Taboola Extends Partnership with Xiaomi’s International Internet Business Arm, Taboola News Powers Recommendations on Xiaomi Products in Many Key Markets Around the World
Taboola (Nasdaq: TBLA) has announced an expanded partnership with Xiaomi's International Internet Business Department. This collaboration will see Xiaomi integrating Taboola News to power recommendations across their devices in multiple global markets.
Taboola News will be incorporated into various touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's extensive publisher network. This partnership aims to create new engagement and revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.
Song Qiang, GM of International Internet Business at Xiaomi, emphasized the importance of delivering relevant experiences to their device owners. Adam Singolda, CEO at Taboola, highlighted Xiaomi's status as a trusted mobile brand and the potential for their devices to become a medium for content discovery and engagement worldwide.
Taboola (Nasdaq: TBLA) ha annunciato un'espansione della partnership con il Dipartimento Internazionale dei Servizi Internet di Xiaomi. Questa collaborazione porterà Xiaomi a integrare Taboola News per alimentare le raccomandazioni sui loro dispositivi in diversi mercati globali.
Taboola News sarà incorporato in vari punti di contatto all'interno dei dispositivi mobili di Xiaomi, collegando gli utenti a contenuti pertinenti provenienti dalla vasta rete di editori di Taboola. Questa partnership mira a creare nuove opportunità di engagement e di fatturato per gli operatori mobili, i produttori di dispositivi, gli editori e i brand.
Song Qiang, GM del Business Internazionale di Internet di Xiaomi, ha sottolineato l'importanza di offrire esperienze pertinenti ai proprietari dei loro dispositivi. Adam Singolda, CEO di Taboola, ha evidenziato lo status di Xiaomi come marchio mobile affidabile e il potenziale affinché i loro dispositivi diventino un mezzo per la scoperta di contenuti e l'engagement a livello mondiale.
Taboola (Nasdaq: TBLA) ha anunciado una asociación ampliada con el Departamento de Negocios de Internet Internacional de Xiaomi. Esta colaboración hará que Xiaomi integre Taboola News para potenciar las recomendaciones en sus dispositivos en múltiples mercados globales.
Taboola News será incorporado en varios puntos de contacto dentro de los dispositivos móviles de Xiaomi, conectando a los usuarios con contenido relevante de la amplia red de editores de Taboola. Esta asociación tiene como objetivo crear nuevas oportunidades de participación e ingresos para operadores móviles, fabricantes de dispositivos, editores y marcas.
Song Qiang, GM del Negocio de Internet Internacional en Xiaomi, enfatizó la importancia de ofrecer experiencias relevantes a los propietarios de sus dispositivos. Adam Singolda, CEO de Taboola, destacó el estatus de Xiaomi como una marca móvil confiable y el potencial de que sus dispositivos se conviertan en un medio para el descubrimiento y la participación de contenido a nivel mundial.
탭울라(Taboola)(나스닥: TBLA)는 샤오미(Xiaomi) 국제 인터넷 사업 부서와 파트너십을 확장한다고 발표했습니다. 이 협업을 통해 샤오미는 여러 글로벌 시장에서 기기의 추천 기능을 강화하기 위해 Taboola News를 통합할 것입니다.
Taboola News는 샤오미 모바일 기기의 다양한 접점에 통합되며, 사용자에게 탭울라의 광범위한 출판사 네트워크에서 관련 콘텐츠를 연결합니다. 이 파트너십은 모바일 통신사, 기기 제조사, 출판사 및 브랜드를 위한 새로운 참여와 수익 기회를 창출하는 것을 목표로 하고 있습니다.
샤오미의 국제 인터넷 사업 부서 GM인 송치앙(Song Qiang)은 기기 소유자에게 관련 경험을 제공하는 것의 중요성을 강조했습니다. 탭울라의 CEO 아담 싱골다(Adam Singolda)는 샤오미의 신뢰할 수 있는 모바일 브랜드로서의 위상과 그들의 기기가 세계적으로 콘텐츠 탐색과 참여의 매체가 될 잠재력을 강조했습니다.
Taboola (Nasdaq: TBLA) a annoncé un partenariat élargi avec le département des affaires Internet internationales de Xiaomi. Cette collaboration verra Xiaomi intégrer Taboola News pour alimenter les recommandations sur leurs appareils dans plusieurs marchés mondiaux.
