Skechers Launches Footwear Collection With John Deere
Skechers (NYSE:SKX) has launched a new footwear collection in collaboration with John Deere, targeting agricultural professionals, construction workers, outdoor enthusiasts, and children. The Skechers x John Deere collection combines John Deere's heritage with Skechers' innovative comfort technologies, including Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit®, and composite toe protection.
The collection features all-terrain sneakers with Goodyear® Performance Outsoles, waterproof materials, and protective features like nano carbon safety and PORON® XRD metatarsal protection. The children's line includes tractor-inspired designs with S-Lights® and machine washable technology. The new collection is now available at Skechers retail stores, www.skechers.com, and select retailers worldwide.
Skechers (NYSE:SKX) ha lanciato una nuova collezione di calzature in collaborazione con John Deere, rivolta a professionisti dell'agricoltura, lavoratori nel settore costruzioni, appassionati di attività all'aperto e bambini. La collezione Skechers x John Deere unisce l'eredità di John Deere con le innovative tecnologie di comfort di Skechers, comprese la Skechers Hands Free Slip-ins® Technology, il Skechers Arch Fit® e la protezione della punta in composito.
La collezione presenta sneakers adatte a tutti i terreni con Suole Performance Goodyear®, materiali impermeabili e caratteristiche protettive come la sicurezza in nano carbonio e la protezione metatarsale PORON® XRD. La linea per bambini include design ispirati ai trattori con S-Lights® e tecnologia lavabile in lavatrice. La nuova collezione è ora disponibile nei negozi Skechers, su www.skechers.com e presso rivenditori selezionati in tutto il mondo.
Skechers (NYSE:SKX) ha lanzado una nueva colección de calzado en colaboración con John Deere, dirigida a profesionales de la agricultura, trabajadores de la construcción, entusiastas del aire libre y niños. La colección Skechers x John Deere combina la herencia de John Deere con las innovadoras tecnologías de confort de Skechers, incluyendo la Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® y protección de punta compuesta.
La colección presenta zapatillas de todo terreno con Suelas Goodyear® Performance, materiales impermeables y características protectoras como la seguridad de carbono nano y la protección metatarsal PORON® XRD. La línea infantil incluye diseños inspirados en tractores con S-Lights® y tecnología lavable a máquina. La nueva colección ya está disponible en las tiendas Skechers, en www.skechers.com y en minoristas seleccionados de todo el mundo.
스케쳐스(Skechers, NYSE:SKX)는 존 디어(John Deere)와 협력하여 농업 전문가, 건설 노동자, 야외 활동에 열정적인 사람들과 어린이를 대상으로 하는 새로운 신발 컬렉션을 출시했습니다. Skechers x John Deere 컬렉션은 존 디어의 유산과 스케쳐스의 혁신적인 편안함 기술인 Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit®, 복합 소재 발가락 보호 기능을 결합합니다.
이 컬렉션은 굿이어(Goodyear®) 퍼포먼스 아웃솔이 적용된 지형 무관 운동화, 방수 소재 및 나노 탄소 안전 및 PORON® XRD 발가락 보호와 같은 보호 기능을 특징으로 합니다. 어린이 라인은 S-Lights®와 세탁기 세탁 가능한 기술이 적용된 트랙터 영감을받은 디자인을 포함하고 있습니다. 새로운 컬렉션은 현재 스케쳐스 소매점, www.skechers.com 및 전 세계 선택된 소매점에서 구매할 수 있습니다.
Skechers (NYSE:SKX) a lancé une nouvelle collection de chaussures en collaboration avec John Deere, s'adressant aux professionnels de l'agriculture, aux travailleurs de la construction, aux passionnés d'activités de plein air et aux enfants. La collection Skechers x John Deere associe l'héritage de John Deere aux technologies de confort innovantes de Skechers, incluant la Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® et une protection de bout en composite.
La collection présente des baskets tout terrain avec des Semelles Performance Goodyear®, des matériaux imperméables et des caractéristiques de protection telles que la sécurité en carbone nanotube et la protection métatarsienne PORON® XRD. La ligne pour enfants comprend des designs inspirés des tracteurs avec S-Lights® et une technologie lavable en machine. La nouvelle collection est désormais disponible dans les magasins Skechers, sur www.skechers.com et chez certains détaillants à travers le monde.
Skechers (NYSE:SKX) hat eine neue Schuhkollektion in Zusammenarbeit mit John Deere vorgestellt, die sich an landwirtschaftliche Fachkräfte, Bauarbeiter, Outdoor-Enthusiasten und Kinder richtet. Die Skechers x John Deere Kollektion vereint das Erbe von John Deere mit den innovativen Komforttechnologien von Skechers, darunter die Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® und Schutzkappen aus Verbundmaterial.
Die Kollektion umfasst All-Terrain-Sneaker mit Goodyear® Performance Außensohlen, wasserdichten Materialien und schützenden Eigenschaften wie Nano-Kohle-Sicherheit und PORON® XRD-Metatarsalschutz. Die Kinderlinie beinhaltet traktorinspiriertes Design mit S-Lights® und maschinenwaschbarer Technologie. Die neue Kollektion ist jetzt in Skechers-Filialen, unter www.skechers.com und bei ausgewählten Einzelhändlern weltweit erhältlich.
