Skechers Concept Store Opens on Milan’s Corso Buenos Aires
The Company brings its signature comfort technologies to one of Europe’s longest and most renowned shopping streets

Skechers has expanded its retail presence in
“As The Comfort Technology Company, Skechers has been a strategic retail player—establishing brick-and-mortar locations across a network of cities where we can interact with consumers around the world and convert millions into enthusiasts,” said Michael Greenberg, president of Skechers. “Italy has played a key role in our growth across
“Milan has long been known as one of Italy’s top destinations for tourism, fashion and culture—and our new store places us among the world’s most prominent brands in this vibrant city—right in the heart of Corso Buenos Aires, one of Europe’s longest shopping streets,” added Sergio Esposito, country manager of Skechers Italia. “Our close proximity to Milan Centrale and
Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is a re-imagination of mid-century design. Illuminated by LED lighting constructed with renewable EU-manufactured biopolymer materials, the modern space showcases the brand’s popular lifestyle footwear collections and features a dedicated Skechers Performance area, as well as apparel and accessory sections and products for every age and activity including fashion, sport, casual, work and children’s styles.
Skechers’ extensive offering is enhanced with the Company’s comfort innovations and game-changing performance product for every skill level—including its Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Performance FitKnit® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology.
Supported by a team of ambassadors including football legend Fabio Cannavaro and celebrity chef Benedetta Parodi, the Company’s product is available at more than 40 Skechers retail destinations in
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This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in
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Media Contact:
Jennifer Clay
SKECHERS U.S.A., Inc.
jennc@skechers.com
(310) 937-1326
Source: Skechers