Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter
Taboola (Nasdaq: TBLA) has announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This technology automates the bidding process, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages campaigns efficiently. Previously, advertisers using Taboola's conversion tracking methods achieved a 110% increase in conversions.
The update now allows any advertiser to access Max Conversions without requiring Taboola's specific conversion tracking tools. The technology has seen significant adoption, with 70% of advertisers using it, including major brands like Hyundai and Peugeot Turkey. Taboola reported a 100% increase in campaigns launched with Maximize Conversions in Q2 2024 compared to the previous quarter.
Taboola (Nasdaq: TBLA) ha annunciato la disponibilità su larga scala della sua tecnologia di offerta automatizzata, Massimizza le Conversioni, per tutti gli inserzionisti. Questa tecnologia automatizza il processo di offerta, consentendo agli inserzionisti di concentrarsi sul proprio budget e sugli obiettivi di marketing mentre l'algoritmo gestisce le campagne in modo efficiente. In precedenza, gli inserzionisti che utilizzavano i metodi di tracciamento delle conversioni di Taboola avevano ottenuto un incremento del 110% delle conversioni.
L'aggiornamento ora consente a ogni inserzionista di accedere a Massimizza le Conversioni senza la necessità degli strumenti di tracciamento delle conversioni specifici di Taboola. La tecnologia ha visto una significativa adozione, con il 70% degli inserzionisti che la utilizza, inclusi grandi marchi come Hyundai e Peugeot Turchia. Taboola ha riportato un incremento del 100% delle campagne lanciate con Massimizza le Conversioni nel secondo trimestre del 2024 rispetto al trimestre precedente.
Taboola (Nasdaq: TBLA) ha anunciado la disponibilidad generalizada de su tecnología de pujas automatizadas, Maximizar Conversiones, para todos los anunciantes. Esta tecnología automatiza el proceso de puja, permitiendo a los anunciantes centrarse en su presupuesto y objetivos de marketing mientras el algoritmo gestiona las campañas de manera eficiente. Anteriormente, los anunciantes que utilizaban los métodos de seguimiento de conversiones de Taboola lograron un aumento del 110% en conversiones.
La actualización ahora permite a cualquier anunciante acceder a Maximizar Conversiones sin requerir las herramientas específicas de seguimiento de conversiones de Taboola. La tecnología ha visto una adopción significativa, con un 70% de los anunciantes utilizándola, incluyendo grandes marcas como Hyundai y Peugeot Turquía. Taboola informó un aumento del 100% en las campañas lanzadas con Maximizar Conversiones en el segundo trimestre de 2024 en comparación con el trimestre anterior.
Taboola (Nasdaq: TBLA)는 모든 광고주를 위해 AI 기반 입찰 기술인 전환 극대화의 광범위한 사용 가능성을 발표했습니다. 이 기술은 입찰 프로세스를 자동화하여 광고주가 예산 및 마케팅 목표에 집중할 수 있도록 하며, 알고리즘은 효율적으로 캠페인을 관리합니다. 이전에 Taboola의 전환 추적 방법을 사용한 광고주는 110%의 전환 증가를 달성했습니다.
이번 업데이트로 모든 광고주가 Taboola의 특정 전환 추적 도구 없이도 전환 극대화에 접근할 수 있게 되었습니다. 이 기술은 상당한 채택을 경험했으며, 70%의 광고주가 이를 사용하고 있습니다. 현대자동차와 푸조 터키 같은 주요 브랜드도 포함됩니다. Taboola는 2024년 2분기에 전환 극대화를 통해 시작된 캠페인이 이전 분기와 비교하여 100% 증가했다고 보고했습니다.
Taboola (Nasdaq: TBLA) a annoncé la disponibilité généralisée de sa technologie d'enchères automatisée, Maximiser les Conversions, pour tous les annonceurs. Cette technologie automatise le processus d'enchères, permettant aux annonceurs de se concentrer sur leur budget et leurs objectifs marketing pendant que l'algorithme gère efficacement les campagnes. Auparavant, les annonceurs utilisant les méthodes de suivi des conversions de Taboola avaient atteint une augmentation de 110% des conversions.
