Sprout Social Empowers Brands to Unlock New Potential and Boost Competitiveness with Updates to its Suite of AI Solutions
Sprout Social (SPT) announced enhancements to its AI-powered social media management software, focusing on three key areas: social-first AI, operational scaling, and executive reporting. The updates include Generate Posts for AI-generated content based on top-performing posts, Generate Subtitles and Translations for accessibility, and Smart Categories for conversation analysis. New features like PII Masking and Stop Words help protect brand reputation and customer trust. The platform also improved its reporting capabilities with enhanced My Reports functionality, allowing for more detailed customer care analysis and customization options.
Sprout Social (SPT) ha annunciato miglioramenti al suo software di gestione dei social media basato sull'IA, concentrandosi su tre aree chiave: IA social-first, scalabilità operativa e reporting esecutivo. Gli aggiornamenti includono Genera Post per contenuti generati dall'IA basati sui post più performanti, Genera Sottotitoli e Traduzioni per l'accessibilità, e Categorie Intelligenti per l'analisi delle conversazioni. Nuove funzionalità come Mascheramento PII e Stop Words aiutano a proteggere la reputazione del marchio e la fiducia dei clienti. La piattaforma ha anche migliorato le proprie capacità di reporting con una funzionalità avanzata di My Reports, che consente un'analisi più dettagliata dell'assistenza clienti e opzioni di personalizzazione.
Sprout Social (SPT) anunció mejoras en su software de gestión de redes sociales impulsado por IA, centrándose en tres áreas clave: IA primero en redes sociales, escalabilidad operativa e informes ejecutivos. Las actualizaciones incluyen Generar Publicaciones para contenido generado por IA basado en las publicaciones de mejor rendimiento, Generar Subtítulos y Traducciones para accesibilidad, y Categorías Inteligentes para el análisis de conversaciones. Nuevas características como Enmascaramiento PII y Palabras de Parada ayudan a proteger la reputación de la marca y la confianza del cliente. La plataforma también mejoró sus capacidades de informes con una funcionalidad mejorada de Mis Informes, que permite un análisis más detallado de la atención al cliente y opciones de personalización.
Sprout Social (SPT)는 소셜 미디어 관리 소프트웨어의 AI 기반 개선 사항을 발표하며, 세 가지 주요 분야에 중점을 두었습니다: 소셜 우선 AI, 운영 확장 및 경영진 보고. 업데이트에는 게시물 생성 기능이 포함되어 있으며, 이는 최고의 성과를 내는 게시물을 기반으로 AI가 생성한 콘텐츠를 제공합니다, 자막 및 번역 생성은 접근성을 위하여, 스마트 카테고리는 대화 분석을 위한 것입니다. PII 마스킹 및 정지 단어와 같은 새로운 기능은 브랜드의 명성과 고객 신뢰를 보호하는 데 도움을 줍니다. 또한 플랫폼은 내 보고서 기능을 향상시켜 고객 관리 분석을 더욱 자세히 하고 개인화 옵션을 가능하게 했습니다.
Sprout Social (SPT) a annoncé des améliorations de son logiciel de gestion des réseaux sociaux propulsé par l'IA, en se concentrant sur trois domaines clés : IA orientée vers les réseaux sociaux, évolutivité opérationnelle et rapports exécutifs. Les mises à jour incluent Générer des Publications pour un contenu généré par l'IA basé sur les publications les plus performantes, Générer des Sous-titres et des Traductions pour l'accessibilité, et Catégories Intelligentes pour l'analyse des conversations. De nouvelles fonctionnalités telles que Masquage des PII et Mots Vides aident à protéger la réputation de la marque et la confiance des clients. La plateforme a également amélioré ses capacités de reporting avec une fonctionnalité Mes Rapports améliorée, permettant une analyse plus détaillée de l'assistance clientèle et des options de personnalisation.
Sprout Social (SPT) hat Verbesserungen an seiner KI-gestützten Software für das Management von sozialen Medien angekündigt, wobei der Fokus auf drei Schlüsselbereichen liegt: sozialen KI, operativer Skalierung und Exekutive-Berichtswesen. Die Updates umfassen Beiträge generieren für KI-generierte Inhalte, die auf den leistungsstärksten Beiträgen basieren, Untertitel und Übersetzungen generieren zur Verbesserung der Zugänglichkeit, und Intelligente Kategorien für die Analyse von Gesprächen. Neue Funktionen wie PII Maskierung und Stoppwörter helfen dabei, den Ruf der Marke und das Vertrauen der Kunden zu schützen. Die Plattform hat auch ihre Berichtsfunktionalitäten mit einer verbesserten Meine Berichte-Funktionalität erweitert, die eine detailliertere Analyse der Kundenbetreuung und Anpassungsoptionen bietet.
- Introduction of AI-powered content generation tools to improve operational efficiency
- Enhanced security features with PII Masking and Stop Words functionality
- Expanded reporting capabilities for better data analysis and presentation
- None.
Insights
The latest AI product updates from Sprout Social represent an incremental enhancement rather than a transformative leap. While features like AI-generated posts and automated translations address operational efficiency, they mirror capabilities already available in the market. The PII Masking and Smart Categories features show promise for enterprise clients, but the overall impact on revenue and market position appears modest.
The focus on executive reporting tools indicates a strategic push toward enterprise customers, where higher-value contracts exist. However, these improvements seem primarily aimed at retention rather than expansion. In the competitive social media management space, these updates help maintain parity but don't significantly differentiate Sprout from alternatives like Hootsuite or Buffer.
Latest innovations bolster Sprout’s portfolio of human-centered AI products, help social teams scale operations with ease and elevate executive reporting
CHICAGO, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will be featured in Breaking Ground, Sprout’s quarterly event that keeps customers up to date on the latest product updates and industry trends.
The most recent enhancements to Sprout Social’s suite of human-centered AI solutions seamlessly integrate into a marketer’s daily workflow, helping them elevate their strategies as they’re increasingly faced with the need to do more with less.
- Unlocking brand potential with social-first AI: New AI-powered updates help alleviate tedious, time-consuming work so marketers can focus on what’s most important: creative thinking and engaging customers. Generate Posts provides AI-generated post text options based on top-performing content that are written in a brand’s voice. In addition, Generate Subtitles and Generate Translations by AI Assist automate publishing tasks that are important for inclusivity and accessibility, while Smart Categories enable marketers to cut through the clutter and understand the key subjects driving conversations around their brand.
- Scaling social operations with ease: Sprout’s platform is built to meet the needs of the world’s largest brands, providing businesses with solutions to scale their processes while protecting brand reputation. New functionality like PII (personally identifiable information) Masking and Stop Words empowers brands to proactively build and maintain customer trust by setting triggers to hide PII from agents and enabling admins to define a list of words or phrases that will be automatically blocked.
- Elevating executive reports for maximum impact: Sprout continues to enhance its reporting capabilities to make it even easier for marketers to gain the insights and data they need to make informed decisions and convey the value of their work to leadership. The latest updates bring more data into My Reports from Sprout’s Smart Inbox so that marketers can provide in-depth reports on customer care while allowing users to further customize their reports with functionality-like image uploads.
"We’re committed to leading the AI transformation in social marketing by delivering AI solutions that drive the most value to our users, their organizations and their customers,” said Erika Trautman, Chief Product Officer at Sprout Social. “Our latest enhancements in AI empower marketers to scale their social operations while staying true to their brands and meeting the rising expectations of today’s consumers.”
Learn more about the latest innovations and stay up-to-date on future advancements to Sprout Social’s product here.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
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Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674
Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166
FAQ
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