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Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social

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Sprout Social (Nasdaq: SPT) has launched its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). The platform leverages AI-powered insights and advanced analytics to help marketers identify influencers, build partnerships, and optimize campaign ROI.

Key statistics highlight that nearly half of consumers make monthly purchases based on influencer posts, and 80% of marketers report stronger conversions from influencer content. The industry is projected to reach $199 billion by 2032, with businesses earning an average of $6.50 for every $1 spent on influencer marketing.

According to a 2025 Forrester Consulting study, customers using Sprout Social Influencer Marketing achieved 25% time savings in discovering and managing influencers. The company plans to roll out new AI-powered features throughout 2025 to further streamline influencer discovery, vetting, and partnership processes.

Sprout Social (Nasdaq: SPT) ha lanciato la sua piattaforma di marketing per influencer rebranding, Sprout Social Influencer Marketing (precedentemente Tagger Media). La piattaforma sfrutta approfondimenti basati su AI e analisi avanzate per aiutare i marketer a identificare influencer, costruire partnership e ottimizzare il ROI delle campagne.

Le statistiche chiave evidenziano che quasi la metà dei consumatori effettua acquisti mensili basati sui post degli influencer, e l'80% dei marketer riporta conversioni più forti dai contenuti degli influencer. Si prevede che il settore raggiunga 199 miliardi di dollari entro il 2032, con le aziende che guadagnano in media $6,50 per ogni $1 speso in marketing per influencer.

Secondo uno studio di Forrester Consulting del 2025, i clienti che utilizzano Sprout Social Influencer Marketing hanno ottenuto un risparmio di tempo del 25% nella scoperta e gestione degli influencer. L'azienda prevede di lanciare nuove funzionalità basate su AI nel corso del 2025 per semplificare ulteriormente i processi di scoperta, verifica e partnership con gli influencer.

Sprout Social (Nasdaq: SPT) ha lanzado su plataforma de marketing de influencers renovada, Sprout Social Influencer Marketing (anteriormente Tagger Media). La plataforma aprovecha conocimientos impulsados por IA y análisis avanzados para ayudar a los especialistas en marketing a identificar influencers, construir asociaciones y optimizar el ROI de las campañas.

Las estadísticas clave destacan que casi la mitad de los consumidores realizan compras mensuales basadas en publicaciones de influencers, y el 80% de los especialistas en marketing reportan conversiones más fuertes a partir del contenido de influencers. Se proyecta que la industria alcanzará 199 mil millones de dólares para 2032, con las empresas ganando un promedio de $6.50 por cada $1 gastado en marketing de influencers.

Según un estudio de Forrester Consulting de 2025, los clientes que utilizan Sprout Social Influencer Marketing lograron un ahorro de tiempo del 25% en la búsqueda y gestión de influencers. La empresa planea lanzar nuevas funciones impulsadas por IA a lo largo de 2025 para agilizar aún más los procesos de descubrimiento, verificación y asociación con influencers.

Sprout Social (Nasdaq: SPT)는 리브랜딩된 인플루언서 마케팅 플랫폼인 Sprout Social Influencer Marketing (이전의 Tagger Media)을 출시했습니다. 이 플랫폼은 AI 기반의 인사이트와 고급 분석을 활용하여 마케터들이 인플루언서를 식별하고, 파트너십을 구축하며, 캠페인 ROI를 최적화하는 데 도움을 줍니다.

주요 통계에 따르면 소비자의 거의 절반이 인플루언서 게시물을 기반으로 월별 구매를 하며, 80%의 마케터가 인플루언서 콘텐츠에서 더 강한 전환율을 보고하고 있습니다. 이 산업은 2032년까지 1990억 달러에 이를 것으로 예상되며, 기업은 인플루언서 마케팅에 지출한 $1당 평균 $6.50을 벌어들입니다.

2025년 포레스터 컨설팅의 연구에 따르면, Sprout Social Influencer Marketing을 사용하는 고객들은 인플루언서를 발견하고 관리하는 데 25%의 시간 절약을 달성했습니다. 이 회사는 2025년 동안 인플루언서 발견, 검증 및 파트너십 프로세스를 더욱 간소화하기 위해 새로운 AI 기반 기능을 출시할 계획입니다.

Sprout Social (Nasdaq: SPT) a lancé sa plateforme de marketing d'influence rebrandée, Sprout Social Influencer Marketing (anciennement Tagger Media). La plateforme exploite des insights alimentés par l'IA et des analyses avancées pour aider les marketers à identifier les influenceurs, établir des partenariats et optimiser le ROI des campagnes.

Les statistiques clés soulignent qu'environ la moitié des consommateurs effectuent des achats mensuels basés sur les publications d'influenceurs, et 80% des marketers rapportent des conversions plus fortes grâce au contenu des influenceurs. On prévoit que le secteur atteindra 199 milliards de dollars d'ici 2032, les entreprises gagnant en moyenne 6,50 $ pour chaque dollar dépensé en marketing d'influence.

Selon une étude de Forrester Consulting de 2025, les clients utilisant Sprout Social Influencer Marketing ont réalisé des économies de temps de 25% dans la découverte et la gestion des influenceurs. L'entreprise prévoit de déployer de nouvelles fonctionnalités alimentées par l'IA tout au long de 2025 pour rationaliser davantage les processus de découverte, de vérification et de partenariat avec les influenceurs.

Sprout Social (Nasdaq: SPT) hat seine neu gestaltete Influencer-Marketing-Plattform Sprout Social Influencer Marketing (ehemals Tagger Media) gestartet. Die Plattform nutzt KI-gestützte Erkenntnisse und fortschrittliche Analysen, um Vermarktern zu helfen, Influencer zu identifizieren, Partnerschaften aufzubauen und den ROI von Kampagnen zu optimieren.

