Taboola Partners with LINE, Powering Recommendations and Ads for LINE Plus Globally
Taboola (TBLA) has announced an exclusive three-year partnership with LINE, a global ecosystem with nearly 200 million monthly active users. LINE Plus, the company's global business arm, will integrate Taboola News to power recommendations and ads worldwide, marking Taboola as LINE's first third-party news service partner in markets where such services aren't yet available.
The partnership extends the existing relationship between the companies that began in 2021. Taboola News will bring recommendations from Taboola's publisher network directly into mobile carriers and device manufacturers' offerings, including smartphone screens. LINE's ecosystem encompasses messaging, lifestyle, fintech, Web3, e-commerce, gaming, entertainment, and AI services.
Taboola (TBLA) ha annunciato una partnership esclusiva di tre anni con LINE, un ecosistema globale con quasi 200 milioni di utenti attivi mensili. LINE Plus, il braccio commerciale globale dell'azienda, integrerà Taboola News per alimentare raccomandazioni e annunci in tutto il mondo, segnando Taboola come il primo partner di servizi di notizie di terze parti di LINE nei mercati dove tali servizi non sono ancora disponibili.
La partnership estende la relazione esistente tra le aziende che è iniziata nel 2021. Taboola News porterà raccomandazioni dalla rete di editori di Taboola direttamente nelle offerte degli operatori mobili e dei produttori di dispositivi, inclusi gli schermi degli smartphone. L'ecosistema di LINE comprende servizi di messaggistica, lifestyle, fintech, Web3, e-commerce, giochi, intrattenimento e AI.
Taboola (TBLA) ha anunciado una asociación exclusiva de tres años con LINE, un ecosistema global con casi 200 millones de usuarios activos mensuales. LINE Plus, el brazo comercial global de la compañía, integrará Taboola News para impulsar recomendaciones y anuncios en todo el mundo, marcando a Taboola como el primer socio de servicios de noticias de terceros de LINE en mercados donde tales servicios aún no están disponibles.
La asociación amplía la relación existente entre las empresas que comenzó en 2021. Taboola News traerá recomendaciones de la red de editores de Taboola directamente a las ofertas de operadores móviles y fabricantes de dispositivos, incluidos los pantallas de teléfonos inteligentes. El ecosistema de LINE abarca servicios de mensajería, estilo de vida, fintech, Web3, comercio electrónico, juegos, entretenimiento y AI.
Taboola (TBLA)는 거의 2억 명의 월간 활성 사용자와 함께하는 글로벌 생태계인 LINE과 3년간의 독점 파트너십을 발표했습니다. 회사의 글로벌 비즈니스 부서인 LINE Plus는 Taboola News를 통합하여 전 세계적으로 추천 및 광고를 제공하며, Taboola를 LINE의 첫 번째 제3자 뉴스 서비스 파트너로 자리매김하게 됩니다. 이러한 서비스가 아직 제공되지 않는 시장에서 말입니다.
이번 파트너십은 2021년에 시작된 두 회사 간의 기존 관계를 확장합니다. Taboola News는 Taboola의 퍼블리셔 네트워크에서 직접 모바일 통신사 및 기기 제조업체의 제공으로 추천을 가져올 것입니다. LINE의 생태계는 메시징, 라이프스타일, 핀테크, Web3, 전자상거래, 게임, 엔터테인먼트 및 AI 서비스를 포함합니다.
Taboola (TBLA) a annoncé un partenariat exclusif de trois ans avec LINE, un écosystème mondial comptant près de 200 millions d'utilisateurs actifs mensuels. LINE Plus, le bras commercial mondial de l'entreprise, intégrera Taboola News pour alimenter les recommandations et les publicités à l'échelle mondiale, faisant de Taboola le premier partenaire de services d'actualités tiers de LINE sur des marchés où de tels services ne sont pas encore disponibles.
Ce partenariat prolonge la relation existante entre les entreprises qui a débuté en 2021. Taboola News apportera des recommandations du réseau d'éditeurs de Taboola directement dans les offres des opérateurs mobiles et des fabricants de dispositifs, y compris les écrans de smartphones. L'écosystème de LINE englobe des services de messagerie, de style de vie, de fintech, de Web3, de commerce électronique, de jeux, de divertissement et d'IA.
