Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Taboola (Nasdaq: TBLA), a global leader in web recommendations, has partnered with Jounce Media to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties. This move addresses the industry issue where 15% of ad spend goes to MFA sites. Taboola Select offers advertisers access to highly visible placements on 15% of Taboola's most premium publishers.
The partnership utilizes Jounce's MFA-detection technology and data, along with Taboola's proprietary machine learning models, to ensure the exclusion of MFA publishers from Taboola Select. This collaboration aims to enhance advertiser trust in the open internet and direct ad spend towards reputable publishers. Taboola's CEO, Adam Singolda, emphasized the company's commitment to providing advertisers with access to premium, brand-safe, and effective publishers for their campaigns.
Taboola (Nasdaq: TBLA), un leader globale nelle raccomandazioni web, ha collaborato con Jounce Media per verificare che la rete di editori Taboola Select sia priva di proprietà fatte per la pubblicità (MFA). Questa mossa affronta il problema del settore in cui il 15% della spesa pubblicitaria va a siti MFA. Taboola Select offre agli inserzionisti accesso a posizioni altamente visibili su 15% degli editori più premium di Taboola.
La partnership utilizza la tecnologia di rilevamento MFA e i dati di Jounce, insieme ai modelli di apprendimento automatico proprietari di Taboola, per garantire l'esclusione degli editori MFA da Taboola Select. Questa collaborazione mira a migliorare la fiducia degli inserzionisti nell'internet aperto e a dirigere la spesa pubblicitaria verso editori affidabili. Il CEO di Taboola, Adam Singolda, ha sottolineato l'impegno dell'azienda nel fornire agli inserzionisti accesso a editori premium, sicuri per il marchio e efficaci per le loro campagne.
Taboola (Nasdaq: TBLA), un líder global en recomendaciones web, ha asociado con Jounce Media para verificar que la red de editores Taboola Select esté libre de propiedades hechas para publicidad (MFA). Este movimiento aborda el problema de la industria donde el 15% del gasto publicitario va a sitios MFA. Taboola Select ofrece a los anunciantes acceso a ubicaciones altamente visibles en el 15% de los editores más premium de Taboola.
La asociación utiliza la tecnología y los datos de detección de MFA de Jounce, junto con los modelos de aprendizaje automático propios de Taboola, para garantizar la exclusión de editores MFA de Taboola Select. Esta colaboración tiene como objetivo mejorar la confianza de los anunciantes en la internet abierta y dirigir el gasto publicitario hacia editores de buena reputación. El CEO de Taboola, Adam Singolda, enfatizó el compromiso de la empresa de ofrecer a los anunciantes acceso a editores premium, seguros para la marca y efectivos para sus campañas.
타불라(Taboola, Nasdaq: TBLA)는 웹 추천의 글로벌 리더로서 광고 전용 사이트(MFA)로부터 자유로운 타불라 셀렉트 출판사 네트워크를 검증하기 위해 Jounce Media와 협력했습니다. 이 조치는 광고 지출의 15%가 MFA 사이트로 유입되는 산업 문제를 해결합니다. 타불라 셀렉트는 광고주에게 타불라의 가장 프리미엄 출판사의 15%에서 높은 가시성을 가진 광고 위치에 접근할 수 있도록 제공합니다.
이번 파트너십은 Jounce의 MFA 탐지 기술과 데이터를 활용하고, 타불라의 독점 머신러닝 모델과 함께 MFA 출판사를 타불라 셀렉트에서 제외하는 것을 보장합니다. 이 협력의 목표는 열린 인터넷에 대한 광고주의 신뢰를 향상시키고, 명망 있는 출판사에 광고 지출을 유도하는 것입니다. 타불라의 CEO인 아담 싱골다가 캠페인을 위한 프리미엄, 브랜드 안전 및 효과적인 출판사에 접근할 수 있도록 광고주에게 제공하겠다는 회사의 의지를 강조했습니다.
Taboola (Nasdaq: TBLA), leader mondial des recommandations sur le web, a noué un partenariat avec Jounce Media pour garantir que le réseau d'éditeurs Taboola Select est exempt de propriétés conçues pour la publicité (MFA). Cette initiative répond au problème de l'industrie selon lequel 15 % des dépenses publicitaires vont sur des sites MFA. Taboola Select offre aux annonceurs un accès à des emplacements très visibles sur 15 % des éditeurs les plus premium de Taboola.
Le partenariat utilise la technologie et les données de détection des MFA de Jounce, ainsi que les modèles d'apprentissage automatique propriétaires de Taboola, pour assurer l'exclusion des éditeurs MFA de Taboola Select. Cette collaboration vise à renforcer la confiance des annonceurs dans l'internet ouvert et à diriger les dépenses publicitaires vers des éditeurs réputés. Le PDG de Taboola, Adam Singolda, a souligné l'engagement de l'entreprise à offrir aux annonceurs un accès à des éditeurs premium, sûrs pour la marque et efficaces pour leurs campagnes.
