Skechers Football Releases First Harry Kane Player Edition Boot

Rhea-AI Summary

Skechers (NYSE:SKX) has launched its first Player Edition boot, the SKX_1.5, in collaboration with Bayern Munich striker Harry Kane. The exclusive design celebrates Kane's achievements, including the 2024 European Golden Boot and his record-breaking 10 goals in a Champions League campaign.

The boot features Kane's signature, embossed HK initials, and red and white colors representing England and Bayern Munich. Notable design elements include 36 gold plus symbols commemorating Kane's goals in his debut Bayern Munich season. The launch includes a coordinated Skechers x Harry Kane apparel collection for the European market.

The Harry Kane Player Edition will be available in Academy and Youth versions, sold through Skechers websites, select stores, and specialty football retailers worldwide.

Positive

• Strategic expansion into premium football market with high-profile athlete collaboration
• Product line expansion beyond footwear into coordinated apparel collection
• Global retail distribution through multiple channels

Negative

• None.

The Exclusive Skechers SKX_1.5 Design and Coordinated Apparel Celebrates Kane’s Career and Golden Boot-Winning Mentality

LONDON--(BUSINESS WIRE)-- Skechers honours one of the best strikers in football today with the arrival of Harry Kane’s first Player Edition boot. The Skechers SKX_1.5 signature style follows an incredible year where he earned the 2024 European Golden Boot as Europe’s best goalscorer and recently made history by becoming the first English player to score 10 goals in a Champions League campaign. The Bayern Munich star will debut the boots on the pitch tomorrow, April 4th, when his team faces FC Augsburg.

England men’s soccer captain and Bayern Munich striker, Harry Kane MBE, with the Harry Kane Player Edition SKX_1.5 Elite boot from Skechers Football.

“It’s been my dream since childhood to have my own signature boot,” said Harry Kane. “I worked with the team at Skechers to make it personal, to make it a piece of my story. Every detail reflects what motivates me as a player—always wanting to improve and working hard to gain those plusses, those small percentages every day. I'm excited to share these boots. I hope people love them, feel confident when wearing them and appreciate the features that make these boots truly mine. Skechers Football has really delivered on comfort, too.”

“Harry Kane was the first elite player to wear Skechers Football boots and helped launch our football business, so it was always clear that our first Player Edition design would feature his signature,” added Greg Smith, VP of Product Development and Merchandising for Skechers Performance. “More than just a celebration of Harry’s athleticism and performance on the pitch, we’re recognizing his ability to inspire the next generation of athletes around the globe. Anyone at any age can lace up in this boot and work hard to make their dreams a reality all with the amazing comfort that only Skechers offers.”

Featuring Harry’s signature and embossed HK initials, the red and white colors are a nod to Harry’s current clubs—England and Bayern Munich—with gold detailing on the soleplate that recognizes Harry’s golden boot-winning mentality. Every plus symbol throughout the upper represents the extra effort that he gives every day to improve and work hard, adding up to a big difference. 36 of those plus symbols are in gold to recognize the 36 goals that Harry scored during his debut season with Bayern Munich to earn the Bundesliga’s Top Goal Scorer Prize.

This launch is accompanied by a coordinated signature Skechers x Harry Kane apparel collection releasing alongside the Player Edition boot in the European market. Developed closely with the athlete, the apparel follows the tone of the boots with the red, white and gold design. The collection includes a striker tee and shorts, icon graphic tee, off-pitch shorts, and a track top.

Having worn the Skechers SKX_1.5 Elite style in several colorways since signing with the brand, it made sense to transform Harry’s boot into his first-ever signature pair. The Harry Kane Player Edition boot will also be made available on Academy and Youth versions of the SKX_1.5 so that players of all ages can emulate their favorite star player. This boot is designed for striking the ball with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the pitch.

The Skechers Football collection, including the Harry Kane Player Edition, is available at Skechers websites, select Skechers stores, as well as specialty football retailers around the world. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.

About SKECHERS U.S.A., Inc. and Skechers USA Ltd.

Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company^® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2024 and its quarterly reports on Form 10-Q in 2025. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250403409340/en/

Media Contacts:

Jennifer Clay

SKECHERS U.S.A., Inc.

jennc@skechers.com

Alexia Parks

Skechers USA Ltd.

alexia.parks@skechers.com

+44 (0) 1707 655 955

Miguel Koch

Skechers USA Deutschland

miguel.koch@skechers.com

Source: Skechers U.S.A., Inc.

FAQ

What features are included in the new Harry Kane SKX_1.5 Player Edition boot?

The boot features Kane's signature, HK initials, red and white colors representing England and Bayern Munich, and 36 gold plus symbols commemorating his Bayern Munich goals.

Where can customers purchase the new Skechers SKX Harry Kane Player Edition boots?

The boots are available at Skechers websites, select Skechers stores, and specialty football retailers globally.

What additional products are launching with the SKX Harry Kane boot collection?

A coordinated Skechers x Harry Kane apparel collection including striker tee, shorts, icon graphic tee, off-pitch shorts, and track top.

What achievements does the new SKX Harry Kane boot commemorate?

The boot celebrates Kane's 2024 European Golden Boot and becoming the first English player to score 10 goals in a Champions League campaign.