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Skechers U.S.A., Inc. (symbol: SKX) is a global leader in the high-performance and lifestyle footwear industry, boasting a two-billion-dollar market presence. The company designs, develops, and markets over 3,000 styles catering to men, women, and children. Skechers' achievements are deeply rooted in its dedicated employees, high-quality and diverse product offerings, and extensive domestic and international distribution channels. The company's success is further amplified by its targeted multi-channel marketing strategies.
Skechers operates through two main footwear categories:
- Lifestyle Division: This includes popular lines like Skechers Memory Foam and BOBS from Skechers, a charity initiative.
- Skechers Performance: Featuring the well-known Skechers GOrun and Skechers GOwalk footwear, designed for athletic and casual wear.
In addition to footwear, Skechers has expanded its brand through licensing agreements to offer a wide range of products, including apparel, bags, eyewear, and more. The company's products are available through various sales channels such as department and specialty stores, athletic and independent retailers, boutiques, and internet retailers.
Endorsements from celebrities like Ringo Starr, Demi Lovato, Kelly Brook, Brooke Burke-Charvet, Joe Montana, Joe Namath, and Pete Rose bolster the brand's appeal and visibility in the market.
Skechers' operations are divided into two segments: Wholesale and Direct-to-Consumer, with the Wholesale segment generating the maximum revenue. This strategic segmentation allows the company to efficiently manage its vast array of products and distribution channels.
With continuous innovation and expansion, Skechers remains a significant player in the global footwear market, known for its commitment to quality and customer satisfaction.
Skechers has surpassed $11 million in donations through its BOBS from Skechers collection, significantly aiding animal welfare since 2015. The funds have supported over 2 million shelter pets, reflecting strong consumer engagement. To celebrate this milestone, Skechers is launching a month-long series of events, including pet adoptions and grant distributions in collaboration with Petco Love. The events feature the Paws for a Cause Design Scholarship, debuting -edition sneaker designs inspired by rescued pets. The initiative has also expanded internationally, supporting animal welfare in the United States, Canada, UK, and Japan. With these efforts, Skechers continues to solidify its commitment to animal welfare and community engagement.
Skechers, a global performance and lifestyle brand, has announced its early commitment to air a commercial during Super Bowl LIX on February 9, 2025. This marks the brand's 12th appearance at the event, signifying a strategic move to amplify its marketing efforts and brand messaging. Skechers, ranked as the third-largest footwear brand globally, sees substantial growth opportunities in team sports, recently entering basketball and soccer markets with players like Julius Randle and Harry Kane. The upcoming Super Bowl ad aims to highlight Skechers' focus on comfort and innovation, reinforcing its position as 'The Comfort Technology Company.'
Skechers announces a global partnership with John Deere to launch a footwear collection in July 2024. The Skechers x John Deere collection is designed for agricultural professionals, construction workers, and outdoor enthusiasts, combining Skechers' comfort technologies with John Deere's rugged durability. The initial men's line will feature PORON® XRD metatarsal protection, Skechers Hands Free Slip-ins®, Arch Fit®, and Relaxed Fit® technologies. Children's styles will include Skechers Air-Cooled Memory Foam® and machine washable features. The collaboration aims to leverage John Deere's reputable brand and Skechers' global distribution network to attract diverse consumer demographics seeking innovative and durable footwear. The collection will be available at Skechers retail stores, online, and through premium retail and specialty partners worldwide.
Skechers, The Comfort Technology Company®, has opened its first concept store in Brussels, expanding its retail presence in Belgium. The store is on Rue Neuve, with an impressive vaulted entry and a large mural, featuring various footwear, apparel, and accessories. With multiple destinations opening across the country, including Antwerp, Bruges, and Kortrijk, Skechers is committed to building its brand in Belgium. Its goal is to reach $10 billion in annual revenues worldwide by 2026.
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