Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns
Taboola has introduced Abby, an industry-first Generative AI assistant for advertisers to start and manage campaigns efficiently. Abby offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Built on over a decade of learnings from successful advertiser campaigns, Abby allows advertisers to launch effective campaigns in minutes across Taboola's network of premium publisher websites reaching 600 million daily active users.
In testing, campaigns launched with Abby were estimated to go live 75% faster than manually set up campaigns. Abby also features advanced Generative AI creative capabilities, enabling advertisers to create and modify images without specialized software or expertise. This innovation aims to democratize access to advertising and improve efficiency, aligning with industry trends showing 91% of advertisers are using or considering Generative AI technology.
Taboola ha presentato Abby, un assistente di AI generativa pionieristico per aiutare gli inserzionisti a avviare e gestire le campagne in modo efficiente. Abby offre un approccio conversazionale per costruire e lanciare ogni aspetto delle campagne, inclusi budget, targeting, creatività e ottimizzazione. Basato su oltre un decennio di esperienze da campagne pubblicitarie di successo, Abby consente agli inserzionisti di lanciare campagne efficaci in pochi minuti attraverso la rete di siti web di editori premium di Taboola, raggiungendo 600 milioni di utenti attivi giornalieri.
Nella fase di test, le campagne lanciate con Abby si stimava fossero attive il 75% più velocemente rispetto alle campagne impostate manualmente. Abby presenta anche avanzate capacità creative di AI generativa, che permettono agli inserzionisti di creare e modificare immagini senza necessitare di software specializzato o expertise. Questa innovazione mira a democratizzare l'accesso alla pubblicità e migliorare l'efficienza, allineandosi con le tendenze del settore che mostrano che il 91% degli inserzionisti sta utilizzando o considerando la tecnologia AI generativa.
Taboola ha presentado Abby, un asistente de IA generativa pionero en la industria para que los anunciantes puedan iniciar y gestionar campañas de manera eficiente. Abby ofrece un enfoque conversacional para construir y lanzar cada aspecto de las campañas, incluidos presupuesto, segmentación, creatividad y optimización. Basada en más de una década de aprendizajes de campañas exitosas de anunciantes, Abby permite a los anunciantes lanzar campañas efectivas en minutos a través de la red de sitios web de editores premium de Taboola, llegando a 600 millones de usuarios activos diarios.
En las pruebas, se estimó que las campañas lanzadas con Abby se activaron un 75% más rápido que las campañas configuradas manualmente. Abby también cuenta con avanzadas capacidades creativas de IA generativa, que permiten a los anunciantes crear y modificar imágenes sin necesidad de software especializado o experiencia. Esta innovación tiene como objetivo democratizar el acceso a la publicidad y mejorar la eficiencia, alineándose con las tendencias de la industria que muestran que el 91% de los anunciantes están utilizando o considerando la tecnología de IA generativa.
Taboola가 Abby를 도입했습니다. 이는 광고주들이 캠페인을 효율적으로 시작하고 관리할 수 있도록 돕는 산업 최초의 생성 AI 어시스턴트입니다. Abby는 예산, 타겟팅, 창의성 및 최적화를 포함한 캠페인의 모든 측면을 구축하고 시작하는 데 대화형 접근 방식을 제공합니다. 성공적인 광고주 캠페인으로부터의 10년 이상의 학습을 바탕으로, Abby는 광고주들이 Taboola의 프리미엄 퍼블리셔 웹사이트 네트워크에서 6억 명의 일일 활성 사용자에 도달하는 효과적인 캠페인을 몇 분 안에 시작할 수 있도록 합니다.
테스트에서 Abby를 사용하여 시작된 캠페인은 수동으로 설정한 캠페인보다 75% 더 빠르게 실시간으로 진행되는 것으로 추정되었습니다. Abby는 또한 광고주들이 전문 소프트웨어나 전문 지식 없이 이미지를 생성하고 수정할 수 있도록 하는 고급 생성 AI 창의력 기능을 갖추고 있습니다. 이 혁신은 광고 접근성을 민주화하고 효율성을 개선하는 것을 목표로 하며, 91%의 광고주가 생성 AI 기술을 사용하거나 고려하고 있음을 보여주는 산업 트렌드와 일치합니다.
Taboola a lancé Abby, un assistant de IA générative révolutionnaire dans l'industrie pour permettre aux annonceurs de commencer et de gérer des campagnes de manière efficace. Abby propose une approche conversationnelle pour construire et lancer tous les aspects des campagnes, y compris le budget, le ciblage, la créativité et l'optimisation. S'appuyant sur plus d'une décennie d'apprentissage provenant de campagnes publicitaires réussies, Abby permet aux annonceurs de lancer des campagnes efficaces en quelques minutes à travers le réseau de sites web de publishers premium de Taboola, atteignant 600 millions d'utilisateurs actifs quotidiennement.
