Sprout Social Inc Stock Price, News & Analysis

Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has achieved significant recognition in G2's 2025 Summer Reports, securing 164 leader badges across all business segments and regions. The company ranked #1 in 33 individual G2 reports, including top positions in Enterprise Grid® Report for Social Media Suites and Social Customer Service.

Additionally, Sprout Social received eight TrustRadius 2025 Top Rated Awards across various categories including Social Media Customer Service, Marketing, Analytics, and Monitoring. These achievements follow recent product innovations and AI capabilities implementations across Sprout's platform, marking their 15-year milestone in the industry.

Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has implemented Coupa's AI-native total spend management platform to enhance its procurement processes and financial visibility. The partnership aims to streamline Sprout's spend management through integrated procurement and expense reimbursement solutions. Key benefits include seamless ERP integration eliminating manual data entry, improved spend visibility across all business lines, streamlined indirect procurement, enhanced AP processes, and optimized expense administration through a consolidated platform and mobile application. The collaboration represents a mutual partnership between two category leaders, with Sprout being both a Coupa platform user and Coupa being a Sprout Social customer.

New research from Sprout Social (SPT) reveals a significant shift in search behavior, particularly among Gen Z. The study found that 41% of Gen Z prefer social media platforms over traditional search engines (32%) when looking for information. Across all age groups, 37% turn to social first for product reviews, while 76% say social content influenced purchases in the last six months, rising to 90% for Gen Z. The survey of 2,200+ users across US, UK, and Australia shows social media's growing influence on commerce and lifestyle decisions. Facebook (81%), YouTube (71%), and Instagram (66%) remain the top platforms. Users report positive impacts from social media use, with 60% citing improved mental health, 47% better financial decision-making, and 53% enhanced social lives. The trend suggests social media is becoming the new frontier for business discovery and customer engagement.

Sprout Social (Nasdaq: SPT) announced significant enhancements to its Care by Sprout Social solution, introducing new features to help brands deliver proactive social media customer care. The updates include expanded bot channels for Instagram and WhatsApp, customizable workflows, enhanced compliance capabilities, and comprehensive reporting functionality.

A key highlight is the upcoming AI agent integration that will automate routine inquiries across multiple channels. The platform now offers secure forms, data masking, and a Cases API for connecting social care data with broader datasets. According to research, 73% of consumers would switch to competitors if brands don't respond on social media.

The company aims to transform social care from a reactive necessity into a strategic business driver, with features focused on automation, brand protection, and actionable insights. ScottsMiracle-Gro has already implemented these solutions to strengthen customer relationships and improve team operations.

Sprout Social (SPT) reported strong Q1 2025 financial results with revenue growing 13% to $109.3 million. The company's total RPO reached $360.2 million, up 24% year-over-year, while cRPO grew 21% to $255.8 million. Despite a GAAP operating loss of $11.2 million, non-GAAP operating income doubled to $12.5 million. The company expanded its enterprise presence, growing customers contributing over $50,000 in ARR by 22% to 1,766 customers. Notable new clients include Palo Alto, NASCAR, and Interscope Records. Looking ahead, Sprout Social projects Q2 2025 revenue between $110.4-111.2 million and full-year 2025 revenue of $448.9-453.9 million. The company recently enhanced its Influencer Marketing platform with AI capabilities and celebrated its 15th anniversary.

Sprout Social (Nasdaq: SPT) celebrates its 15th anniversary as a leading cloud-based social media management software provider. Since its IPO in 2019, the company has achieved a 32% compound annual growth rate, now serving approximately 30,000 customers across 100+ countries.

The company has significantly expanded its global presence with over 1,000 employees and offices in Chicago, Seattle, Dublin, and Krakow. In 2024 alone, Sprout Social released more than 200 new product capabilities, enhancing its platform with AI-driven customer care, employee advocacy, analytics, and influencer marketing solutions.

To commemorate this milestone, Sprout Social will ring the Nasdaq Closing Bell, followed by a panel discussion with executives and customers about the future of social media, including topics such as the rise of influencers and AI applications. The company's commitment to innovation has earned it the #1 position on G2's 2024 Best Software Award.

Sprout Social (Nasdaq: SPT) has unveiled a revamped influencer marketing platform with AI-powered innovations. The platform now features natural language discovery and enhanced data analysis capabilities, allowing marketers to identify creators through topic-led search.

Key updates include:

• AI-Powered Natural Language Creator Search for faster influencer discovery
• AI-Powered Brand Fit Score to assess creator-brand alignment
• AI-Powered Creator Suggestions in Lists for automated influencer sourcing
• Customizable Brand Safety Reporting to ensure creator alignment with brand values

The launch addresses the growing importance of influencer marketing, with nearly half of consumers making purchases based on influencer posts. The platform aims to help brands create more authentic partnerships and drive revenue through social media channels.

Sprout Social (Nasdaq: SPT), a cloud-based social media management software provider, has scheduled its Q1 2025 earnings release for May 8, 2025, after market close. The company will discuss financial results and business highlights for the quarter ending March 31, 2025, during a conference call and webcast at 4:00 p.m. Central Time (5:00 p.m. Eastern Time).

Interested parties can register for the conference call online and access the live webcast through Sprout Social's investor relations website. A replay of the webcast will be available for 12 months following the event.

Sprout Social (Nasdaq: SPT) reported Q4 2024 financial results with 14% revenue growth to $107.1 million. The company's current remaining performance obligations (cRPO) grew 26% year-over-year to $249.4 million.

Key metrics include a GAAP operating loss of ($13.7) million, improved from ($18.2) million in Q4 2023, and non-GAAP operating income of $11.4 million. Customer base expanded with 9,327 customers contributing over $10,000 in ARR (up 7%) and 1,718 customers contributing over $50,000 in ARR (up 23%).

For 2025, Sprout Social forecasts revenue between $448.1-453.1 million and non-GAAP operating income of $38.2-43.2 million. The company maintained strong cash position with $90.2 million in cash and equivalents.