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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola (Nasdaq: TBLA) has announced a cost restructuring program aimed at focusing on three key areas: performance advertising, e-Commerce, and header bidding. The company expects to reduce operating expenses by $50M in 2023, with cost savings achieved through a 6% workforce reduction and cuts in discretionary expenses ($23M) and capital expenditures ($15M). Taboola reaffirms its Q3 guidance, anticipating over $152M in Adjusted EBITDA for FY 2022 despite ongoing macroeconomic challenges.
Taboola (Nasdaq: TBLA) has announced significant growth in its Taboola News offering, expecting to generate over $50M in revenue for 2022. The service integrates with mobile device manufacturers, delivering personalized content on lockscreens and via notifications across 80 markets. It aims to provide trustworthy news sources while combating misinformation prevalent on platforms like TikTok. With a projected half a billion visits to the open web in 2022, Taboola News is set to enhance user engagement and strengthen relationships with top publishers.
Taboola (Nasdaq: TBLA) announced strong Q2 2022 results, exceeding guidance across all metrics. Gross Profit reached $116.4M, up 16.1% year-over-year, while ex-TAC Gross Profit grew 22.5%. The company's GAAP Net Loss narrowed to $5.0M, a significant improvement from $61.4M in Q2 2021. Non-GAAP metrics showed a 31.2% decrease in Net Income at $15.8M. Taboola maintains its guidance for 2022, focusing on profitability and strategic investments. Growth drivers include new publisher partnerships and the successful launch of products like Taboola News.
Taboola (Nasdaq: TBLA) will announce its second quarter 2022 financial results after market close on August 9, 2022. A conference call and webcast will follow on August 10, 2022, at 8:30 a.m. ET, where management will discuss financial performance, recent developments, and future outlook. Participants can access the call via the Investor Relations page or register for dial-in details.
Taboola (Nasdaq: TBLA) has announced a renewed one-year agreement with Cox Media Group to serve as its exclusive recommendations provider for the 10th consecutive year. This partnership has significantly benefited Cox Media Group, including a 203% increase in mobile ad revenue since utilizing Taboola’s Read More feature. Taboola's CEO highlighted the mutual trust and collaborative innovations that have contributed to this long-standing relationship. The deal underscores Cox's commitment to enhancing engagement and monetization efforts.
Taboola (Nasdaq: TBLA) has entered a five-year agreement with Gray Television, the largest local television station owner in the U.S., to enhance viewer engagement and monetization. Gray will utilize Taboola Feed and explore additional offerings like Taboola Newsroom to provide personalized content on over 100 websites. The partnership builds on a longstanding collaboration with Meredith Local Media, now part of Gray. Both companies aim to leverage advanced AI technology to enrich user experience and commitment to local journalism.
Taboola (Nasdaq: TBLA) has successfully completed its acquisition of Gravity R&D, a leading personalization technology firm known for its innovative data science solutions. This acquisition aims to enhance Taboola's recommendation technology by incorporating Gravity R&D's expertise, particularly the award-winning team behind Yusp, which serves major clients in retail and digital media. The deal also establishes a new research and development hub in Hungary, promoting growth and attracting talent, further bolstering the company's position in the market.
Taboola (Nasdaq: TBLA) has secured a new two-year deal with MediaNews Group, extending its partnership with Tribune Publishing to a total of 10 years. This agreement includes the integration of the Taboola Feed across several major U.S. news sites such as the Chicago Tribune and Boston Herald. MediaNews Group aims to adopt additional Taboola offerings to enhance reader engagement and advertising opportunities.
Taboola’s platform is used by over 15,000 advertisers and reaches 500 million daily users, showcasing its role in e-commerce recommendations and digital content monetization.
Taboola (Nasdaq: TBLA) announced its participation in the Needham Virtual AdTech and CTV Measurement Conference on July 12, 2022. The event includes a fireside chat at 2:00 p.m. ET, accessible via a live webcast on Taboola's investor relations site. Taboola specializes in powering content recommendations across the open web, partnering with top media properties and serving over 500 million active users. With over 15,000 advertisers, it drives e-commerce recommendations and achieves over 1 million monthly transactions.
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