Wichtige Statistiken zeigen, dass fast die Hälfte der Verbraucher monatliche Käufe basierend auf Influencer-Beiträgen tätigt, und 80% der Vermarkter berichten von stärkeren Konversionen durch Influencer-Inhalte. Es wird prognostiziert, dass die Branche bis 2032 199 Milliarden Dollar erreichen wird, wobei Unternehmen im Durchschnitt $6,50 für jeden $1 verdienen, der in Influencer-Marketing investiert wird.

Laut einer Forrester Consulting-Studie aus dem Jahr 2025 erzielten Kunden, die Sprout Social Influencer Marketing nutzen, 25% Zeitersparnis bei der Entdeckung und Verwaltung von Influencern. Das Unternehmen plant, im Laufe des Jahres 2025 neue KI-gestützte Funktionen einzuführen, um die Prozesse zur Entdeckung, Überprüfung und Partnerschaft mit Influencern weiter zu optimieren.

Positive
  • Industry projected to reach $199 billion by 2032
  • High ROI with $6.50 earned for every $1 spent on influencer marketing
  • Platform delivers 25% time savings in influencer management
  • 80% of marketers report stronger conversions from influencer content
Negative
  • None.

Insights

The rebranding of Tagger Media marks a pivotal strategic evolution for Sprout Social, extending beyond mere cosmetic changes. This integration represents a calculated move to capture a larger share of the $199 billion influencer marketing market while strengthening their enterprise SaaS offering.

The platform's reported 25% efficiency improvement in influencer management and 6.5x ROI are particularly noteworthy when examining the broader market dynamics. These metrics suggest strong potential for increased customer retention and expanded revenue streams through upselling opportunities to existing clients.

Several key strategic elements deserve attention:

  • The integration of AI-powered features throughout 2025 indicates a long-term commitment to technological advancement, potentially creating higher switching costs for clients
  • The platform's focus on workflow optimization addresses a critical pain point in enterprise marketing operations, particularly valuable for large-scale clients like Kroger
  • The timing of this release, coupled with the Breaking Ground quarterly event, suggests a sophisticated go-to-market strategy designed to maximize visibility and adoption

From a competitive standpoint, this consolidation of social media management and influencer marketing capabilities under one platform creates a more compelling value proposition for enterprise clients. The emphasis on AI-driven features positions Sprout Social advantageously against both traditional social media management platforms and standalone influencer marketing solutions.

The platform's ability to deliver measurable ROI and efficiency gains addresses key concerns in enterprise marketing spend justification, potentially accelerating adoption rates among larger organizations where marketing efficiency at scale is crucial.

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships

CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey. Sprout Social Influencer Marketing equips brands with the tools they need to capitalize on this massive opportunity with AI-powered insights and advanced analytics to help marketers identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. The platform and its AI-focused roadmap will be featured in Breaking Ground, Sprout’s premier quarterly event that delivers essential product updates and cutting-edge industry insights to keep customers ahead of the curve.

Sprout Social Influencer Marketing is designed to make discovering influencers and executing campaigns more efficient and intuitive. The platform provides actionable insights, makes it easier to identify and activate the right influencers, supports more effective workflows and centralizes campaign management. These features help brands scale their efforts and deliver what influencer marketing is best known for–driving unparalleled awareness and revenue.

“The growth of influencer marketing is undeniable, projected to be a $199 billion industry by 2032," said Scott Morris, CMO of Sprout Social. "Consumers increasingly trust influencers more than brands, pushing companies to prioritize authentic, relationship-driven campaigns. Sprout equips brands with the tools and data to identify the right influencers, drive customer growth, and build lasting trust. And the results are undeniable—businesses on average earn $6.50 for every $1 spent on influencer marketing, with top campaigns delivering even greater returns."

A 2025 Forrester Consulting Total Economic Impact™ study commissioned by Sprout found that customers leveraging Sprout Social Influencer Marketing realized, on average, time savings of 25% on discovering and managing influencers. According to Ryan Wenstrup-Moore, Social Media Manager at The Kroger Co., “Influencer marketing is a core way we reach and build meaningful relationships with our customers. Sprout Social Influencer Marketing has enabled our team to find creators who align to our values and ultimately create authentic and relatable content.”

Sprout Social will be rolling out new AI-powered features over the course of 2025 that will simplify key workflows, making it easier than ever for brands to discover, vet, and partner with the right influencers to drive increased ROI. Learn more about Sprout Social Influencer Marketing here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the success, performance, and effect on our business and customers of our product features, our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our plans and objectives for future operations, growth, initiatives or strategies. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and impacts of ongoing overseas conflicts, could adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166


FAQ

What is the ROI of Sprout Social's (SPT) influencer marketing platform?

According to the press release, businesses using Sprout Social's platform earn an average of $6.50 for every $1 spent on influencer marketing.

How much time can companies save using Sprout Social's (SPT) influencer platform?

According to a 2025 Forrester Consulting study, customers using Sprout Social Influencer Marketing achieved 25% time savings in discovering and managing influencers.

What is the projected market size for influencer marketing by 2032?

The influencer marketing industry is projected to reach $199 billion by 2032, according to the press release.

What percentage of marketers report stronger conversions with SPT's influencer content?

According to the press release, 8 in 10 marketers (80%) report that influencer content provides stronger conversions.

What new features is Sprout Social (SPT) planning for 2025?

Sprout Social will be rolling out new AI-powered features throughout 2025 to simplify workflows for influencer discovery, vetting, and partnership processes.

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