Sprout Social Unveils Latest Product Innovations to Streamline Marketers’ Work, Accelerate Business Insights with AI, and Simplify Social Customer Service
Sprout Social, a leading provider of social media management software, has announced new AI-powered innovations and updates to enhance its platform. The company is focusing on improving social customer care, recognizing that 80% of consumers now use social media for customer support more than a year ago. Key updates include:
1. Associated Messages: Provides a full historical view of case-related messages.
2. AI-powered Message Intent Classification: Helps prioritize high-priority messages.
3. Threads integration: Allows moderation and replies directly within Sprout's platform.
4. Analyze by AI Assist: Offers executive summary insights for reporting widgets.
5. Conversation Breakdown Widget: Combines data lenses like sentiment for trend analysis.
6. Comment Sentiment in Reports: Tracks audience response to content.
Sprout Social is also planning to launch LinkedIn integrations for improved B2B marketing capabilities.
Sprout Social, un fornitore leader di software per la gestione dei social media, ha annunciato nuove innovazioni potenziate dall'IA e aggiornamenti per migliorare la sua piattaforma. L'azienda si sta concentrando sul miglioramento della cura dei clienti sui social, riconoscendo che l'80% dei consumatori ora utilizza i social media per il supporto clienti più rispetto a un anno fa. Tra gli aggiornamenti principali ci sono:
1. Messaggi Associati: Fornisce una vista storica completa dei messaggi relativi ai casi.
2. Classificazione dell'Intento dei Messaggi Potenziata dall'IA: Aiuta a dare priorità ai messaggi ad alta importanza.
3. Integrazione di Threads: Consente la moderazione e le risposte direttamente all'interno della piattaforma di Sprout.
4. Analisi tramite AI Assist: Offre approfondimenti riassuntivi per i widget di reporting.
5. Widget di Analisi delle Conversazioni: Combina diversi dati, come il sentiment, per l'analisi delle tendenze.
6. Sentiment dei Commenti nei Report: Monitora la risposta del pubblico ai contenuti.
Sprout Social ha anche in programma di lanciare integrazioni con LinkedIn per migliorare le capacità di marketing B2B.
Sprout Social, un proveedor líder de software para la gestión de redes sociales, ha anunciado nuevas innovaciones impulsadas por IA y actualizaciones para mejorar su plataforma. La empresa se está enfocando en mejorar la atención al cliente en redes sociales, reconociendo que el 80% de los consumidores ahora utiliza las redes sociales para soporte al cliente más que hace un año. Las principales actualizaciones incluyen:
1. Mensajes Asociados: Proporciona una vista histórica completa de los mensajes relacionados con los casos.
2. Clasificación de la Intención de Mensajes Impulsada por IA: Ayuda a priorizar mensajes de alta importancia.
3. Integración de Threads: Permite la moderación y respuestas directamente dentro de la plataforma de Sprout.
4. Analizar con AI Assist: Ofrece información resumida para widgets de reportes.
5. Widget de Desglose de Conversaciones: Combina diferentes datos, como el sentimiento, para el análisis de tendencias.
6. Sentimiento de Comentarios en Informes: Realiza un seguimiento de la respuesta del público al contenido.
Sprout Social también planea lanzar integraciones con LinkedIn para mejorar las capacidades de marketing B2B.
Sprout Social은 소셜 미디어 관리 소프트웨어의 선도적인 제공업체로, 플랫폼을 강화하기 위한 새로운 AI 기반 혁신과 업데이트를 발표했습니다. 이 회사는 고객 지원을 위해 소셜 미디어를 사용하는 소비자 비율이 1년 전보다 증가한 80%라는 점을 인식하고 소셜 고객 관리 개선에 초점을 맞추고 있습니다. 주요 업데이트는 다음과 같습니다:
1. 연관 메시지: 사건 관련 메시지의 전체 이력 뷰를 제공합니다.
2. AI 기반 메시지 의도 분류: 높은 우선 순위의 메시지를 우선적으로 처리하는 데 도움을 줍니다.
3. 스레드 통합: Sprout 플랫폼 내에서 직접 모더레이트하고 응답할 수 있습니다.
4. AI 지원 분석: 보고서 위젯을 위한 종합적인 통찰력을 제공합니다.
5. 대화 분석 위젯: 트렌드 분석을 위한 감정과 같은 데이터 렌즈를 결합합니다.