Taboola (Nasdaq: TBLA), ein globaler Marktführer in Web-Empfehlungen, hat sich mit Jounce Media zusammengeschlossen, um sicherzustellen, dass das Taboola Select Publisher-Netzwerk frei von sogenannten Made for Advertising (MFA) Angeboten ist. Diese Maßnahme adressiert ein Branchenproblem, bei dem 15 % der Werbeausgaben an MFA-Seiten gehen. Taboola Select bietet Werbekunden Zugang zu hochsichtbaren Platzierungen bei 15 % von Taboolas angesehensten Publizisten.
Die Partnerschaft nutzt die MFA-Erkennungstechnologie und Daten von Jounce sowie die proprietären Modelle des maschinellen Lernens von Taboola, um die Ausschließung von MFA-Publishers aus Taboola Select zu gewährleisten. Diese Zusammenarbeit zielt darauf ab, das Vertrauen der Werbetreibenden in das offene Internet zu stärken und die Werbeausgaben auf seriöse Publisher zu lenken. Taboolas CEO Adam Singolda betonte das Engagement des Unternehmens, Werbekunden den Zugang zu Premium-, markensicheren und effektiven Publishern für ihre Kampagnen zu ermöglichen.
- Partnership with Jounce Media to verify Taboola Select network is free from MFA properties
- Taboola Select offers advertisers access to highly visible placements on premium publishers
- Utilization of advanced MFA-detection technology and machine learning models
- Potential to enhance advertiser trust and direct ad spend towards reputable publishers
- None.
Insights
Taboola's partnership with Jounce Media to verify ad inventory as MFA-free is a significant move in the digital advertising landscape. This collaboration addresses a major industry concern, as
The focus on premium, brand-safe inventory through Taboola Select, which includes only
- Higher ad effectiveness and ROI for advertisers
- Increased trust in programmatic advertising
- Better monetization opportunities for quality publishers
This move aligns with industry trends towards transparency and quality in digital advertising, potentially positioning Taboola more favorably against competitors. However, the impact on overall revenue will depend on how this quality-focused approach balances with the potential reduction in inventory volume.
Taboola's strategic partnership with Jounce Media represents a proactive approach to addressing advertiser concerns about ad fraud and inventory quality. By guaranteeing MFA-free inventory within Taboola Select, the company is differentiating its offering in a crowded market.
Key implications for Taboola (TBLA) include:
- Potential for premium pricing on Taboola Select inventory
- Improved attractiveness to brand advertisers who prioritize brand safety
- Possible increase in market share as advertisers shift budgets to verified, high-quality inventory
However, investors should consider the potential trade-offs:
- Possible short-term revenue impact if low-quality inventory is removed
- Increased operational costs associated with inventory verification
- The need for continuous innovation to maintain this competitive advantage
Overall, this move aligns with long-term industry trends and could strengthen Taboola's position in the digital advertising ecosystem, potentially leading to sustainable growth and improved investor confidence.
NEW YORK, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties.
According to industry data, a substantial portion of advertising dollars are spent on Made for Advertising sites, with 15 percent of ad spend classified as MFA.
Taboola has spent more than 15 years forging partnerships with top publisher properties including Yahoo, Business Insider, and The Associated Press. Recently, Taboola launched Taboola Select, offering advertisers even more access to highly visible placements across a curated selection of publishers as well. Taboola Select is a curated selection of highly visible and brand safe placements on just 15 percent of Taboola’s most premium publishers, allowing advertisers to drive performance-focused campaigns.
Through this new partnership with Jounce Media, Taboola will utilize Jounce's MFA-detection technology and data, alongside proprietary machine learning models and procedures, to guarantee the exclusion of MFA publishers from Taboola Select.
“Made For Advertising supply undermines advertiser trust in the open internet and siphons ad spend from reputable publishers,” said Chris Kane, President of Jounce Media, "Taboola’s decision to package its most premium supply in the Taboola Select network and to use Jounce data to ensure the marketplace is MFA-free is a positive step that serves both marketers and publishers."
“Advertisers deserve access to premium, brand safe and effective publishers to run their campaigns,” said Adam Singolda, CEO and Founder at Taboola. “Taboola has been on the forefront of providing this access, through our immense scale with trusted publishers. Adding the expertise and guidance of Jounce is yet another vote of confidence in our ability to connect advertisers with consumers in premium destinations.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Jounce Media
Jounce Media is the industry leader in programmatic supply path optimization and is trusted by the world's largest brands, agencies, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Through industry-leading research and fully transparent supply chain data, Jounce arms buyers and sellers with an information advantage to identify and avoid value-extracting RTB auctions. Learn more at jouncemedia.com.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
FAQ
What is Taboola's new partnership with Jounce Media for?
How much of ad spend is currently going to MFA sites according to the PR?
What is Taboola Select and what percentage of publishers does it include?
How will Taboola (TBLA) ensure the exclusion of MFA publishers from Taboola Select?
