PUMA SE UNSP/ADR - PUMSY STOCK NEWS

PUMA is launching the RE:JERSEY project to recycle old football jerseys into new ones, aiming to enhance sustainability in production. This innovative process includes chemically breaking down jerseys to manufacture new yarn, reducing environmental impact and promoting circular production. The new jerseys will debut in pre-match warm-ups for teams like Manchester City and AC Milan starting April 23. Currently, PUMA's kits are made from 100% recycled polyester, with the RE:JERSEY kits featuring 75% repurposed jerseys and 25% SEAQUAL® Marine Plastic.

PUMA athlete Sara Björk Gunnarsdóttir made her much-anticipated return to elite football after overcoming significant challenges, including childbirth. She played for Olympique Lyonnais against Dijon in Ligue 1 Féminine. Her journey, documented through PUMA’s ‘She Moves Us’ platform, aims to raise awareness about the obstacles female athletes face when becoming mothers. A documentary detailing her experience is set for release later in 2022, highlighting the struggles and inspiring change in sports for female athletes.

PUMA is seeking 500 participants in Germany to test its new RE:SUEDE sneaker, a biodegradable version of its classic model. Participants, including ambassadors Cara Delevingne and Raphaël Varane, will wear the sneakers for six months before returning them for biodegradability testing at an industrial composting facility. By March 14, residents can register on PUMA’s website to be part of this sustainability experiment. The results will be shared within the industry to address waste management challenges.

PUMA has renewed its partnership with the W Series, an international racing championship for female drivers, and signed Finnish driver Emma Kimiläinen for the 2022 team. PUMA initially tailored racewear for female drivers in 2021 and will continue this effort as part of its 'She Moves Us' initiative. Kimiläinen, who finished third in the championship last season, aims to carry her momentum into this year's events, which will unfold alongside eight Formula 1 Grand Prix. The partnership reflects PUMA's commitment to empowering women in sports.

PUMA has partnered with Modibodi to introduce a new line of leak-free period underwear and activewear aimed at empowering women during their menstrual cycles while minimizing environmental impact. The collaboration, launched under the 'She Moves Us' platform, addresses the decline in girls' sports participation, dropping from 69% to 45% between ages 11-15. The reusable products aim to replace disposable hygiene items, leveraging Modibodi's advanced Modifier Technology™ for comfort and sustainability. The collection will be available in May 2022, with a charitable component donating products to 500 girls in need.

PUMA has announced its collaboration with Norwegian World Chess Champion Magnus Carlsen as part of the ‘Only See Great’ campaign. In a recent interview, Carlsen shares his journey to becoming the highest-rated player in history, emphasizing the importance of continuous improvement, physical training, and a balanced lifestyle. He reflects on motivation stemming from competition and acknowledges his goal of achieving a 2900 rating in chess. The campaign, inspired by cultural icon JAY-Z, highlights the pursuit of greatness and personal development in sports.

PUMA has entered a long-term partnership with Norwegian Chess Grandmaster Magnus Carlsen and the Meltwater Champions Chess Tour. This collaboration aims to blend chess with sport performance by creating engaging content for chess enthusiasts globally. Carlsen, a five-time World Chess Champion, expressed excitement about joining PUMA, highlighting the mental strength required in sports. The agreement also supports the Meltwater Champions Chess Tour, enhancing chess's visibility as a spectator sport. Further details are expected to be released in the future.

PUMA's ambassador Usain Bolt discusses his journey to becoming the greatest sprinter in a recent interview, emphasizing dedication and consistency. He reflects on his early career setbacks, including not advancing in the 2004 Athens Olympics, which motivated him to train harder. Bolt highlights the importance of dominating over many years rather than just focusing on single competitions. PUMA's ‘Only See Great’ campaign, inspired by Jay-Z, aims to showcase such stories of greatness. Bolt expresses how much he misses competing at the Olympics, particularly after seeing Jamaican athletes excel.