New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs
Taboola (Nasdaq: TBLA) recently released findings from independent studies conducted with Kantar, indicating strong performance in brand lift campaigns. Over two years, 20 global brands across various sectors demonstrated significant engagement metrics. Key results included a 15% lift in brand favorability (4x higher than the average), an 87% message association lift (8x higher), and a 10% awareness lift matching industry norms. CEO Adam Singolda highlighted the effectiveness of native advertising, emphasizing Taboola's role in helping brands optimize their marketing strategies.
- 15% brand favorability lift, 4x higher than industry average.
- 87% message association lift, 8x higher than industry average.
- 10% awareness lift, matching industry average.
- None.
Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns
NEW YORK, Jan. 11, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of independent studies conducted in conjunction with Kantar, the world’s leading data, insights and consulting company.
Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. According to recent research,
Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America. Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association.
Brands who worked with Taboola met critical KPIs across the board consistently — and most often exceeded these KPIs — in comparison to Kantar's verticalized industry benchmarks:
- Brand favorability lift was
15% , 4x higher than the industry average - Message association lift was
87% , 8x higher than the industry average - Awareness lift was
10% , identical to the industry average
“The world’s top brands continue to choose Taboola because of our scale, technology, team and clear results in making sure they stay top of consumers’ minds in the purchase process,” said Adam Singolda, CEO, Taboola. “The findings of these studies show that native and Taboola outperform many other channels that brands are investing in, which is critical at a time when every marketing dollar matters.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
PR Contact:
Dave Struzzi
dave.s@taboola.com
FAQ
What are the results of Taboola's studies with Kantar?
How does Taboola perform compared to industry benchmarks?
What is the focus of Taboola's recent brand lift campaigns?
Which sectors were included in Taboola's studies?
What is Taboola's stock symbol?
