Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter

Rhea-AI Summary

Taboola (Nasdaq: TBLA) has announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This technology automates the bidding process, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages campaigns efficiently. Previously, advertisers using Taboola's conversion tracking methods achieved a 110% increase in conversions.

The update now allows any advertiser to access Max Conversions without requiring Taboola's specific conversion tracking tools. The technology has seen significant adoption, with 70% of advertisers using it, including major brands like Hyundai and Peugeot Turkey. Taboola reported a 100% increase in campaigns launched with Maximize Conversions in Q2 2024 compared to the previous quarter.

Positive

• Maximize Conversions technology now available to all advertisers
• 110% increase in conversions achieved by advertisers using Taboola's conversion tracking
• 70% adoption rate among current advertisers
• 100% increase in campaigns using Maximize Conversions in Q2 2024 vs Q1

Negative

• None.

Insights

Market Research Analyst

Taboola's expansion of its Maximize Conversions AI bidding technology is a significant development for the digital advertising industry. This move could potentially disrupt the market by offering a more accessible and efficient solution for advertisers of all sizes. The 110% increase in conversions reported by users is impressive, indicating strong performance that could attract more advertisers to Taboola's platform.

The 100% quarter-over-quarter increase in campaigns using Maximize Conversions suggests rapid adoption and growing trust in AI-driven advertising solutions. This trend aligns with the broader shift towards automation in digital marketing, potentially giving Taboola a competitive edge. However, it's important to monitor how this expansion affects Taboola's revenue and market share in the coming quarters to fully assess its impact on the company's financial performance.

Tech Expert

Taboola's AI-powered Maximize Conversions technology represents a significant advancement in programmatic advertising. By automating the bidding process and removing the need for manual optimizations, Taboola is addressing a key pain point for advertisers. The technology's ability to manage campaigns efficiently based on set budgets and objectives showcases the power of AI in digital advertising.

The removal of the requirement to use Taboola's conversion tracking methods is a strategic move. It opens up the technology to a broader range of advertisers, potentially increasing Taboola's market penetration. However, it's worth noting that this could also lead to less accurate data for Taboola in the long run. The company will need to balance this trade-off carefully to maintain the effectiveness of its AI algorithms while expanding its user base.

NEW YORK, Aug. 28, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers.

Previously, thousands of advertisers have used Maximize Conversions, which is an AI-powered technology that enables Taboola advertisers to drive more conversions and lower cost for campaigns. Through this offering, Taboola is automating the bidding process for campaigns, allowing advertisers to remove the complexities of manual optimizations. This means they can simply share their budget and marketing objectives, and the algorithm will manage their campaigns in the most efficient and effective way possible within the set cost. Many have achieved 110% increase in conversions for their campaigns, through the use of Taboola’s conversion tracking methods and tools.

Through this update, any advertiser can now access Max Conversions, regardless of the way they set up their campaigns, and without needing to use Taboola’s conversion tracking methods and tools. This gives access to thousands of additional advertisers, so they can run campaigns with Taboola.

Today’s news comes as Maximize Conversions continues widespread adoption by advertisers. It is being used by 70% of advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. Taboola saw a massive increase of 100% in campaigns launched with Maximize Conversions in the second quarter of 2024 versus the previous quarter.

“We’re continuing to make it easier for advertisers to succeed on Taboola. The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns,” said Adam Singolda, CEO and Founder at Taboola. “We’re seeing 70% of advertisers use it, and keep using it. Today, we’re giving thousands more advertisers the ability to tap into this AI-powered technology.”

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements

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FAQ

What is Taboola's Maximize Conversions technology?

Maximize Conversions is Taboola's AI-powered bidding technology that automates the campaign management process, helping advertisers drive more conversions and lower costs for their campaigns on the Taboola platform.

How effective is Taboola's Maximize Conversions for advertisers?

Advertisers using Taboola's conversion tracking methods have achieved a 110% increase in conversions for their campaigns, demonstrating the effectiveness of the Maximize Conversions technology.

What is the adoption rate of Maximize Conversions among Taboola advertisers?

As of August 2024, 70% of Taboola advertisers are using the Maximize Conversions technology, including major brands like Hyundai, ERGO, and Peugeot Turkey.

How has the usage of Maximize Conversions grown in recent quarters for Taboola (TBLA)?

Taboola reported a 100% increase in campaigns launched with Maximize Conversions in the second quarter of 2024 compared to the previous quarter, indicating significant growth in adoption.