Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns

Rhea-AI Summary

Taboola has introduced Abby, an industry-first Generative AI assistant for advertisers to start and manage campaigns efficiently. Abby offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Built on over a decade of learnings from successful advertiser campaigns, Abby allows advertisers to launch effective campaigns in minutes across Taboola's network of premium publisher websites reaching 600 million daily active users.

In testing, campaigns launched with Abby were estimated to go live 75% faster than manually set up campaigns. Abby also features advanced Generative AI creative capabilities, enabling advertisers to create and modify images without specialized software or expertise. This innovation aims to democratize access to advertising and improve efficiency, aligning with industry trends showing 91% of advertisers are using or considering Generative AI technology.

Positive

• Introduction of Abby, an industry-first Generative AI assistant for advertisers
• Campaigns launched with Abby estimated to go live 75% faster than manual setups
• Abby offers advanced Generative AI creative features for image creation and modification
• Taboola's network reaches over 600 million daily active users

Negative

• None.

Insights

Marketing Technology Analyst

Taboola's introduction of Abby, a Generative AI assistant for advertisers, marks a significant advancement in ad tech. This innovation addresses key pain points in the industry:

• Efficiency: With campaigns estimated to go live 75% faster, Abby could dramatically reduce time-to-market for advertisers.
• Accessibility: By simplifying campaign creation and management, Abby democratizes advertising, potentially opening the field to smaller businesses or those with expertise.
• Creative Optimization: The AI's ability to modify images and create captions without specialized software could lead to more dynamic and responsive ad creative.

However, the true impact will depend on the quality of Abby's outputs and its ability to adapt to complex marketing strategies. While promising, it's important to monitor how well Abby performs across various campaign types and objectives. The integration with Taboola's extensive publisher network (600 million daily active users) could provide a significant advantage if Abby can effectively leverage this reach.

For Taboola, this could be a major differentiator in the competitive ad tech landscape, potentially driving increased platform adoption and revenue growth. Investors should watch for metrics on Abby's adoption rate and its impact on Taboola's market share in the coming quarters.

AI and Machine Learning Specialist

Abby represents a significant leap in the application of Generative AI to advertising workflows. Key technical aspects to consider:

• Natural Language Processing: Abby's conversational interface suggests advanced NLP capabilities, enabling non-expert users to interact naturally with the system.
• Multi-modal AI: The combination of text-based campaign management and image manipulation indicates a sophisticated multi-modal AI system.
• Data Integration: Leveraging Taboola's decade of campaign data for AI training is crucial, potentially giving Abby a competitive edge in performance.

The system's ability to handle complex tasks like budget allocation and cross-platform targeting demonstrates a high level of AI sophistication. However, the real test will be in its ability to adapt to rapidly changing market conditions and campaign performance in real-time.

From an investment perspective, Taboola's commitment to AI innovation could position it well in the evolving ad tech landscape. The success of Abby could lead to increased platform stickiness and potentially higher margins as automation reduces operational costs. Investors should monitor Abby's performance metrics and any impact on Taboola's client acquisition and retention rates.

NEW YORK, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising.

Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to industry data. Advertiser adoption for Generative AI has risen sharply recently as well, as a result of their desire to improve efficiency, drive more sales and return on investment–81% of advertisers believe it can increase sales for their organizations.

Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns–budgeting, targeting, creative, optimization and more.

Abby is built on more than a decade of learnings from successful advertiser campaigns across Taboola and allows advertisers to launch effective campaigns in minutes, on a network of trusted premium publisher websites that reaches more than 600 million daily active users.

In testing, advertiser campaigns launched with Abby were estimated to go live 75% faster than campaigns set up manually.

Abby builds and manages every aspect of advertisers’ media plans, prompting users with simple questions that automatically build media plans based on any marketing objective. Advertisers can focus on goals like driving purchases, increasing brand awareness or lead generation, as well as set budget allocations between desktop and mobile, and more.

Abby also offers advanced Generative AI creative features, allowing advertisers to use the same conversational approach to creating and modifying images. Advertisers can edit backgrounds, call to actions (CTAs), and create relevant creative captions without any image editing software or expertise required.

“Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns,” said Adam Singolda, CEO at Taboola. “Abby democratizes access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive. Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola.”

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements

Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a4ffffbe-5cfa-4354-98ba-cf3e98da5d83

FAQ

What is Abby and how does it benefit advertisers using Taboola (TBLA)?

Abby is Taboola's new Generative AI assistant that helps advertisers start and manage campaigns efficiently. It offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Abby allows advertisers to launch effective campaigns in minutes and is estimated to make campaigns go live 75% faster than manual setups.

How does Abby's Generative AI technology improve creative processes for Taboola (TBLA) advertisers?

Abby offers advanced Generative AI creative features that allow advertisers to create and modify images using a conversational approach. Advertisers can edit backgrounds, call to actions (CTAs), and create relevant creative captions without any image editing software or expertise required, streamlining the creative process.

What is the reach of Taboola's (TBLA) network for advertisers using Abby?

Taboola's network of trusted premium publisher websites reaches more than 600 million daily active users, providing advertisers using Abby with extensive reach for their campaigns.

How does Abby align with current industry trends in AI adoption for advertising?

Abby aligns well with current industry trends, as nearly 91% of advertisers are already using or considering implementing Generative AI technology. Additionally, 81% of advertisers believe Generative AI can increase sales for their organizations, reflecting the growing importance of AI in advertising.