Taboola (TBLA) hat eine exklusive Partnerschaft über drei Jahre mit LINE angekündigt, einem globalen Ökosystem mit fast 200 Millionen monatlich aktiven Nutzern. LINE Plus, der globale Geschäftsbereich des Unternehmens, wird Taboola News integrieren, um weltweit Empfehlungen und Werbung zu ermöglichen, wodurch Taboola als erster Drittanbieter von Nachrichtenservices in Märkten, in denen solche Dienste noch nicht verfügbar sind, für LINE gekennzeichnet wird.
Die Partnerschaft erweitert die bestehende Beziehung zwischen den Unternehmen, die 2021 begann. Taboola News wird Empfehlungen aus dem Netzwerk von Taboola-Verlegern direkt in die Angebote von Mobilfunkanbietern und Geräteherstellern bringen, einschließlich Smartphone-Bildschirmen. Das Ökosystem von LINE umfasst Messaging, Lifestyle, Fintech, Web3, E-Commerce, Spiele, Unterhaltung und KI-Dienste.
- Secured exclusive 3-year deal with LINE, reaching ~200M monthly active users
- First third-party news service partner for LINE in new markets
- Expands existing relationship from 2021
- Strategic integration into LINE Plus's global operations
- None.
Insights
This exclusive partnership marks a pivotal strategic advancement for Taboola, significantly expanding its footprint in the global digital advertising landscape. By securing LINE Plus as a partner, with its nearly 200 million monthly active users, Taboola gains privileged access to a diverse ecosystem spanning messaging, fintech, Web3, e-commerce, and gaming platforms.
The exclusivity clause is particularly significant as it positions Taboola as LINE's first third-party news service partner in untapped markets. This creates a substantial competitive moat, effectively blocking other content recommendation providers from accessing LINE's vast user base in these regions. The three-year term also provides stable, predictable revenue potential and time to deeply integrate into LINE's ecosystem.
The partnership's value proposition extends beyond mere content recommendations. LINE's diverse portfolio - from messaging to Web3 and AI - creates multiple monetization channels for Taboola's advertising solutions. This multi-faceted approach could significantly enhance Taboola's revenue per user metrics while providing advertisers with more sophisticated targeting capabilities across various digital touchpoints.
The mobile-first nature of this partnership is strategically aligned with global digital consumption trends. Taboola News's integration into smartphone screens through LINE Plus could dramatically increase user engagement and time spent within the ecosystem, potentially leading to higher advertising yields and better content discovery metrics.
The continuation and expansion of their existing relationship since 2021 suggests strong operational synergy and successful previous implementations, reducing integration risks and potentially accelerating revenue realization from this expanded partnership.
NEW YORK, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new, exclusive three-year deal with LINE, a diverse, global ecosystem that includes a messaging app, lifestyle, fintech, Web3, e-commerce, gaming, entertainment, AI, and more, reaching nearly 200 million monthly active users. This agreement marks Taboola as LINE’s first third-party partner for providing a news service in countries where such a service is not yet available.
Under the new long-term, highly strategic partnership, LINE Plus, LINE’s business arm operating in global markets, will integrate Taboola News to power recommendations and ads globally in new, engaging ways. Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens. Taboola and LINE have an existing relationship and began working together in 2021.
"LINE connects people all over the world, providing them with access to important information and services. News consumption plays a key role in achieving this, as it motivates people to stay informed about the world around them,” said Eunjung Lee, CEO of LINE Plus. “Taboola has been very helpful in enhancing our user recommendations, and their expertise in recommendation technology made it easy for us to choose Taboola News as our first exclusive partner.”
“LINE has built an incredible mobile-first brand that consumers trust,” said Adam Singolda, CEO and Founder of Taboola. “With their massive user base, LINE has become a great place for millions of consumers to communicate, discover news, and engage with content, all around the world. We’re honored that they’re trusting us for ads and couldn’t be more excited to see how Taboola News will blend the open web and use of AI, and bring ultimate advertiser success.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
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