Lors des tests, les campagnes lancées avec Abby ont été estimées pour être actives 75% plus rapidement que celles mises en place manuellement. Abby dispose également de capacités créatives avancées d'IA générative, permettant aux annonceurs de créer et de modifier des images sans logiciel spécialisé ou expertise. Cette innovation vise à démocratiser l'accès à la publicité et à améliorer l'efficacité, en concordance avec les tendances du secteur montrant que 91% des annonceurs utilisent ou envisagent la technologie d'IA générative.
Taboola hat Abby eingeführt, einen branchenweit ersten generativen KI-Assistenten, damit Werbetreibende Kampagnen effizient starten und verwalten können. Abby bietet einen konversationalen Ansatz für die Erstellung und den Start jedes Aspekts von Kampagnen, einschließlich Budgetierung, Zielgruppenansprache, Kreativität und Optimierung. Auf einem Jahrzehnt an Erfahrungen aus erfolgreichen Werbekampagnen basierend, ermöglicht es Abby den Werbetreibenden, effektive Kampagnen in Minuten über Taboolas Netzwerk von Premium-Publisher-Websites zu starten, die 600 Millionen täglich aktive Nutzer erreichen.
In Tests wurde geschätzt, dass Kampagnen, die mit Abby gestartet wurden, 75% schneller live gingen als manuell eingerichtete Kampagnen. Abby verfügt auch über fortschrittliche generative KI-Kreativfunktionen, die es Werbetreibenden ermöglichen, Bilder ohne spezielle Software oder Fachkenntnisse zu erstellen und zu ändern. Diese Innovation zielt darauf ab, den Zugang zur Werbung zu demokratisieren und die Effizienz zu verbessern, was mit den Branchentrends übereinstimmt, die zeigen, dass 91% der Werbetreibenden generative KI-Technologie nutzen oder in Betracht ziehen.
- Introduction of Abby, an industry-first Generative AI assistant for advertisers
- Campaigns launched with Abby estimated to go live 75% faster than manual setups
- Abby offers advanced Generative AI creative features for image creation and modification
- Taboola's network reaches over 600 million daily active users
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Insights
Taboola's introduction of Abby, a Generative AI assistant for advertisers, marks a significant advancement in ad tech. This innovation addresses key pain points in the industry:
- Efficiency: With campaigns estimated to go live
75% faster, Abby could dramatically reduce time-to-market for advertisers. - Accessibility: By simplifying campaign creation and management, Abby democratizes advertising, potentially opening the field to smaller businesses or those with expertise.
- Creative Optimization: The AI's ability to modify images and create captions without specialized software could lead to more dynamic and responsive ad creative.
However, the true impact will depend on the quality of Abby's outputs and its ability to adapt to complex marketing strategies. While promising, it's important to monitor how well Abby performs across various campaign types and objectives. The integration with Taboola's extensive publisher network (600 million daily active users) could provide a significant advantage if Abby can effectively leverage this reach.
For Taboola, this could be a major differentiator in the competitive ad tech landscape, potentially driving increased platform adoption and revenue growth. Investors should watch for metrics on Abby's adoption rate and its impact on Taboola's market share in the coming quarters.
Abby represents a significant leap in the application of Generative AI to advertising workflows. Key technical aspects to consider:
- Natural Language Processing: Abby's conversational interface suggests advanced NLP capabilities, enabling non-expert users to interact naturally with the system.
- Multi-modal AI: The combination of text-based campaign management and image manipulation indicates a sophisticated multi-modal AI system.
- Data Integration: Leveraging Taboola's decade of campaign data for AI training is crucial, potentially giving Abby a competitive edge in performance.
The system's ability to handle complex tasks like budget allocation and cross-platform targeting demonstrates a high level of AI sophistication. However, the real test will be in its ability to adapt to rapidly changing market conditions and campaign performance in real-time.
From an investment perspective, Taboola's commitment to AI innovation could position it well in the evolving ad tech landscape. The success of Abby could lead to increased platform stickiness and potentially higher margins as automation reduces operational costs. Investors should monitor Abby's performance metrics and any impact on Taboola's client acquisition and retention rates.
NEW YORK, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising.
Nearly
Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns–budgeting, targeting, creative, optimization and more.
Abby is built on more than a decade of learnings from successful advertiser campaigns across Taboola and allows advertisers to launch effective campaigns in minutes, on a network of trusted premium publisher websites that reaches more than 600 million daily active users.
In testing, advertiser campaigns launched with Abby were estimated to go live
Abby builds and manages every aspect of advertisers’ media plans, prompting users with simple questions that automatically build media plans based on any marketing objective. Advertisers can focus on goals like driving purchases, increasing brand awareness or lead generation, as well as set budget allocations between desktop and mobile, and more.
Abby also offers advanced Generative AI creative features, allowing advertisers to use the same conversational approach to creating and modifying images. Advertisers can edit backgrounds, call to actions (CTAs), and create relevant creative captions without any image editing software or expertise required.
“Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns,” said Adam Singolda, CEO at Taboola. “Abby democratizes access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive. Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a4ffffbe-5cfa-4354-98ba-cf3e98da5d83
FAQ
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