Skechers Concept Store Opens on Milan’s Corso Buenos Aires

Rhea-AI Summary

Skechers (NYSE:SKX) has expanded its retail presence in Italy with a new concept store on Milan's prestigious Corso Buenos Aires, one of Europe's longest shopping streets. The 294-square-meter store features the company's signature comfort footwear, apparel, and accessories, including Skechers Hands Free Slip-ins® designs and Performance collection.

Located in a high-traffic area receiving 6,900 shoppers per hour, the store showcases modern design elements with LED lighting and renewable EU-manufactured biopolymer materials. The location offers comprehensive product lines enhanced with Skechers' comfort innovations, including Massage Fit®, Arch Fit®, and Max Cushioning® technologies.

The store joins over 40 Skechers retail destinations in Italy, complementing the company's global presence of approximately 5,300 stores across 180 countries and territories.

Positive

• Strategic retail expansion in high-traffic European fashion hub
• Store location receives 6,900 shoppers per hour footfall
• Strengthening presence in key Italian market with 40+ retail locations

Negative

• None.

The Company brings its signature comfort technologies to one of Europe’s longest and most renowned shopping streets

MILAN--(BUSINESS WIRE)-- Skechers has opened its doors on one of Milan’s most famed shopping boulevards: Corso Buenos Aires. The Company’s new concept store brings its comfort footwear, apparel and accessories including its popular Skechers Hands Free Slip-ins^® designs and innovative Skechers Performance collection to Europe’s renowned High Street, an epicenter of fashion.

Skechers has expanded its retail presence in Italy with its new concept store on Milan’s Corso Buenos Aires, the city’s premier High Street for shopping. (Photo: Business Wire)

“As The Comfort Technology Company, Skechers has been a strategic retail player—establishing brick-and-mortar locations across a network of cities where we can interact with consumers around the world and convert millions into enthusiasts,” said Michael Greenberg, president of Skechers. “Italy has played a key role in our growth across Europe. We look forward to further building our business in this important market with this high-profile destination, one whose fashion trends, signature collections and innovative hands-free designs can connect with the tourists and locals who appreciate Milan’s reputation for style.”

“Milan has long been known as one of Italy’s top destinations for tourism, fashion and culture—and our new store places us among the world’s most prominent brands in this vibrant city—right in the heart of Corso Buenos Aires, one of Europe’s longest shopping streets,” added Sergio Esposito, country manager of Skechers Italia. “Our close proximity to Milan Centrale and Lima metro stations will make our retail location a heavily-trafficked conduit for the tens of thousands who come to shop daily.”

Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is a re-imagination of mid-century design. Illuminated by LED lighting constructed with renewable EU-manufactured biopolymer materials, the modern space showcases the brand’s popular lifestyle footwear collections and features a dedicated Skechers Performance area, as well as apparel and accessory sections and products for every age and activity including fashion, sport, casual, work and children’s styles.

Skechers’ extensive offering is enhanced with the Company’s comfort innovations and game-changing performance product for every skill level—including its Skechers Hands Free Slip-ins^® Technology, Massage Fit^® Technology, Skechers Arch Fit^® Technology, Skechers Max Cushioning^® Technology, Skechers Hyper Burst^® Technology, Skechers Performance FitKnit^® Technology, Skechers Air-Cooled Memory Foam^®, Skechers Relaxed Fit^® Technology and Skechers Stretch Fit^® Technology.

Supported by a team of ambassadors including football legend Fabio Cannavaro and celebrity chef Benedetta Parodi, the Company’s product is available at more than 40 Skechers retail destinations in Italy including three additional locales in Milan. Consumers can also shop at approximately 5,300 Skechers stores worldwide, skechers.it and leading retailers in the region.

About Skechers USA Italia S.r.l. and Skechers U.S.A., Inc.

Skechers USA Italia S.r.l. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company^® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250224227486/en/

Media Contact:

Jennifer Clay

SKECHERS U.S.A., Inc.

jennc@skechers.com

(310) 937-1326

Source: Skechers USA Italia S.r.l.

FAQ

What is the size and location of Skechers' new concept store in Milan?

The 294-square-meter store is located at Corso Buenos Aires 42/9, near Milan Centrale and Lima metro stations, in an area with 6,900 shoppers per hour.

What innovative technologies are featured in SKX's new Milan store?

The store features Skechers Hands Free Slip-ins®, Massage Fit®, Arch Fit®, Max Cushioning®, Hyper Burst®, and Air-Cooled Memory Foam® technologies.

How many Skechers retail locations are now operating in Italy?

Skechers operates more than 40 retail destinations in Italy, including four locations in Milan.

What sustainable features are implemented in SKX's new Milan store design?

The store uses LED lighting constructed with renewable EU-manufactured biopolymer materials in a modern mid-century design.