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Skechers U.S.A., Inc. (symbol: SKX) is a global leader in the high-performance and lifestyle footwear industry, boasting a two-billion-dollar market presence. The company designs, develops, and markets over 3,000 styles catering to men, women, and children. Skechers' achievements are deeply rooted in its dedicated employees, high-quality and diverse product offerings, and extensive domestic and international distribution channels. The company's success is further amplified by its targeted multi-channel marketing strategies.
Skechers operates through two main footwear categories:
- Lifestyle Division: This includes popular lines like Skechers Memory Foam and BOBS from Skechers, a charity initiative.
- Skechers Performance: Featuring the well-known Skechers GOrun and Skechers GOwalk footwear, designed for athletic and casual wear.
In addition to footwear, Skechers has expanded its brand through licensing agreements to offer a wide range of products, including apparel, bags, eyewear, and more. The company's products are available through various sales channels such as department and specialty stores, athletic and independent retailers, boutiques, and internet retailers.
Endorsements from celebrities like Ringo Starr, Demi Lovato, Kelly Brook, Brooke Burke-Charvet, Joe Montana, Joe Namath, and Pete Rose bolster the brand's appeal and visibility in the market.
Skechers' operations are divided into two segments: Wholesale and Direct-to-Consumer, with the Wholesale segment generating the maximum revenue. This strategic segmentation allows the company to efficiently manage its vast array of products and distribution channels.
With continuous innovation and expansion, Skechers remains a significant player in the global footwear market, known for its commitment to quality and customer satisfaction.
Skechers has signed football legend Ruud Gullit as its first ambassador for Benelux. The former Netherlands National Team captain will feature in multi-platform marketing campaigns for Skechers' footwear and apparel collections, starting with Skechers Hands Free Slip-ins®.
Gullit, a two-time World Soccer Player of the Year, expressed his enthusiasm for Skechers' versatile range, comfort, and style. He emphasized the brand's alignment with his values as a former professional footballer and its suitability for various occasions.
Maurice van Berkel, Country Manager of Skechers USA Benelux B.V., highlighted Gullit's charisma and instant connection with fans across the region. This partnership aims to enhance Skechers' brand growth in Benelux, joining other football stars in Skechers' European marketing efforts.
Skechers (NYSE: SKX) has signed comedian and TV personality Howie Mandel as its newest brand ambassador. The partnership originated from a humorous incident where Mandel was caught trying to get a discount on Skechers Hands Free Slip-ins® by falsely claiming to be a Skechers ambassador. This led to an official invitation to join Team Skechers and appear in a marketing campaign.
Mandel, known for hosting America's Got Talent, praised the comfort and convenience of Skechers Hands Free Slip-ins, particularly noting how they accommodate his OCD by eliminating the need to touch the shoes. Skechers CEO Robert Greenberg and President Michael Greenberg expressed excitement about the partnership, highlighting Mandel's popularity and ability to connect with millions of fans.
Skechers (NYSE:SKX) has launched a new footwear collection in collaboration with John Deere, targeting agricultural professionals, construction workers, outdoor enthusiasts, and children. The Skechers x John Deere collection combines John Deere's heritage with Skechers' innovative comfort technologies, including Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit®, and composite toe protection.
The collection features all-terrain sneakers with Goodyear® Performance Outsoles, waterproof materials, and protective features like nano carbon safety and PORON® XRD metatarsal protection. The children's line includes tractor-inspired designs with S-Lights® and machine washable technology. The new collection is now available at Skechers retail stores, www.skechers.com, and select retailers worldwide.
Skechers has expanded its roster of athletes by signing Los Angeles Sparks forward Rickea Jackson to Team Skechers. Jackson, the WNBA's first-round draft pick, joined after experiencing the brand's signature Comfort That Performs in Skechers Basketball shoes. She expressed enthusiasm about being the first WNBA player to partner with Skechers, praising the comfort and design of their footwear.
