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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola (Nasdaq: TBLA) announced the early retirement of approximately $61.3 million in debt under its Term Loan Facility. The company repurchased the debt for about $60.7 million using available cash, which is expected to save $5 to 6 million in annual interest. Post-prepayment, the remaining Term Loan balance is approximately $236 million, maturing in 2028. CEO Adam Singolda emphasized their focus on profitable growth through innovation and partnerships, noting the maneuver is beneficial for shareholders.
Taboola (Nasdaq: TBLA), a leader in web recommendations, will participate in a fireside chat at the Needham Growth Conference on January 11, 2023, at 1:30 p.m. ET. A live webcast and replay of the event will be accessible on Taboola's investor relations website. Known for its AI-powered platform, Taboola helps users discover content across digital properties, partnering with notable brands like CNBC and BBC. The company serves over 500 million daily users and supports more than 15,000 advertisers, driving significant e-commerce transactions through its platform.
Taboola (Nasdaq: TBLA) has secured a multi-year partnership with Time Out, a global media and hospitality business. The collaboration aims to enhance audience engagement and monetization across all Time Out websites globally, including regions such as the U.S., U.K., and Australia. As part of the agreement, Taboola will implement its services, including Taboola Feed and Taboola Newsroom, to provide personalized content and insights to improve audience interaction. This strategic move aligns with Time Out's digital growth objectives.
Taboola (Nasdaq: TBLA) and Digiday have revealed insights from a survey indicating a surge in affiliate marketing's significance for publishers. Key findings highlight that 49% of respondents observed revenue growth in this channel from 2020-2022. Furthermore, 74% of publishers now regard affiliate marketing as a more vital revenue source. In 2022, 34% reported up to 20% of revenue from affiliate efforts, projecting a rise to 37% in 2023. The report also underscores a shift towards hybrid strategies, with 65% partnering with third-party technology vendors, capitalizing on a growing trend away from Amazon commissions.
Taboola and Yahoo have formed a 30-year exclusive commercial agreement that allows Taboola to power native advertising across all Yahoo properties, reaching nearly 900 million monthly active users. This strategic partnership aims to enhance Yahoo's growth and innovation under new leadership and ownership. Yahoo will become the largest shareholder in Taboola, holding nearly 25% of its equity, and will gain a seat on Taboola's board of directors. The agreement is expected to significantly boost Taboola's revenue, EBITDA, and free cash flow.
Taboola (Nasdaq: TBLA) has announced a partnership with BuzzFeed, Inc. to enhance audience engagement and monetization. Through this collaboration, BuzzFeed will integrate the Taboola Feed within its platforms, including BuzzFeed News and HuffPost, offering personalized content to its readers. The partnership aims to improve user experience while exploring additional opportunities like Taboola News and Taboola Newsroom. BuzzFeed reaches 2.4 billion monthly content views, indicating significant potential for increased engagement and revenue.
Taboola (Nasdaq: TBLA) announced its Q3 2022 financial results, exceeding guidance for revenues, gross profit, and adjusted EBITDA. The company reported a gross profit of $102.7M and a GAAP net loss of $26.0M. Non-GAAP net income was $10.2M, and adjusted EBITDA reached $24.2M. For FY 2022, Taboola anticipates $17-25M in free cash flow, despite lowering its full-year ex-TAC gross profit guidance by 6% to $564-576M. The company's outlook remains cautious due to industry softness.
Taboola (Nasdaq: TBLA) has expanded its Header Bidding service, originally launched in April 2022, to enhance revenue opportunities for publishers. This service utilizes Taboola's advanced AI technology and first-party data, connecting advertisers with over 500 million daily active users across a vast network of publishers. With more than 15,000 direct advertisers, Taboola aims to scale this new offering to its 9,000+ long-term publisher partnerships, driving increased monetization and creating a healthier display marketplace.
Taboola (Nasdaq: TBLA) will announce its third quarter 2022 financial results on November 9, 2022, at 7:30 a.m. ET. A conference call and webcast will follow at 8:30 a.m. ET, accessible via the Investor Relations page of Taboola's website. The company, a leader in recommendations for the open web, powers monetization and user engagement for over 15,000 advertisers, reaching more than 500 million daily active users. Following the acquisition of Connexity, Taboola leads in e-commerce recommendations, driving over 1 million monthly transactions.
iMedia Brands announced a renewed six-year partnership with Taboola for advertising and content recommendations, effective October 1, 2022. This agreement marks a decade of collaboration, enhancing iMedia Digital Services’ (iMDS) offerings across various platforms, including the integration of Taboola Feed for personalized content delivery and Taboola Newsroom for editorial insights. iMDS serves clients like Centurylink and ShopHQ, reaching over 200 million U.S. users monthly. Both companies emphasized their commitment to innovating in digital advertising to drive engagement and revenue.
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