Welcome to our dedicated page for Skechers Usa news (Ticker: SKX), a resource for investors and traders seeking the latest updates and insights on Skechers Usa stock.
The SKX news page on Stock Titan compiles historical news coverage for Skechers U.S.A., Inc., The Comfort Technology Company®. These articles provide insight into how Skechers operated as a global footwear leader, designing, developing and marketing lifestyle and performance footwear, apparel and accessories for men, women and children, and distributing its collections in approximately 180 countries and territories.
Company press releases highlight a wide range of business activities and brand initiatives. Readers will find coverage of product launches such as the Skechers AERO Series of technical running footwear and SKX Full-Court Press™ basketball shoes, as well as expansions of Skechers Performance retail concepts, including large immersive stores that showcase running, basketball, soccer, golf, pickleball and outdoor footwear alongside lifestyle products.
The news feed also documents marketing partnerships and athlete endorsements. Skechers announcements feature elite athletes across basketball, golf, soccer, pickleball and cricket, and describe event sponsorships such as the SKECHERS Hot Chocolate Run series. These stories illustrate how the company used athlete rosters and experiential events to promote its Comfort that Performs positioning and proprietary technologies like Skechers Hands Free Slip-ins®, Hyper Burst™ cushioning and Goodyear® Performance Outsoles.
In addition, the SKX news archive includes corporate and financial updates, such as quarterly earnings releases and communications related to the acquisition of Skechers by an affiliate of 3G Capital Partners L.P. and the associated merger process. Together, these items trace the company’s evolution from a publicly traded issuer on the New York Stock Exchange to an indirect subsidiary of a private parent.
Investors, researchers and footwear industry observers can use this page to review how Skechers communicated with the market, introduced new technologies and products, and reported on significant corporate events during the period when SKX was an active public listing.
Skechers (NYSE:SKX) has officially announced NBA star OG Anunoby of the New York Knicks has joined Team Skechers. The NBA Champion will compete wearing Skechers Basketball footwear, including the SKX NEXUS™ and SKX REIGN™ models, and appear in global marketing campaigns.
Anunoby, who averaged a career-high 18 points per game last season, will embark on a European basketball tour starting July 26 alongside fellow Skechers athlete Terance Mann. The tour includes stops in Belgrade, Berlin, Frankfurt, and Zadar. This signing adds to Skechers' growing roster of elite basketball athletes, including Norman Powell, Julius Randle, Joel Embiid, and several WNBA players.
Skechers (NYSE:SKX) has launched its new AERO series of technical running shoes, marking a significant evolution in their running innovation portfolio. The Spring 2025 collection features three distinct models: AERO Burst for long-distance running, AERO Spark for everyday training, and AERO Tempo for speed-focused sessions.
Each model incorporates advanced technologies including Hyper Burst Ice™ dual-density midsole foam, carbon-infused H-plates, and Goodyear® Performance Outsoles. The series is currently available in North America and Asia, with additional versions featuring Skechers Hands Free Slip-ins® technology launching in Europe in August 2025.
Skechers (NYSE:SKX) has launched its next-generation football boot, the SKX_2, as part of the new Skechers Football CTRL^ pack. The boot was debuted by Bayern Munich striker Harry Kane during the FIFA Club World Cup quarter finals.
The SKX_2 Elite features advanced technology including a Hyper Burst Pro® sockliner, Skechers Fitknit upper, and multi-directional outsole. The launch includes both Elite versions for professionals and Academy boots for all skill levels, available in firm ground and turf styles.
The global campaign features prominent footballers including Harry Kane, Mohammed Kudus, Isco Alarcón, and others, complemented by an interactive 'Fix My Touch' social media campaign. The collection is now available across Europe through Skechers websites, select stores, and specialty retailers.
Skechers (NYSE:SKX) celebrates 10 years of its BOBS brand's animal welfare initiative during National Foster-a-Pet Month. The company has contributed over $13 million, helping save more than 2.3 million dogs and cats across the US, Canada, UK, and Japan.