La mise à jour permet désormais à tout annonceur d'accéder à Maximiser les Conversions sans avoir besoin des outils de suivi des conversions spécifiques de Taboola. La technologie a connu une adoption significative, avec 70% des annonceurs l'utilisant, y compris des grandes marques comme Hyundai et Peugeot Turquie. Taboola a signalé une augmentation de 100% des campagnes lancées avec Maximiser les Conversions au deuxième trimestre 2024 par rapport au trimestre précédent.
Taboola (Nasdaq: TBLA) hat die umfassende Verfügbarkeit seiner KI-gestützten Biettechnologie Conversions Maximieren für alle Werbetreibenden angekündigt. Diese Technologie automatisiert den Bietprozess und ermöglicht es den Werbetreibenden, sich auf ihr Budget und ihre Marketingziele zu konzentrieren, während der Algorithmus die Kampagnen effizient verwaltet. Zuvor erreichten Werbetreibende, die die Conversion-Tracking-Methoden von Taboola verwendeten, einen Zuwachs von 110% bei den Conversions.
Das Update ermöglicht es nun jedem Werbetreibenden, ohne den spezifischen Conversion-Tracking-Tools von Taboola auf Conversions Maximieren zuzugreifen. Die Technologie hat eine signifikante Akzeptanz erfahren, da 70% der Werbetreibenden sie nutzen, einschließlich großer Marken wie Hyundai und Peugeot Türkei. Taboola berichtete von einem 100%igen Anstieg der mit Conversions Maximieren im zweiten Quartal 2024 im Vergleich zum vorherigen Quartal gestarteten Kampagnen.
- Maximize Conversions technology now available to all advertisers
- 110% increase in conversions achieved by advertisers using Taboola's conversion tracking
- 70% adoption rate among current advertisers
- 100% increase in campaigns using Maximize Conversions in Q2 2024 vs Q1
- None.
Insights
Taboola's expansion of its Maximize Conversions AI bidding technology is a significant development for the digital advertising industry. This move could potentially disrupt the market by offering a more accessible and efficient solution for advertisers of all sizes. The
The
Taboola's AI-powered Maximize Conversions technology represents a significant advancement in programmatic advertising. By automating the bidding process and removing the need for manual optimizations, Taboola is addressing a key pain point for advertisers. The technology's ability to manage campaigns efficiently based on set budgets and objectives showcases the power of AI in digital advertising.
The removal of the requirement to use Taboola's conversion tracking methods is a strategic move. It opens up the technology to a broader range of advertisers, potentially increasing Taboola's market penetration. However, it's worth noting that this could also lead to less accurate data for Taboola in the long run. The company will need to balance this trade-off carefully to maintain the effectiveness of its AI algorithms while expanding its user base.
NEW YORK, Aug. 28, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers.
Previously, thousands of advertisers have used Maximize Conversions, which is an AI-powered technology that enables Taboola advertisers to drive more conversions and lower cost for campaigns. Through this offering, Taboola is automating the bidding process for campaigns, allowing advertisers to remove the complexities of manual optimizations. This means they can simply share their budget and marketing objectives, and the algorithm will manage their campaigns in the most efficient and effective way possible within the set cost. Many have achieved
Through this update, any advertiser can now access Max Conversions, regardless of the way they set up their campaigns, and without needing to use Taboola’s conversion tracking methods and tools. This gives access to thousands of additional advertisers, so they can run campaigns with Taboola.
Today’s news comes as Maximize Conversions continues widespread adoption by advertisers. It is being used by
“We’re continuing to make it easier for advertisers to succeed on Taboola. The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns,” said Adam Singolda, CEO and Founder at Taboola. “We’re seeing
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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