6. 보고서의 댓글 감정: 콘텐츠에 대한 청중의 반응을 추적합니다.
Sprout Social은 B2B 마케팅 기능 강화를 위한 LinkedIn 통합 출시도 계획하고 있습니다.
Sprout Social, un fournisseur leader de logiciels de gestion des médias sociaux, a annoncé de nouvelles innovations alimentées par l'IA et des mises à jour pour améliorer sa plateforme. L'entreprise se concentre sur l'amélioration du service client social, reconnaissant que 80% des consommateurs utilisent désormais les médias sociaux pour le support client plus qu'il y a un an. Les mises à jour clés incluent :
1. Messages Associés: Fournit une vue historique complète des messages liés aux cas.
2. Classification de l'Intention des Messages Alimentée par l'IA: Aide à prioriser les messages de haute priorité.
3. Intégration de Threads: Permet la modération et les réponses directement au sein de la plateforme de Sprout.
4. Analyse par AI Assist: Offre des aperçus sommaires pour les widgets de reporting.
5. Widget de Décomposition de Conversation: Combine des lentilles de données comme le sentiment pour l'analyse des tendances.
6. Sentiment des Commentaires dans les Rapports: Suit la réponse du public au contenu.
Sprout Social prévoit également de lancer des intégrations LinkedIn pour améliorer ses capacités de marketing B2B.
Sprout Social, ein führender Anbieter von Software für das Management von sozialen Medien, hat neue KI-gestützte Innovationen und Updates angekündigt, um seine Plattform zu verbessern. Das Unternehmen konzentriert sich auf die Verbesserung des sozialen Kundenservice und erkennt, dass 80% der Verbraucher heutzutage soziale Medien zur Kundenunterstützung mehr nutzen als vor einem Jahr. Zu den wichtigsten Updates gehören:
1. Assoziierte Nachrichten: Bietet eine vollständige historische Ansicht der fallbezogenen Nachrichten.
2. KI-gestützte Klassifizierung der Nachrichtenabsicht: Hilft, hochpriorisierte Nachrichten zu priorisieren.
3. Threads-Integration: Ermöglicht die Moderation und Beantwortung direkt innerhalb von Sprouts Plattform.
4. Analyse durch AI Assist: Bietet zusammenfassende Einblicke für Reporting-Widgets.
5. Widget zur Gesprächsanalyse: Kombiniert Datenlinsen wie Sentiment zur Trendanalyse.
6. Kommentar-Sentiment in Berichten: Verfolgt die Reaktion des Publikums auf Inhalte.
Sprout Social plant zudem die Einführung von LinkedIn-Integrationen zur Verbesserung der B2B-Marketingfähigkeiten.
- Introduction of AI-powered innovations to enhance social media management
- New features for improved social customer care, addressing growing consumer demand
- Integration with Threads platform, expanding brand reach to 130 million active users
- AI-assisted analytics tools for faster insights and data-driven decision making
- Upcoming LinkedIn integrations to solve B2B marketing challenges
- None.
Insights
Sprout Social's latest product updates showcase a strategic focus on AI-driven enhancements and improved customer service capabilities. The introduction of Associated Messages and AI-powered Message Intent Classification are significant steps towards streamlining social customer care. These features could potentially reduce response times and improve customer satisfaction, which are important metrics in the competitive social media management space.
The integration with emerging platforms like Threads demonstrates Sprout's commitment to staying ahead of social media trends. With over 130 million active users on Threads, this integration opens up new engagement opportunities for brands. However, the real test will be how effectively Sprout can help brands monetize these new channels.
The AI advancements, particularly Analyze by AI Assist and the Conversation Breakdown Widget, address a critical need in the industry: translating vast amounts of social data into actionable insights. If executed well, these features could significantly enhance Sprout's value proposition, potentially leading to increased customer retention and acquisition.
The product updates align well with current market trends, particularly the shift towards social media as a primary customer service channel. With
The emphasis on AI-powered insights and automation addresses the growing demand for data-driven decision-making in marketing. This could appeal to enterprise clients looking to justify their social media investments with tangible ROI metrics. The integration with Salesforce Service Cloud also positions Sprout favorably in the enterprise market.
However, the competitive landscape in social media management software is intense. While these updates are impressive, Sprout will need to continuously innovate to maintain its market position. The upcoming LinkedIn integrations could be particularly impactful for B2B marketers, potentially opening up new revenue streams for Sprout in a less saturated market segment.