The company launched special edition BOBS footwear featuring winning designs from their Paws for a Cause Design Scholarship recipients - Bellevue College's Sofia Santana and UCLA's Carina Moser. Each winner received $10,000 scholarships and mentorship opportunities. For 2025, Skechers is contributing over $500,000 to Petco Love to support animal welfare initiatives.
Skechers (NYSE: SKX) has opened its first European performance-focused store in Ghent, Belgium, following a similar successful launch in Canada earlier this year. The new 7,700+ square-foot retail space on Veldstraat showcases the company's extensive performance footwear and technology innovations, including products for football, running, golf, basketball, and pickleball.
The store features Skechers' signature technologies such as Hands Free Slip-ins®, Glide-Step®, Hyper Burst Pro™, and Air-Cooled Memory Foam®. Located on a street with 8 million annual visitors, this marks Skechers' presence in Belgium's three largest cities, with an additional location planned in Messancy this summer. The store opening reinforces Skechers' commitment to expanding its performance footwear presence, supported by endorsements from elite athletes across various sports.
Skechers (NYSE:SKX) has been named the Official Footwear Partner of the 2025 Bay to Breakers race in San Francisco, scheduled for May 18, 2025. The partnership will feature the debut activation of Skechers' new AERO series of technical running shoes, which launched on May 1. The company will enhance the race experience through branded on-course activations and Finish Line Festival presence, while also rewarding the top three finishers in each Hayes Hill Challenge category with AERO running shoes.
Bay to Breakers, a historic 12K race running since 1912, connects the San Francisco Bay to Ocean Beach, attracting athletes, families, and costume-wearing participants. Skechers, operating in 180 countries with over 5,300 retail stores, brings its Comfort Technology expertise to this iconic San Francisco event.
Skechers (NYSE:SKX) has launched its new AERO series of technical running shoes, representing a significant evolution in their performance footwear lineup. The collection features three distinct styles: AERO Burst for long-distance running with Hyper Burst Ice dual-density midsole foam, AERO Spark as an everyday trainer with balanced cushioning, and AERO Tempo designed for speed with a carbon-infused H-plate.
All models incorporate signature innovations including Skechers Hyper Arc technology and Goodyear Performance Outsoles. The AERO Burst and AERO Spark are currently available in North America and select global markets, while AERO Tempo will launch in mid-May internationally and mid-June in the US. Skechers plans to support the launch through sponsorship of running events globally.
Skechers, The Comfort Technology Company and global footwear leader, has announced that CFO John Vandemore will participate in a fireside chat at the Barclays Americas Select Franchise Conference in London on May 6, 2025, at 6:15 a.m. PT / 9:15 a.m. ET.
The audio portion of the discussion will be accessible live and remain available for 90 days on the company's investor relations website. Based in Southern California, Skechers designs and markets lifestyle and performance footwear, apparel, and accessories for men, women, and children.
Key company highlights:
- Products available in approximately 180 countries and territories
- Distribution through department stores, specialty stores, and direct-to-consumer via skechers.com
- Network of over 5,300 retail stores globally
- Fortune 500® company status
- International business managed through wholly-owned subsidiaries, joint ventures, and distributors
Skechers (NYSE:SKX) reported record Q1 2025 sales of $2.41 billion, up 7.1% year-over-year, with international sales representing 65% of business. Wholesale sales grew 7.8% while Direct-to-Consumer increased 6.0%.
Regional performance showed strong growth in EMEA (+14%) and Americas (+8%), while APAC declined 3% due to challenges in China. The company achieved diluted earnings per share of $1.34, with net earnings of $202.4 million.
Key financial metrics include: gross margin of 52.0% (down 50 basis points), operating expenses increased 12.1% to $989.2 million, and operating margin decreased to 11.0% (down 230 basis points). Due to macroeconomic uncertainty, Skechers has withdrawn its annual 2025 guidance previously provided in February.
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