Sprout Social Customers Achieved 268% Return on Investment According to New Independent Study
Sprout Social (Nasdaq: SPT) released a Total Economic Impact™ study by Forrester Consulting revealing customers achieved a 268% return on investment with a net present value of $1.3 million over three years. The study highlights a payback period of less than six months and demonstrates significant efficiency gains for social media teams.
Key findings show that customers experienced an 80% reduction in social media reporting time and 60% time savings worth $1.1 million on core social media activities. The platform's capabilities led to a 25% time reduction in influencer management and generated $130,000 in additional revenue through employee advocacy programs.
Before implementing Sprout Social, teams spent 70% of their time on basic social media tasks. The platform's unified approach, AI features, and reporting tools enabled a 60% productivity increase, allowing teams to focus on strategic activities. One customer reported a 600% increase in engagement across social media channels year over year, demonstrating the platform's effectiveness in driving meaningful results.
Sprout Social (Nasdaq: SPT) ha pubblicato uno studio sul Total Economic Impact™ realizzato da Forrester Consulting, rivelando che i clienti hanno ottenuto un ritorno sull'investimento del 268% con un valore attuale netto di 1,3 milioni di dollari in tre anni. Lo studio evidenzia un periodo di ammortamento inferiore ai sei mesi e dimostra significativi guadagni in efficienza per i team dei social media.
I risultati chiave mostrano che i clienti hanno registrato una riduzione dell'80% nel tempo dedicato alla reportistica sui social media e un risparmio di tempo del 60% del valore di 1,1 milioni di dollari sulle attività principali dei social media. Le capacità della piattaforma hanno portato a una riduzione del 25% nel tempo dedicato alla gestione degli influencer e hanno generato 130.000 dollari in entrate aggiuntive attraverso programmi di advocacy dei dipendenti.
Prima di implementare Sprout Social, i team trascorrevano il 70% del loro tempo in compiti di base sui social media. L'approccio unificato della piattaforma, le funzionalità di intelligenza artificiale e gli strumenti di reporting hanno consentito un aumento della produttività del 60%, permettendo ai team di concentrarsi su attività strategiche. Un cliente ha riportato un aumento del 600% nel coinvolgimento attraverso i canali social anno dopo anno, dimostrando l'efficacia della piattaforma nel generare risultati significativi.
Sprout Social (Nasdaq: SPT) publicó un estudio sobre el Total Economic Impact™ realizado por Forrester Consulting, revelando que los clientes lograron un retorno de inversión del 268% con un valor presente neto de 1.3 millones de dólares en tres años. El estudio destaca un período de recuperación de menos de seis meses y demuestra ganancias significativas en eficiencia para los equipos de redes sociales.
Los hallazgos clave muestran que los clientes experimentaron una reducción del 80% en el tiempo de informes de redes sociales y ahorros de tiempo del 60% por un valor de 1.1 millones de dólares en actividades centrales de redes sociales. Las capacidades de la plataforma llevaron a una reducción del 25% en la gestión de influencers y generaron 130,000 dólares en ingresos adicionales a través de programas de defensa de empleados.
Antes de implementar Sprout Social, los equipos pasaban el 70% de su tiempo en tareas básicas de redes sociales. El enfoque unificado de la plataforma, sus características de inteligencia artificial y herramientas de informes permitieron un aumento de productividad del 60%, permitiendo a los equipos enfocarse en actividades estratégicas. Un cliente informó un aumento del 600% en el compromiso a través de los canales de redes sociales año tras año, demostrando la efectividad de la plataforma para generar resultados significativos.
Sprout Social (Nasdaq: SPT)는 Forrester Consulting이 실시한 총 경제적 영향™ 연구 결과를 발표했으며, 고객들이 3년 동안 130만 달러의 순 현재 가치를 가진 268%의 투자 수익률을 달성했다고 밝혔습니다. 이 연구는 6개월 미만의 회수 기간을 강조하며, 소셜 미디어 팀의 효율성 향상을 보여줍니다.
주요 발견 사항은 고객들이 소셜 미디어 보고 시간에서 80% 감소를 경험했으며, 핵심 소셜 미디어 활동에서 110만 달러의 가치가 있는 60%의 시간 절약을 기록했다는 것입니다. 플랫폼의 기능은 인플루언서 관리에서 25%의 시간 단축을 가져왔으며, 직원 옹호 프로그램을 통해 추가로 13만 달러의 수익을 창출했습니다.
Sprout Social을 도입하기 전, 팀은 기본 소셜 미디어 작업에 70%의 시간을 소요했습니다. 플랫폼의 통합 접근 방식, AI 기능 및 보고 도구는 60%의 생산성 증가를 가능하게 하여 팀이 전략적 활동에 집중할 수 있도록 했습니다. 한 고객은 소셜 미디어 채널에서 연간 600%의 참여 증가를 보고하여 플랫폼의 효과를 입증했습니다.
