Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape
Sprout Social (Nasdaq: SPT) has been named a Leader in the 2024-25 IDC MarketScape report on Worldwide Social Marketing Platform for Large Enterprises. The report highlights Sprout's comprehensive platform features, including intuitive workflows, AI-powered capabilities, and strong integrations with business software like Salesforce and Zendesk. The recognition emphasizes Sprout's robust security features and compliance certifications, which are important for enterprise-scale social operations.
The company recently launched new AI-powered features and reporting capabilities, with its 2025 roadmap focusing on helping enterprises increase social media ROI and adapt to rising consumer expectations in a social-first business environment.
Sprout Social (Nasdaq: SPT) è stata nominata Leader nel rapporto IDC MarketScape 2024-25 sulle piattaforme di marketing sociale nel mondo per grandi imprese. Il rapporto evidenzia le caratteristiche complete della piattaforma di Sprout, tra cui flussi di lavoro intuitivi, capacità basate su AI, e forti integrazioni con software aziendali come Salesforce e Zendesk. Il riconoscimento sottolinea le robuste funzionalità di sicurezza di Sprout e le certificazioni di conformità, entrambe importanti per le operazioni sociali su scala aziendale.
L'azienda ha recentemente lanciato nuove funzionalità potenziate dall'AI e capacità di reporting, con la roadmap per il 2025 incentrata sull'aiutare le imprese ad aumentare il ROI dei social media e adattarsi alle crescenti aspettative dei consumatori in un ambiente lavorativo orientato al sociale.
Sprout Social (Nasdaq: SPT) ha sido nombrada Líder en el informe IDC MarketScape 2024-25 sobre plataformas de marketing en redes sociales para grandes empresas. El informe destaca las características integrales de la plataforma de Sprout, incluyendo flujos de trabajo intuitivos, capacidades impulsadas por IA y sólidas integraciones con software empresarial como Salesforce y Zendesk. El reconocimiento enfatiza las robustas características de seguridad de Sprout y las certificaciones de cumplimiento, que son importantes para las operaciones sociales a gran escala.
La compañía lanzó recientemente nuevas características impulsadas por IA y capacidades de reportes, con su hoja de ruta 2025 enfocada en ayudar a las empresas a aumentar el ROI en redes sociales y adaptarse a las crecientes expectativas de los consumidores en un entorno empresarial centrado en lo social.
Sprout Social (Nasdaq: SPT)는 2024-25 IDC MarketScape 보고서에서 대규모 기업을 위한 전 세계 소셜 마케팅 플랫폼의 리더로 선정되었습니다. 이 보고서는 직관적인 워크플로, AI 기반 기능, Salesforce 및 Zendesk와 같은 비즈니스 소프트웨어와의 강력한 통합을 포함하여 Sprout의 종합적인 플랫폼 기능을 강조하고 있습니다. 이 인정은 대규모 소셜 운영에 중요한 Sprout의 강력한 보안 기능과 준수 인증을 강조합니다.
회사는 최근 AI 기반의 새로운 기능과 보고 기능을 출시했으며, 2025 로드맵은 기업들이 소셜 미디어 ROI를 증가시키고 소셜 우선 비즈니스 환경에서 증가하는 소비자 기대에 적응하는 데 도움을 주는 데 중점을 두고 있습니다.
Sprout Social (Nasdaq: SPT) a été nommé Leader dans le rapport IDC MarketScape 2024-25 sur les plateformes de marketing social pour les grandes entreprises. Le rapport met en avant les caractéristiques complètes de la plateforme de Sprout, y compris des flux de travail intuitifs, des capacités alimentées par l'IA et de fortes intégrations avec des logiciels d'entreprise comme Salesforce et Zendesk. Cette reconnaissance souligne les fonctionnalités de sécurité robustes de Sprout et les certifications de conformité, qui sont essentielles pour les opérations sociales à grande échelle.
L'entreprise a récemment lancé de nouvelles fonctionnalités alimentées par l'IA et des capacités de reporting, avec une feuille de route pour 2025 axée sur l'aide aux entreprises pour augmenter le retour sur investissement dans les réseaux sociaux et s'adapter aux attentes croissantes des consommateurs dans un environnement commercial centré sur le social.
Sprout Social (Nasdaq: SPT) wurde im IDC MarketScape-Bericht 2024-25 als Marktführer im Bereich Social Marketing Plattformen für große Unternehmen benannt. Der Bericht hebt die umfassenden Funktionen der Sprout-Plattform hervor, darunter intuitive Arbeitsabläufe, KI-gestützte Funktionen und starke Integrationen mit Geschäftsanwendungen wie Salesforce und Zendesk. Die Auszeichnung betont Sprouts robuste Sicherheitsmerkmale und Compliance-Zertifikate, die für soziale Operationen auf Unternehmensebene entscheidend sind.
Das Unternehmen hat kürzlich neue KI-gesteuerte Funktionen und Reporting-Möglichkeiten eingeführt, wobei sich der Fahrplan für 2025 darauf konzentriert, Unternehmen dabei zu helfen, die Rendite für soziale Medien zu steigern und sich an die steigenden Erwartungen der Verbraucher in einem sozialen Geschäftsumfeld anzupassen.
- Recognition as Leader in IDC MarketScape 2024-25 report for social marketing platforms
- Strong enterprise-grade security features and compliance certifications
- Successful integration with major business platforms (Salesforce, Zendesk)
- Recent expansion of AI-powered features and reporting capabilities
- None.
The 2024-25 IDC MarketScape report recognizes Sprout for its comprehensive social suite, dedicated customer support and robust security features
CHICAGO, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises. The report recognizes Sprout for its innovative platform that helps enterprise organizations scale their strategies and drive more business impact with social.
Sprout Social helps organizations amplify their brands, engage more efficiently with customers and deliver more ROI from their social efforts. The independent report highlights Sprout’s intuitive workflows, AI-powered features and strong integrations with popular business software like Salesforce and Zendesk. The IDC report also emphasizes Sprout’s robust security features and compliance certifications, which provide critical support to enterprise companies scaling their social operations.
“Our team works incredibly hard to deliver powerful products and results for our customers, and we are proud to be recognized by IDC as a leader in our industry,” said Erika Trautman, Chief Product Officer at Sprout Social. “We strive to provide the world’s largest and most innovative brands with an intuitive platform that solves their complex workflows and provides comprehensive functionality. We will continue to be a partner to our customers and deliver exceptional products with a pulse on what’s next.”
Sprout continues to add to its social suite with quarterly product events and industry-leading integrations. Most recently, the company announced a series of new AI-powered features and reporting capabilities. Sprout’s 2025 roadmap is focused on helping enterprise organizations increase the return of investment (ROI) of social and meet the rising expectations of consumers, which require brands to operate from a social-first perspective to succeed.
To learn more about Sprout Social and its industry-leading social media management solution, please visit sproutsocial.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674
Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166
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