While specific financial figures aren't provided, these product innovations could positively impact Sprout Social's financial performance. The focus on AI and automation may lead to improved operational efficiency, potentially reducing costs associated with customer support and data analysis.
The expansion into emerging platforms like Threads and the strengthening of B2B capabilities through LinkedIn integrations could drive user growth and increase average revenue per user (ARPU). This diversification of offerings may also provide some insulation against platform-specific risks.
However, investors should note that heavy investment in AI and product development could pressure short-term margins. The key will be monitoring user adoption rates and retention metrics in upcoming quarterly reports to gauge the success of these innovations. If successful, these enhancements could strengthen Sprout's competitive moat and support long-term revenue growth, particularly in the enterprise segment where customer lifetime value tends to be higher.
New enhancements help marketers move at the speed of social to increase productivity, delight customers, and deliver maximum business impact
CHICAGO, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a series of updates and AI-powered innovations that further enhance Sprout’s intuitive platform and strengthen the company’s partnerships and integrations with Salesforce and major social media networks. Many of these updates will be featured in Breaking Ground, Sprout’s quarterly showcase of the company’s latest product innovations.
Customer service is paramount for brands as poor customer experiences can cost businesses worldwide trillions of dollars every year1. Exceptional customer care starts with meeting customers where they are, and recent research shows that is increasingly social media. In fact,
The latest enhancements to Social Customer Care by Sprout Social bring new capabilities and insights to marketers and care teams, helping them transform each customer interaction into a competitive advantage. Associated Messages, for example, give teams access to a full historical view of a case’s public and private messages so they can move accurately and efficiently, while AI-powered Message Intent Classification helps teams resolve the highest-priority messages first. Along with automated case management and upcoming AI capabilities within Salesforce Service Cloud, the updates will help take manual work off care teams’ plates so they can spend time focusing on what matters most: building lasting relationships with customers.
“Social is not just another marketing channel; it’s now the number one non-traditional channel for customer service,” said Erika Trautman, Chief Product Officer, Sprout Social. “Social engagement is the cornerstone of the business-to-consumer relationship and cascades through every aspect of a business. We understand this potential and are continuing to invest in product enhancements that enable teams to work smarter and faster so they can capitalize on every opportunity to delight customers and get the maximum return on their social investments.”
Emerging platforms like Threads, which now boasts over 130 million active users, provide vast opportunities for brands that have the right strategies and solutions in place. New updates to Sprout’s integration with Threads empowers brands to elevate their platform strategies by moderating and replying to Threads comments directly within Sprout’s platform, keeping them on the cutting edge of social and helping them engage their customers no matter where they are.
In addition to new capabilities and integrations that help marketers work smarter and faster, Sprout’s latest and upcoming product updates include several AI advancements that empower teams to showcase the impact of their work and accelerate data-driven decisions. Some noteworthy examples include:
- Analyze by AI Assist: Offers executive summary insights for reporting widgets, reducing the time it takes to understand the performance of certain widgets while offering curated analysis with AI.
- Conversation Breakdown Widget: Combines new data lenses like sentiment to give a powerful view of active conversations, making it easier to identify trends and insights faster.
- Comment Sentiment in Reports: Helps marketers understand how audiences respond to certain content through new positive/negative/neutral comment counts. Gaining insight into the ‘why’ behind performance can help inform future strategy and track how certain campaigns or launches performed.
“Analyze by AI Assist has been a game changer for how I approach content and campaign analysis,” said Erika Bufford, Social Listening and Reporting Assistant, Tesco. “What could previously take me hours of manual effort— such as identifying trends, measuring performance, and generating insights—can now be done in minutes. I couldn’t be happier with the difference it’s made!”
Looking ahead, Sprout will launch LinkedIn integrations that allow brands to directly access LinkedIn DMs through Sprout’s platform and discover new listening data insights. These innovations will help solve critical engagement and reporting challenges facing B2B marketers on the top professional social network.
Learn more about the latest advancements featured in Sprout’s Breaking Ground program here.
1 Source: Qualtrics XM Institute Research from February 2024
2 Source: Sprout Social Q1 2024 Consumer Pulse Survey
About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
Forward-Looking Statements
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Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Layla Revis
Email: pr@sproutsocial.com
Phone: (866) 878-3231
Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166
FAQ
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