Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Overview
Sprout Social Inc (SPT) is a cloud software company that revolutionizes the way brands manage, analyze, and engage with their social audiences. The company’s platform integrates social messaging, data, and workflows into a centralized and secure system that acts as a single source of record for social media activity. With industry-specific features and advanced analytics, Sprout Social empowers companies to make strategic decisions, drive smarter engagement, and optimize their digital presence.
Core Business and Technology
The platform is designed to scale horizontally across large organizations, making it a vital tool for enterprise social media management. Its comprehensive suite includes publishing tools, customer care modules, influencer marketing functionalities, and AI-powered business intelligence. By harnessing the latest advances in artificial intelligence and automation, Sprout Social provides actionable insights that enable marketers to create tailored content, analyze performance trends, and optimize engagement strategies on a variety of social networks.
Unified System of Record
At its core, Sprout Social’s platform acts as a unified system of record, consolidating diverse social data into one powerful interface. This approach allows for seamless integration across various customer touchpoints and provides a holistic view of social interactions. As a result, brands can track conversations, manage multiple accounts, and respond swiftly to customer needs with a focus on improving both customer experience and operational efficiency.
Revenue Model and Market Position
The firm primarily generates revenue through software subscriptions which are structured to cater to a broad spectrum of business sizes—from mid-sized companies seeking to expand their digital reach to large enterprises requiring sophisticated social media management solutions. This recurring revenue model underscores the company's commitment to providing consistent value through regular updates, robust customer support, and ongoing innovation.
Industry Significance and Competitive Differentiation
Sprout Social stands out in the competitive landscape due to its comprehensive, cloud-based approach that encompasses social media publishing, engagement, and deep analytic insights. Unlike competitors who may focus on fragmented solutions, Sprout Social’s integrated platform is designed to streamline operations, enhance data security, and foster deeper customer relationships. The company’s emphasis on user-friendly design, strategic integrations, and advanced AI further bolsters its value proposition in the social media management space.
Operational Excellence and AI Integration
With an industry-first mindset towards AI and automation, Sprout Social seamlessly integrates human-centered AI features within its platform. These innovations include automated content generation assistance, data analysis tools that identify key performance trends, and intelligent prioritization of customer inquiries. This not only saves valuable time for marketing professionals but also enhances the accuracy and impact of their digital strategies.
Customer-Centric Approach
Sprout Social is designed with the end-user in mind. Its platform is built for ease of use and is continuously refined based on customer feedback, enabling brands to transform raw social data into insights that drive business growth. Whether it is crafting engaging posts, monitoring social interactions, or delivering responsive customer care, the software provides the tools necessary for a holistic approach to digital communication and social media strategy.
Conclusion
In summary, Sprout Social Inc is a pivotal player in social media management and analytics, offering a robust, scalable platform that unifies various social media functionalities into one secure, action-oriented solution. The company’s innovative use of AI and commitment to enhancing social customer engagement positions it as a critical enabler for brands looking to leverage social data for smarter, faster, and more effective business outcomes.
Sprout Social (SPT) has been awarded the 2025 TrustRadius Buyer's Choice Award for its cloud-based social media management software. The recognition is based on verified customer reviews from January to September 2024, evaluating products across capabilities, value for price, and customer relationship.
Customers praised Sprout's comprehensive reporting features, highlighting their ability to demonstrate social media impact to C-suite leaders, compare year-over-year performance, and make data-driven decisions. Chief Product Officer Erika Trautman emphasized the company's dedication to providing exceptional social media management solutions.
TrustRadius SVP Allyson Havener acknowledged Sprout's success in empowering businesses to build authentic, data-driven connections with their audiences through their user-friendly platform.
Sprout Social reported Q3 2024 financial results with revenue of $102.6 million, up 20% year-over-year. The company achieved non-GAAP operating income of $7.5 million, improving from a loss of $0.6 million in Q3 2023. Total RPO reached $311.5 million, up 36% year-over-year, while cRPO grew 31% to $220.7 million. Customer growth remained strong with 9,119 customers contributing over $10,000 in ARR (up 12%) and 1,610 customers contributing over $50,000 in ARR (up 29%). For Q4 2024, Sprout Social expects revenue between $106.3-107.1 million and non-GAAP operating income of $8.7-9.5 million.
Sprout Social (Nasdaq: SPT), a leading provider of cloud-based social media management software, has announced it will report its financial results for the third quarter ending September 30, 2024 after market close on Thursday, November 7, 2024. The company will discuss these results and business highlights during a conference call and webcast scheduled for 4:00 p.m. Central Time (5:00 p.m. Eastern Time) on the same day.
Interested parties can register for the conference call at https://registrations.events/direct/Q4I1913184. The live webcast will be accessible from Sprout Social's investor relations website at http://investors.sproutsocial.com. A webcast replay will be available at the same URL for 12 months following the event.