Sprout Social (Nasdaq: SPT) a publié une étude sur l'Impact Économique Total™ réalisée par Forrester Consulting, révélant que les clients ont obtenu un retour sur investissement de 268% avec une valeur actuelle nette de 1,3 million de dollars sur trois ans. L'étude met en évidence une période de remboursement de moins de six mois et démontre des gains d'efficacité significatifs pour les équipes de médias sociaux.
Les résultats clés montrent que les clients ont connu une réduction de 80% du temps de reporting sur les médias sociaux et des économies de temps de 60% d'une valeur de 1,1 million de dollars sur les activités principales des médias sociaux. Les capacités de la plateforme ont conduit à une réduction de 25% du temps consacré à la gestion des influenceurs et ont généré 130 000 dollars de revenus supplémentaires grâce à des programmes de plaidoyer des employés.
Avant de mettre en œuvre Sprout Social, les équipes passaient 70% de leur temps sur des tâches de base liées aux médias sociaux. L'approche unifiée de la plateforme, ses fonctionnalités d'IA et ses outils de reporting ont permis une augmentation de la productivité de 60%, permettant aux équipes de se concentrer sur des activités stratégiques. Un client a signalé une augmentation de 600% de l'engagement sur les canaux de médias sociaux d'une année sur l'autre, démontrant l'efficacité de la plateforme pour générer des résultats significatifs.
Sprout Social (Nasdaq: SPT) veröffentlichte eine Studie über den Total Economic Impact™, die von Forrester Consulting durchgeführt wurde. Diese zeigt, dass Kunden eine Rendite von 268% mit einem Nettobarwert von 1,3 Millionen Dollar über drei Jahre erzielt haben. Die Studie hebt eine Amortisationszeit von weniger als sechs Monaten hervor und demonstriert signifikante Effizienzgewinne für Social-Media-Teams.
Wichtige Ergebnisse zeigen, dass Kunden eine Reduzierung von 80% bei der Berichterstattung in sozialen Medien und 60% Zeitersparnis im Wert von 1,1 Millionen Dollar bei zentralen Social-Media-Aktivitäten erfahren haben. Die Fähigkeiten der Plattform führten zu einer Zeitersparnis von 25% im Influencer-Management und generierten 130.000 Dollar an zusätzlichen Einnahmen durch Mitarbeiter-Advocacy-Programme.
Vor der Implementierung von Sprout Social verbrachten Teams 70% ihrer Zeit mit grundlegenden Aufgaben in sozialen Medien. Der einheitliche Ansatz der Plattform, die KI-Funktionen und die Reporting-Tools ermöglichten einen Produktivitätsanstieg von 60%, was es den Teams ermöglichte, sich auf strategische Aktivitäten zu konzentrieren. Ein Kunde berichtete von einem 600% Anstieg des Engagements in den sozialen Medien von Jahr zu Jahr, was die Wirksamkeit der Plattform zur Generierung bedeutungsvoller Ergebnisse zeigt.
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The Total Economic Impact of Sprout Social reveals customers drove more profitable, data-driven and streamlined social campaigns
CHICAGO, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the release of a Total Economic Impact™ study conducted by Forrester Consulting. The 2025 study reveals that Sprout Social enabled customers to achieve a return on investment (ROI) of
The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that prior to Sprout Social, interviewed customers’ social teams spent
Sprout customers saw time savings and significant ROI across owned channels, influencer campaigns and employee advocacy programs.
“Social is now one of the greatest and most important touchpoints an organization has with their customers,” said Scott Morris, CMO of Sprout Social. “Without an intuitive tool, managing campaigns across social–whether on owned channels or through an influencer program–isn’t possible. We’ve built a platform that helps brands make the most of their social investments to develop competitive, scalable strategies that unlock the full potential of social. This study reinforces the value we bring to customers while also underscoring the considerable value and ROI of social.”
Customers reported that Sprout’s unified platform, AI-powered features and reporting capabilities enabled them to refocus their time on more important tasks and develop content and campaigns that better resonated with their audience and generated ROI. The Forrester study also found that a composite organization of interviewed Sprout Social customers realized the following benefits over three years:
- Reduction of
80% in employee time spent on social media reporting. - Time savings of
60% , worth$1.1 million , on scheduling and publishing posts, social listening, replying on social media channels, and planning campaigns. - Time savings of
25% on discovering and managing influencers when leveraging Sprout Social Influencer Marketing - Increased organic traffic and
$130,000 in additional revenue by leveraging Employee Advocacy by Sprout Social.
These findings reflect the benefits that brands have seen by utilizing Sprout’s platform. In the study, customers said:
“Sprout Social gives us time to strategize around our content and make it high-quality so that people respond to it. Sprout was able to take the stuff that we were spending a ton of time on so that we can sit down and figure out what’s working and really lean into it.”
“I would have to at least triple the size of my team if I didn’t have Sprout.”
“We’ve had a significant increase in engagement since using Sprout. Even just this past quarter, year over year, we’ve seen a
For more information on the Total Economic Impact™ study of Sprout Social please visit https://sproutsocial.com/insights/data/forrester-tei-study/, and learn more about Sprout Social at sproutsocial.com.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674
Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166
FAQ
What ROI did Sprout Social (SPT) customers achieve according to the 2025 Forrester study?
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