- Launch of new Skechers x John Deere footwear collection, expanding product range
- Collaboration with iconic brand John Deere, potentially attracting new customer segments
- Integration of Skechers' patented comfort technologies in the new collection
- Expansion into work and outdoor footwear markets with protective features
- Global availability through Skechers' retail network and e-commerce platform
- None.
Insights
The Skechers x John Deere collaboration represents a strategic move in the footwear industry, blending Skechers' comfort technology with John Deere's brand recognition. This partnership targets a diverse consumer base, including agricultural professionals, construction workers, outdoor enthusiasts and fashion-conscious individuals.
Key points to consider:
- Market Expansion: This collaboration allows Skechers to tap into John Deere's loyal customer base, potentially increasing its market share in the work and outdoor footwear segments.
- Product Diversification: The new collection expands Skechers' product line, offering specialized footwear with features like composite toe protection and slip-resistant technology.
- Brand Synergy: The partnership leverages the strengths of both brands - Skechers' comfort innovations and John Deere's rugged, reliable image.
- Innovation Focus: The incorporation of Skechers' proprietary technologies (Hands Free Slip-ins®, Arch Fit®) into work boots demonstrates a commitment to product innovation in a traditionally conservative market segment.
While this collaboration has potential, its impact on Skechers' overall financial performance may be in the short term. The success will depend on market reception and the ability to capture a significant share of the work and outdoor footwear market.
From a financial perspective, this collaboration between Skechers and John Deere presents an interesting opportunity, but its immediate impact on Skechers' bottom line may be modest.
Key financial considerations:
- Revenue Diversification: The new collection could help Skechers diversify its revenue streams, potentially reducing reliance on its core casual and athletic footwear lines.
- Margin Potential: Work and outdoor footwear typically command higher prices, which could positively impact profit margins if production costs are managed effectively.
- Marketing Efficiency: Leveraging John Deere's brand recognition could potentially reduce customer acquisition costs in the work and outdoor segments.
- Inventory Management: The success of this new line will require careful inventory management to avoid overstock situations, especially given the specialized nature of some products.
While promising, investors should temper expectations for immediate significant financial impact. The true test will be the collection's performance over the next few quarters and its potential for scaling. Skechers' ability to efficiently produce and distribute this new line without cannibalizing existing product sales will be important for realizing financial benefits from this collaboration.
The new work, outdoor and fashion offering for men and children pairs John Deere’s rich heritage with innovative Skechers comfort technologies
Skechers x John Deere features include Skechers Hands Free Slip-ins® Technology; Skechers Arch Fit®; and composite toe protection, as well as other innovations. (Photo: Business Wire)
“Our team has been focused on developing the perfect collection reflective of the active, hard-working customers that bring the John Deere brand to life. We feel our inaugural Skechers x John Deere offering will impress and resonate with shoppers everywhere,” said Michael Greenberg, president of Skechers. “We’ve given this iconic pairing the attention it deserves, with an array of signature features and innovations that have made Skechers ‘The Comfort Technology Company’ demanded worldwide.”
“We're excited to bring high-quality footwear to all who share the same hardworking spirit as our customers, including fun and playful designs for our youngest brand fans,” said Mara Downing, vice president of Corporate Communications and Brand Management at John Deere.
Skechers’ legendary comfort innovations are prominently used throughout the collection, with patented Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology and Skechers Relaxed Fit® Technology.
Backed by a commercial highlighting the new collection, the first capsule consists of various styles for men, including all-terrain sneakers featuring Goodyear® Performance Outsoles built from the brand’s soy-based rubber compound with silica for enhanced traction, stability and durability. The rugged-inspired Skechers x John Deere collection is designed with waterproof materials and protective features like composite toe, nano carbon safety and PORON® XRD metatarsal protection. A leading brand in the occupational footwear industry, Skechers has also integrated its slip-resistant (ASTM F3445) and electrical hazard-rated technologies into the new offering.
The children’s line includes tractor-inspired designs and kid-friendly features such as S-Lights® with on/off buttons, Skechers Air-Cooled Memory Foam® insoles, and machine washable technology.
The Skechers x John Deere sport adventure, work, utility sneaker, boot, and casual footwear collections for adults and kids are now available at Skechers retail stores and www.skechers.com, as well as premium retail partners and specialty retailers worldwide.
About Skechers U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in
About John Deere
Deere & Company (www.JohnDeere.com) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what’s possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information on Deere & Company, visit us at www.deere.com/en/news/.
About Goodyear
Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240801257736/en/
Media Contacts:
Jennifer Clay
Skechers U.S.A., Inc.
jennc@skechers.com
(310) 937-1326
Jen Hartmann
Director, Public Relations
Deere & Company
HartmannJenniferA@JohnDeere.com
Source: Skechers U.S.A., Inc.
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