Taboola Extends Partnership with Xiaomi’s International Internet Business Arm, Taboola News Powers Recommendations on Xiaomi Products in Many Key Markets Around the World

Rhea-AI Summary

Taboola (Nasdaq: TBLA) has announced an expanded partnership with Xiaomi's International Internet Business Department. This collaboration will see Xiaomi integrating Taboola News to power recommendations across their devices in multiple global markets.

Taboola News will be incorporated into various touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's extensive publisher network. This partnership aims to create new engagement and revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.

Song Qiang, GM of International Internet Business at Xiaomi, emphasized the importance of delivering relevant experiences to their device owners. Adam Singolda, CEO at Taboola, highlighted Xiaomi's status as a trusted mobile brand and the potential for their devices to become a medium for content discovery and engagement worldwide.

Positive

• Expanded partnership with Xiaomi, a major consumer electronics manufacturer
• Integration of Taboola News across multiple touchpoints in Xiaomi devices
• Increased user traffic for publishers at no additional cost
• New revenue streams for mobile carriers and device manufacturers
• Enhanced opportunities for advertisers to reach target audiences

Negative

• None.

Insights

Tech Industry Analyst

The expanded partnership between Taboola and Xiaomi's International Internet Business Department represents a significant development in the mobile content recommendation space. This collaboration leverages Taboola's extensive publisher network to enhance user engagement on Xiaomi devices across multiple global markets.

Key points to consider:

• Integration of Taboola News on various touchpoints within Xiaomi mobile devices
• Potential for increased user engagement and new revenue streams for both companies
• Enhanced opportunities for publishers to reach a wider audience at no additional cost
• Expanded reach for advertisers through Taboola's reader scale

While the financial terms aren't disclosed, this partnership could lead to substantial revenue growth for Taboola, given Xiaomi's massive global user base. For investors, this signals Taboola's strong position in the content recommendation market and its ability to secure partnerships with major tech players.

Digital Advertising Specialist

This partnership extension is a strategic move for both Taboola and Xiaomi, potentially reshaping the digital advertising landscape on mobile devices. Here's why it matters:

• Personalized content delivery increases user engagement, leading to higher ad viewability and click-through rates
• Taboola gains access to Xiaomi's vast user base, significantly expanding its reach
• The integration across multiple touchpoints creates more advertising inventory, potentially driving up Taboola's ad revenue
• Publishers benefit from increased traffic without additional costs, possibly leading to higher content production and quality

For Taboola investors, this partnership solidifies the company's position in the mobile advertising ecosystem and could lead to long-term revenue growth. The deal also demonstrates Taboola's ability to adapt to the shifting landscape of mobile content consumption, which is important for maintaining competitiveness in the digital advertising market.

NEW YORK, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an expanded partnership with the International Internet Business Department of Xiaomi, one of the world’s largest consumer electronics manufacturers.

Under the partnership, Xiaomi will utilize Taboola News to power recommendations in new ways across their devices in several markets globally. Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.

As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.

Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Manufacturers and carriers use Taboola News to deliver personalized, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

“Delivering relevant experiences and recommendations to Xiaomi device owners is crucial,” said Song Qiang, GM of International Internet Business, Xiaomi. “Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”

“Xiaomi has proven itself as an iconic mobile brand that consumers trust,” said Adam Singolda, CEO at Taboola. “With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world. We’ve had a long-term partnership with Xiaomi where we’ve mutually grown. And we’ve worked closely with their team to deliver experiences to consumers that keep them engaged, while also providing new ways to monetize.”

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

About Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (01810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. In June 2024, global monthly active users (“MAU”) reached 675.8 million. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached 822.2 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

FAQ

What is the expanded partnership between Taboola and Xiaomi?

Taboola has expanded its partnership with Xiaomi's International Internet Business Department to integrate Taboola News for powering recommendations across Xiaomi devices in multiple global markets.

How will Taboola News be integrated into Xiaomi devices?

Taboola News will be integrated into multiple touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's publisher network.

What benefits does the Taboola-Xiaomi partnership offer to publishers and advertisers?

Publishers will receive increased user traffic at no additional cost, while advertisers will have more opportunities to reach target audiences through Taboola's reader scale on Xiaomi devices.

How does this partnership impact Taboola's stock (TBLA)?

While the specific impact on Taboola's stock (TBLA) is not mentioned, the expanded partnership with a major manufacturer like Xiaomi could potentially have a positive influence on Taboola's market position and future revenue streams.