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Sprout Social, Inc - SPT STOCK NEWS

Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.

Sprout Social, Inc. (NASDAQ: SPT) is a global leader in social media management and analytics software. The company offers a cloud-based platform that unifies social messaging, data, and workflows into a single system of record, intelligence, and action. This allows brands to find, form, and deepen connections with their social audiences.

Sprout Social generates the majority of its revenue from software subscriptions, serving over 30,000 brands worldwide. Their intuitive platform provides comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software is compatible with all major social media networks and digital platforms.

One of the company's notable achievements is the creation of The Arboretum, a community platform that fosters industry connection and mentorship. Recently, Sprout Social introduced a mentorship program within The Arboretum, which has quickly grown to over 10,000 members. This initiative supports marketing and social media professionals by providing opportunities to expand their professional brands, optimize Sprout’s platform, and stay competitive in a fast-paced industry.

Sprout Social has received significant recognition, including being named the #1 Best Software Product by G2's 2024 Best Software Award. The company's recent launch of enhanced AI and automation features aims to improve social strategies and deepen customer connections, addressing challenges in content creation, reporting, and social care.

Financially, Sprout Social is focused on achieving durable, efficient growth. With a recent leadership transition appointing Ryan Barretto as the new CEO, the company aims to scale its business to $1 billion and beyond. This strategic leadership change is expected to drive future growth and innovation.

Sprout Social continues to leverage its social media profiles and investor relations website to communicate material information to investors and the marketplace. For the latest updates, visit sproutsocial.com.

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Sprout Social (SPT) has been recognized as a leader in 150 categories by G2's 2024 Winter Reports, spanning all business segments and regions. They continue to rank as a leader in Social Customer Service, Social Media Analytics, Management, and Monitoring, with #1 rankings in 77 reports. The company has shown strong growth in 2023, enhancing its platform with AI investments, new partnerships, and acquisitions.
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Sprout Social (SPT) announced that The Arboretum, its community for social and marketing professionals, has surpassed 10,000 members less than a year after its public launch. The community has become a hub for industry connection, community, and mentorship, with members from over 60 countries engaging in over 3,500 conversations and community events.
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Sprout Social (SPT) achieves ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certifications for its information security and privacy management systems. The certifications demonstrate the company's commitment to customer assurance and data protection. Sprout Social also earned 138 badges in G2's 2023 Fall Reports, ranking #1 in over 70 categories.
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Sprout Social, Inc. (Nasdaq: SPT) appoints Scott Morris as chief marketing officer (CMO), effective December 4, 2023. Morris brings over 25 years of marketing experience from companies like Zendesk and Adobe. His role will oversee global marketing and contribute to Sprout’s growth.
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Sprout Social, Inc. reported strong third quarter financial results, with revenue of $85.5 million, up 31% YoY. The company's ARR was $359.5 million, up 33% YoY, and total remaining performance obligations (RPO) reached $228.7 million, up 67% YoY. However, the company experienced a GAAP operating loss of ($24.2) million and a GAAP net loss of ($23.0) million.
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Sprout Social to report Q3 2023 financial results on November 2, 2023
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Sprout Social named to Fortune Best Workplaces in Technology™ List
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Sprout Social recognized as a leader in 138 categories by G2's 2023 Fall Reports, ranked #1 in 72 reports.
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Sprout Social's 2023 Index reveals that personalized care is more memorable than content on trends and social issues on social media. Consumers want brands to prioritize personalized care and engagement. Marketers are leveraging AI to meet this demand, with 81% saying AI has had a positive impact on their work. Marketers plan to use AI and automation tools to handle customer inquiries at scale. Concerns about job displacement and maintaining a balance between AI and human touch exist. Social teams need to break down silos and adapt to different platforms for continued success.
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Influencer marketing is essential for social strategies, with 81% of social marketers describing it as essential. It helps brands reach new audiences, boost engagement rates, and enhance brand authenticity and trust. 73% of surveyed marketers share their influencer marketing budget with their social budget. Instagram is the top platform for influencer marketing efforts. Social engagement data and conversion rates are important metrics for buy-in. Brands prioritize influencers with targeted audiences, with macro-influencers (100K to 1M followers) having the most impact. Brands ensure authenticity by encouraging real experiences, collaborating closely with influencers, and choosing genuine fans of their product.
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FAQ

What is the current stock price of Sprout Social (SPT)?

The current stock price of Sprout Social (SPT) is $30.32 as of November 21, 2024.

What is the market cap of Sprout Social (SPT)?

The market cap of Sprout Social (SPT) is approximately 1.7B.

What does Sprout Social, Inc. do?

Sprout Social, Inc. provides cloud-based social media management and analytics software, helping brands connect with their social audiences.

How does Sprout Social generate revenue?

Sprout Social generates the majority of its revenue from software subscriptions.

What is The Arboretum?

The Arboretum is Sprout Social's community platform that offers mentorship and networking opportunities for marketing and social media professionals.

Who is the new CEO of Sprout Social?

Ryan Barretto has been appointed as the new CEO, effective October 1, 2024.

What recent features has Sprout Social introduced?

Sprout Social has introduced AI and automation features to enhance content creation, reporting, and social care.

How many brands use Sprout Social's platform?

Over 30,000 brands use Sprout Social's platform.

What awards has Sprout Social received?

Sprout Social was named the #1 Best Software Product by G2's 2024 Best Software Award.

Where can I find more information about Sprout Social?

For more information, visit Sprout Social's website at https://sproutsocial.com.

What social media platforms is Sprout Social compatible with?

Sprout Social's software operates across all major social media networks and digital platforms.

How can I contact Sprout Social for media inquiries?

For media inquiries, contact Kaitlyn Gronek via email at pr@sproutsocial.com or phone at (773) 904-9674.

Sprout Social, Inc

Nasdaq:SPT

SPT Rankings

SPT Stock Data

1.72B
50.03M
1.7%
106.03%
8.47%
Software - Application
Services-prepackaged Software
Link
United States of America
CHICAGO