Skechers President Michael Greenberg highlighted Jackson's addition to their focused roster of professional basketball athletes, which includes NBA stars like Joel Embiid and Julius Randle. The company introduced the SKX NEXUS™, a low-top court shoe designed for speed, stability, and support, featuring Skechers Move Foam™ and Goodyear® rubber for enhanced traction. Skechers Basketball footwear will be available globally by August 2024.
Skechers (NYSE:SKX) reported record second quarter sales of $2.16 billion, a 7.2% increase year-over-year. Direct-to-Consumer sales grew 9.2% and Wholesale sales grew 5.5%. The company achieved diluted earnings per share of $0.91. Skechers saw growth across all regions: 7% in the Americas, 14% in EMEA, and 2% in Asia Pacific. The company's gross margin improved to 54.9%, up 220 basis points. However, operating margin decreased to 9.6% from 10.8% in the previous year. Skechers' Board authorized a new $1 billion share repurchase program. The company raised its full-year outlook for sales and earnings, now expecting fiscal year 2024 sales between $8.875 and $8.975 billion and diluted EPS between $4.08 and $4.18.
Skechers (NYSE:SKX) has partnered with American beach volleyball pros Andy Benesh and Miles Partain for their debut in Paris. The athletes will compete in Skechers-branded apparel and headwear, including hats, tank tops, and shorts made with innovative performance materials. This marks Skechers' first major involvement in beach volleyball through apparel sponsorship.
The partnership aligns with Skechers' beach-centric roots, as their headquarters is near the Manhattan Beach Open. Benesh and Partain, both accomplished players with notable achievements, expressed enthusiasm for the collaboration, citing Skechers' understanding of beach lifestyle and comfort as key factors. Skechers President Michael Greenberg highlighted the company's commitment to delivering high-performance apparel for elite athletes across various sports.
Skechers has expanded its soccer boot range, bringing Harry Kane's signature boots to the US market. Known for their performance and comfort, these boots are worn by elite players such as Kane and other Premier League stars. The new Skechers Evolution pack includes the lightweight Razor boots and customizable SKX_01 boots, available in both low and high-top versions.
In addition to Elite styles, Skechers plans to introduce entry-level and youth boots to cater to all levels of play. With a growing roster of professional athletes and an expanding global reach, Skechers aims to revolutionize the soccer footwear market.
Boots will be available at Skechers websites, retail stores, and specialty football retailers worldwide.
Skechers has signed West Ham United and Ghana National Team winger Mohammed Kudus to promote its Skechers Football boots. Kudus, nicknamed 'Star Boy,' will be featured in marketing campaigns for Skechers' new Evolution Pack of football boots. The Evolution Pack marks a year since Skechers Football entered the market and aims to expand globally. Kudus has been testing the Skechers Razor boots, known for their agility and comfort. Skechers' roster also includes Harry Kane, who competes in UEFA Euro 2024, among other elite players. Kudus, 23, has a professional debut with Danish club Nordsjælland and has played for Ajax and West Ham United, scoring 17 goals for Ajax and 11 goals for Ghana in international matches. The Evolution Pack includes three Elite styles of boots in various colorways and will expand to include Academy, Youth, and Kids styles.
Skechers (NYSE: SKX), a global footwear leader, will announce its second quarter 2024 financial results on Thursday, July 25, 2024, after market close. The results will be reviewed by COO David Weinberg and CFO John Vandemore during a conference call at 4:30 p.m. ET / 1:30 p.m. PT, accessible via the Investor Relations section of the company's website. A replay of the call will be available online for one year. Skechers, known for its diverse range of lifestyle and performance footwear, apparel, and accessories, operates in 180 countries through various retail channels including approximately 5,200 Skechers stores. The company is a Fortune 500 entity with a significant global footprint managed through subsidiaries, joint ventures, and distributors.
Skechers announced that John Vandemore, CFO, will speak at the Evercore ISI Consumer and Retail Conference on June 11, 2024, at 11:00 a.m. PT / 2:00 p.m. ET. The fireside chat will be accessible live and in replay for 90 days on Skechers' investor website. Skechers, a global leader in footwear and apparel, operates in 180 countries and has around 5,200 retail stores worldwide.
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