Sprout Social (Nasdaq: SPT) has been recognized as a leader in G2's 2024 Fall Reports, earning 173 leader badges across all business segments and regions. The company maintained its #1 position in several key categories, including Social Customer Service and Social Media Analytics. This recognition follows Sprout Social being named G2's #1 Best Software Product for 2024.
The company's global leadership is further solidified by its recognition in the Enterprise Asia Regional Grid® Report for Social Media Suites. Recent developments include integration with Salesforce's Agentforce, new product advancements, and a partnership with Carahsoft as a NASPO-approved vendor. Customer feedback highlights Sprout Social's ease of use, AI capabilities, and comprehensive analytics tools.
Sprout Social (Nasdaq: SPT), a provider of cloud-based social media management software, has announced that its solutions have been added to the National Association of State Procurement Officials (NASPO) ValuePoint Cloud Solutions Contract held by Carahsoft Technology Corp. This addition enables Carahsoft and its reseller partners to provide Sprout Social's products to participating state and local government agencies.
The NASPO ValuePoint Cloud Solutions Contract is a cooperative purchasing program that facilitates public procurement solicitations and agreements using a lead-state model. It offers public entities outstanding pricing and competitively sourced contracts. Sprout Social's inclusion in NASPO's offerings expands the range of digital communication solutions available to State and Local agencies, allowing them to purchase the platform alongside other approved technologies from a single contract.
Sprout Social has launched a new integration with Salesforce's Agentforce assistant for Service Cloud, enabling customers to gather social media insights and enhance customer experiences. The integration provides a 360-degree customer view, allowing businesses to resolve cases faster and become more proactive in customer service.
Key features of the integration include:
- Incorporation of social data into Agentforce assistant
- Expanded capabilities across major social networks and review sites
- AI-driven guidance for service representatives
Sprout Social will showcase this integration at Dreamforce 2024, where they will also participate in sessions on leveraging AI, social data, and Salesforce for customer care and brand growth.
Sprout Social, a leading provider of social media management software, has announced new AI-powered innovations and updates to enhance its platform. The company is focusing on improving social customer care, recognizing that 80% of consumers now use social media for customer support more than a year ago. Key updates include:
1. Associated Messages: Provides a full historical view of case-related messages.
2. AI-powered Message Intent Classification: Helps prioritize high-priority messages.
3. Threads integration: Allows moderation and replies directly within Sprout's platform.
4. Analyze by AI Assist: Offers executive summary insights for reporting widgets.
5. Conversation Breakdown Widget: Combines data lenses like sentiment for trend analysis.
6. Comment Sentiment in Reports: Tracks audience response to content.
Sprout Social is also planning to launch LinkedIn integrations for improved B2B marketing capabilities.
Sprout Social (Nasdaq: SPT) has appointed Mike Wolff as Chief Revenue Officer, effective September 2, 2024. Wolff will oversee Sprout's global Sales, Success, and Partnerships organization, focusing on continued global growth and expansion of the company's innovative offerings. With over 20 years of experience, Wolff previously served as Chief Revenue Officer at Salesforce.org and led Salesforce's Global ISV team. During his 22-year career at Salesforce, he played a key role in scaling the company from less than $50M to $34.9B in annual revenue.
Wolff expressed enthusiasm for helping businesses leverage social media for smarter, faster business impact. Ryan Barretto, President and incoming CEO of Sprout Social, highlighted Wolff's exceptional track record and ability to build high-performing teams as assets for driving growth and efficiency goals while investing in impactful technology partnerships.
Sprout Social (Nasdaq: SPT) reported strong Q2 2024 financial results, surpassing guidance. Key highlights include:
- Revenue of $99.4 million, up 25% year-over-year
- Non-GAAP operating income of $5.3 million
- Non-GAAP net income per share of $0.09
- Total RPO of $295.1 million, up 43% year-over-year
- Customers contributing over $50,000 in ARR grew 38% to 1,545
The company reiterated its 2024 guidance, projecting total revenue between $405.0-$406.0 million and non-GAAP operating income of $28.0-$29.0 million. Sprout Social continues to strengthen its competitive position and product leadership in the social media management software market.
Sprout Social, a leading provider of cloud-based social media management software, has achieved significant recognition in G2's 2024 Summer Reports. The company earned leadership in 211 categories, including small business, mid-market, and enterprise segments across regions such as EMEA, APAC, and the Middle East.
Sprout Social was named G2's #1 Best Software Product for 2024, ranking #1 in 88 reports including Social Customer Service and Social Media Analytics. The company attributes its success to customer reviews and continuous innovations in AI, integrations, and new partnerships.
The company’s recent advancements include AI features, enhanced reporting, network integrations, and a new partnership with Snapchat. These enhancements are part of their strategy to support customers’ significant challenges and drive business impact.
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