia después de las redes sociales y la búsqueda.
Taboola for Audience combina capacidades de personalización impulsadas por IA en una plataforma unificada, ofreciendo canales de adquisición exclusivos, personalización de la experiencia del lector e información sobre la audiencia que puede ser puesta en acción. La tecnología aprovecha la red de Taboola de casi 600 millones de usuarios activos diarios y su distribución entre los principales fabricantes de dispositivos móviles.
Esta iniciativa tiene como objetivo ayudar a los editores a adaptarse a los retos impuestos por los cambios de las Grandes Tecnologías y el comportamiento cambiante de los consumidores, incluido el impacto de la IA generativa en el tráfico de búsqueda y el cierre de portales de noticias dedicados en las plataformas sociales.
타불라 (Nasdaq: TBLA)는 타불라 포 오디언스를 출시하였습니다. 이는 출판사들이 트래픽을 증가시키고 검색 및 소셜 미디어 추천의 변화에 대응할 수 있도록 설계된 AI 기반 기술입니다. 이 새로운 제품은 선택된 출판사 사이트에 거의 10% 더 많은 트래픽을 유도하며, 소셜 미디어와 검색에 이어 주요 추천 소스가 되었습니다.
타불라 포 오디언스는 AI 기반 개인화 기능을 통합 플랫폼에 결합하여 독점적인 인수 채널, 독자 경험 개인화, 실행 가능한 청중 통찰력을 제공합니다. 이 기술은 타불라의 거의 6억 명의 일일 활성 사용자 네트워크를 활용하며 주요 모바일 기기 제조업체를 통해 배포됩니다.
이 이니셔티브는 출판사들이 빅테크 변화 및 진화하는 소비자 행동으로 인한 도전 과제에 적응하도록 도움을 주며, 여기에는 검색 트래픽에 대한 생성적 AI의 영향과 소셜 플랫폼에서의 뉴스 포털 닫힘 등이 포함됩니다.
Taboola (Nasdaq: TBLA) a lancé Taboola for Audience, une technologie alimentée par l'IA conçue pour aider les éditeurs à augmenter le trafic et à naviguer à travers les changements des références de recherche et des médias sociaux. Cette nouvelle offre a généré près de 10% de trafic en plus sur certains sites d'éditeurs, devenant ainsi une des principales sources de référence après les médias sociaux et la recherche.
Taboola for Audience combine des capacités de personnalisation alimentées par l'IA dans une plateforme unifiée, offrant des canaux d'acquisition exclusifs, une personnalisation de l'expérience lecteur et des insights d'audience exploitables. La technologie s'appuie sur le réseau de Taboola de près de 600 millions d'utilisateurs actifs quotidiens et la distribution auprès des principaux fabricants de dispositifs mobiles.
initiative vise à aider les éditeurs à s'adapter aux défis posés par les changements des grandes technologies et l'évolution du comportement des consommateurs, y compris l'impact de l'IA générative sur le trafic de recherche et la fermeture de portails d'actualités dédiés sur les plateformes sociales.
Taboola (Nasdaq: TBLA) hat Taboola for Audience eingeführt, eine KI-gestützte Technologie, die Verlegern helfen soll, den Verkehr zu steigern und sich in den Veränderungen von Such- und Social-Media-Referenzen zurechtzufinden. Dieses neue Angebot hat nahezu 10% mehr Verkehr auf ausgewählten Verleger-Websites generiert und ist nach sozialen Medien und Suche zur wichtigsten Empfehlungsquelle geworden.
Taboola for Audience kombiniert KI-gestützte Personalisierungs Funktionen in einer einheitlichen Plattform, die exklusive Akquisekanäle, Personalisierung des Leserlebnisses und umsetzbare Erkenntnisse über das Publikum bietet. Die Technologie nutzt das Netzwerk von Taboola mit nahezu 600 Millionen täglich aktiven Nutzern und die Verbreitung über die führenden Hersteller von mobilen Geräten.
Diese Initiative zielt darauf ab, Verlegern zu helfen, sich an die Herausforderungen anzupassen, die durch Veränderungen der großen Tech-Unternehmen und das sich wandelnde Konsumverhalten entstehen, einschließlich der Auswirkungen von generativer KI auf den Suchverkehr und die Schließung von speziellen Nachrichtenportalen auf sozialen Plattformen.
- Taboola for Audience has driven nearly 10% more traffic to select publisher sites
- The technology leverages a network of nearly 600 million daily active users
- Offers exclusive acquisition channels through Android OEM relationships and news aggregators
- Provides AI-powered personalization for improved reader experience
- Delivers actionable audience insights for content strategy optimization
- Publishers facing challenges from Big Tech changes and evolving consumer behavior
- Uncertainty around the impact of Generative AI advancements on publisher traffic
- Changes in search engine and social media traffic affecting publishers
As a tech expert, I find Taboola's introduction of 'Taboola for Audience' to be a significant development in the publishing industry. This AI-powered technology addresses critical challenges faced by publishers in 2024, particularly the volatility in search and social media traffic and the looming impact of Generative AI.
