Skechers Drafts Kiki Iriafen
USC Forward is First College Star to Join Team Skechers

USC forward Kiki Iriafen is ready to hit the court in Skechers basketball shoes.
“This partnership is about more than just basketball. Skechers understands who I am on and off the court and what I need to be at my best,” said Kiki Iriafen, who will play in the SKX NEXUS™. “I love that the brand is based in my hometown of L.A., and has the global reach to help me inspire and impact more female athletes worldwide to pursue their dreams. Skechers does comfort better than any other brand I’ve experienced, which gives me confidence to have them as my teammate as I enter into this next chapter of my life.”
“After two years on the court in the NBA and WNBA, it’s a big moment for Skechers Basketball to sign Kiki, our first college player, and embark on the journey with her as she begins her professional career,” said Michael Greenberg, president of Skechers. “Kiki is a rising star with a bright future in the league. We look forward to supporting her from the draft through her first season and beyond. As the second woman on our basketball roster, she also furthers our mission to engage with female athletes around the world so that more players everywhere experience the signature Comfort That Performs of Skechers.”
Okikiola “Kiki” Iriafen gained national attention at Harvard-Westlake School in
Perfect for players who desire a fast and responsive court-feel, the SKX NEXUS™ worn by Iriafen is a low-top court shoe designed for speed, stability and support. Offering exceptional comfort with resilient Skechers Move Foam™, every pair features a breathable mesh upper, lockdown ankle support in the heel, and Goodyear® rubber with a torsion-plate to amplify traction for quick cuts on the court. The style joins an innovative Skechers Basketball collection that includes the lightweight SKX Resagrip™ with advanced cushioning, the SKX Float™ for exceptional stability and control, and the SKX Reign™ that promotes elevation and intense traction.
Iriafen joins a Skechers roster that includes WNBA star Rickea Jackson, along with NBA stars Joel Embiid, Julius Randle, Norman Powell, Jabari Walker, Josh Green, and Terance Mann. Additional elite athletes around the world competing in Skechers Performance footwear includes golfers Matt Fitzpatrick and Brooke Henderson; soccer players Harry Kane, Baris Alper Yilmaz and Mohammed Kudus; pickleball pros Tyson McGuffin and Catherine Parenteau; and baseball players Clayton Kershaw and Aaron Nola, among others.
Skechers Basketball footwear is available at skechersbasketball.com and select Skechers retail stores. Basketball fans can get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram and TikTok.
About Skechers U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation, tariffs and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250402455797/en/
Media Contact:
Jennifer Clay
Skechers U.S.A., Inc.
jennc@skechers.com
Source: Skechers U.S.A., Inc.