Taboola News sera intégré à divers points de contact au sein des appareils mobiles de Xiaomi, connectant les utilisateurs à des contenus pertinents provenant du vaste réseau d'éditeurs de Taboola. Ce partenariat vise à créer de nouvelles opportunités d'engagement et de revenus pour les opérateurs mobiles, les fabricants d'appareils, les éditeurs et les marques.
Song Qiang, directeur général des affaires Internet internationales chez Xiaomi, a souligné l'importance de fournir des expériences pertinentes aux propriétaires de leurs appareils. Adam Singolda, PDG de Taboola, a mis en avant le statut de Xiaomi en tant que marque mobile de confiance et le potentiel de leurs appareils à devenir un moyen de découverte et d'engagement de contenu à l'échelle mondiale.
Taboola (Nasdaq: TBLA) hat eine erweiterte Partnerschaft mit der International Internet Business Abteilung von Xiaomi angekündigt. Diese Kooperation wird Xiaomi dazu bringen, Taboola News zu integrieren, um Empfehlungen über ihre Geräte in mehreren globalen Märkten zu ermöglichen.
Taboola News wird in verschiedene Berührungspunkte innerhalb der mobilen Geräte von Xiaomi integriert und verbindet die Nutzer mit relevanten Inhalten aus dem umfangreichen Publisher-Netzwerk von Taboola. Diese Partnerschaft zielt darauf ab, neue Engagement- und Einnahmemöglichkeiten für Mobilfunkanbieter, Gerätehersteller, Verlage und Marken zu schaffen.
Song Qiang, GM des International Internet Business bei Xiaomi, betonte die Wichtigkeit, den Gerätebesitzern relevante Erfahrungen zu bieten. Adam Singolda, CEO von Taboola, hob den Status von Xiaomi als vertrauenswürdige mobile Marke hervor und das Potenzial, dass ihre Geräte zu einem Medium für die Entdeckung und das Engagement von Inhalten weltweit werden.
- Expanded partnership with Xiaomi, a major consumer electronics manufacturer
- Integration of Taboola News across multiple touchpoints in Xiaomi devices
- Increased user traffic for publishers at no additional cost
- New revenue streams for mobile carriers and device manufacturers
- Enhanced opportunities for advertisers to reach target audiences
- None.
Insights
The expanded partnership between Taboola and Xiaomi's International Internet Business Department represents a significant development in the mobile content recommendation space. This collaboration leverages Taboola's extensive publisher network to enhance user engagement on Xiaomi devices across multiple global markets.
Key points to consider:
- Integration of Taboola News on various touchpoints within Xiaomi mobile devices
- Potential for increased user engagement and new revenue streams for both companies
- Enhanced opportunities for publishers to reach a wider audience at no additional cost
- Expanded reach for advertisers through Taboola's reader scale
While the financial terms aren't disclosed, this partnership could lead to substantial revenue growth for Taboola, given Xiaomi's massive global user base. For investors, this signals Taboola's strong position in the content recommendation market and its ability to secure partnerships with major tech players.
This partnership extension is a strategic move for both Taboola and Xiaomi, potentially reshaping the digital advertising landscape on mobile devices. Here's why it matters:
- Personalized content delivery increases user engagement, leading to higher ad viewability and click-through rates
- Taboola gains access to Xiaomi's vast user base, significantly expanding its reach
- The integration across multiple touchpoints creates more advertising inventory, potentially driving up Taboola's ad revenue
- Publishers benefit from increased traffic without additional costs, possibly leading to higher content production and quality
For Taboola investors, this partnership solidifies the company's position in the mobile advertising ecosystem and could lead to long-term revenue growth. The deal also demonstrates Taboola's ability to adapt to the shifting landscape of mobile content consumption, which is important for maintaining competitiveness in the digital advertising market.
NEW YORK, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an expanded partnership with the International Internet Business Department of Xiaomi, one of the world’s largest consumer electronics manufacturers.
Under the partnership, Xiaomi will utilize Taboola News to power recommendations in new ways across their devices in several markets globally. Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.
As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.
Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Manufacturers and carriers use Taboola News to deliver personalized, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.
“Delivering relevant experiences and recommendations to Xiaomi device owners is crucial,” said Song Qiang, GM of International Internet Business, Xiaomi. “Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”
“Xiaomi has proven itself as an iconic mobile brand that consumers trust,” said Adam Singolda, CEO at Taboola. “With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world. We’ve had a long-term partnership with Xiaomi where we’ve mutually grown. And we’ve worked closely with their team to deliver experiences to consumers that keep them engaged, while also providing new ways to monetize.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (01810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In June 2024, global monthly active users (“MAU”) reached 675.8 million. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached 822.2 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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