The key aspects that stand out are:
- The reported nearly
10% increase in traffic for select publishers using this technology is substantial. In the competitive digital publishing landscape, such growth can significantly impact a publisher's bottom line. - Taboola's leverage of data from nearly 600 million daily active users provides a robust foundation for their AI algorithms, potentially giving them an edge in personalization accuracy.
- The inclusion of exclusive acquisition channels like Android OEM relationships and news aggregators could provide publishers with diversified traffic sources, reducing dependency on traditional channels.
However, it's important to note that while this technology seems promising, its long-term effectiveness will depend on how well it adapts to the rapidly evolving digital landscape, especially with the advancement of Generative AI in search. Publishers should monitor the performance closely and be prepared to adjust strategies as needed.
From a technical standpoint, the integration of AI-powered personalization across entire sites, including homepages, is a complex feat. The success of this technology will largely depend on its ability to balance editorial voice with AI-driven content recommendations effectively.
As a market research analyst, I see Taboola's new offering as a strategic move in response to shifting market dynamics. The digital publishing industry is at a critical juncture, facing challenges from multiple fronts:
- Changes in search engine algorithms affecting organic traffic
- Social media platforms reducing focus on news content
- The disruptive potential of Generative AI in content discovery
Taboola's approach of combining AI-powered personalization with exclusive distribution channels addresses these challenges head-on. The reported traffic increase of nearly
What's particularly interesting is Taboola's positioning as a 'single, unified audience development platform.' This could be appealing to publishers looking to streamline their tech stack and reduce reliance on multiple vendors. However, it also raises questions about potential over-reliance on a single platform.
The inclusion of actionable audience insights is a valuable feature. In an era where data-driven decision making is crucial, real-time insights that can inform content strategies could provide a significant competitive advantage.
Looking ahead, the success of this platform will likely depend on its ability to deliver consistent results across a broad range of publishers and its adaptability to future changes in the digital ecosystem. Publishers considering this solution should carefully evaluate how it aligns with their long-term audience development and monetization strategies.
NEW YORK, July 24, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.
Taboola for Audience allows publishers to future-proof their audience development goals and navigate substantial changes affecting their referral traffic from search and social media. In 2024 alone, publishers have contended with changes to search engine and social media traffic, as well as ongoing uncertainty around the impact of Generative AI advancements.
Publishers are making use of Taboola for Audience capabilities and with it, Taboola has driven nearly 10 percent more traffic to select publisher sites. making it a top referral source after social media and search. Among select publishers, Taboola for Audience is the single largest traffic referral source after social media and search as well.
Taboola for Audience is an industry-first offering that empowers publishers with technology to attract and retain readers through advanced personalization and insights, sourced from Taboola’s nearly 600 million daily active users, and massive distribution including across the top mobile device manufacturers in the world.
Taboola for Audience combines AI-powered personalization capabilities into a single, unified audience development platform, and includes:
- Exclusive acquisition channels such as Android OEM relationships, News aggregators, personalized notifications and more to reach users wherever they may be.
- Reader experience personalization that enables editorial teams to combine editorial voice and AI across their entire site, from article pages to the homepage.
- Actionable audience insights that editorial and commercial teams can learn from, in real-time, to inform content strategies, bringing new loyal audiences to their site.
“Publishers are facing a new era in which sudden decisions by Big Tech and changes in consumer behavior are making it harder to survive,” said Adam Singolda, CEO at Taboola. “Industry giants like Google are changing rules for search, making it harder for publishers to surface content through organic rankings while adding another barrier for site traffic, in the form of Generative AI search. Social platforms like Meta have closed dedicated ‘news’ portals from their apps. Today, publishers need the right technologies to adapt to these changes and to find, grow, and keep audiences. Taboola for Audience gives publishers a single solution, with AI built from years of our successful publisher relationships to thrive in this new era.”
“Delivering more personalized and relevant experiences across all of our sites is critical,” said Mike Braun, Senior Managing VP, Chief Digital Officer at Gray Media. “With Taboola, we have been able to take a truly reader-first approach to personalize our sites, delivering more of what resonates with readers and thereby increasing engagement. Taboola’s audience technologies are allowing us to connect with readers in a more meaningful way.”
“Taboola has been a true strategic partner in helping us grow,” said Christian Broughton, CEO, The Independent. “There’s no ‘one size fits all’ approach to audience engagement, and Taboola’s ability to power key areas of our homepage, recirculation from within articles, and other sections of our site, their huge amounts of readership data that provide actionable insights, and their valued partnership in working side-by-side with our own editorial team are the unique building blocks in our shared success.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
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