PUMA Ambassador and World Chess Champion Magnus Carlsen Shares His Motivation to Become the Number One in PUMA’s “Only See Great” Campaign

Rhea-AI Summary

PUMA has announced its collaboration with Norwegian World Chess Champion Magnus Carlsen as part of the ‘Only See Great’ campaign. In a recent interview, Carlsen shares his journey to becoming the highest-rated player in history, emphasizing the importance of continuous improvement, physical training, and a balanced lifestyle. He reflects on motivation stemming from competition and acknowledges his goal of achieving a 2900 rating in chess. The campaign, inspired by cultural icon JAY-Z, highlights the pursuit of greatness and personal development in sports.

Positive

• Collaboration with Magnus Carlsen enhances brand visibility in the sports community.
• Promotion of the ‘Only See Great’ campaign aligns PUMA with themes of excellence and personal growth.

Negative

• None.

“Greatness for me is being able to do something over a long time while constantly improving yourself, aiming for the best”

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- The recently announced PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA.

PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA. (Photographer/Videographer: Pelle Lannefors)

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Carlsen talks about his extraordinary performances, winning his first Grandmaster title at 13 years old, and how the journey to success and a balanced mix of physical training and a healthy lifestyle is giving him the energy to succeed.

“I have never been motivated for specific goals in my chess career. I just always wanted to learn to be better each time that I play and now I do have a goal of being the first player to reach that 2900 rating inflation in chess, but what’s more important to me is the journey that would possibly get me there. It’s being able to do all the right things to give myself a chance to do that. I care about this a lot in my day to day life.”

Carlsen, an avid sport fan, says his biggest motivation is the competition: “I love sports and that’s how I train. I do football, I started to play padel recently, I also do some exercises with a personal trainer but I always try to make it as a competition. That is what motivates me.”

About the longest chess game in the World Championship in Dubai, Carlsen says: “What was most memorable for me personally, during the last 1h of play, is that I was very calm. I was not stressed, even though there was only little time on the clock, and what I felt after I made the last move was just deep satisfaction of having pulled through and having done things the right way at the end.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said, “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

To watch the full interview with Magnus Carlsen, please click the link below:
https://youtu.be/qaapV7iu1V8

Photographer/Videographer: Pelle Lannefors

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220225005027/en/

Gudrun Cämmerer

Teamhead Global PR

gudrun.caemmerer@puma.com

Source: PUMA

FAQ

What is the significance of Magnus Carlsen's collaboration with PUMA?

Magnus Carlsen's collaboration with PUMA enhances the brand's visibility and strengthens its association with excellence and elite sports.

What does the ‘Only See Great’ campaign by PUMA focus on?

The ‘Only See Great’ campaign focuses on the journeys of brand ambassadors like Magnus Carlsen, emphasizing the pursuit of greatness and personal development.

What are Magnus Carlsen's achievements discussed in the PUMA interview?

In the interview, Magnus Carlsen discusses becoming the highest-rated player in chess history and winning his first Grandmaster title at age 13.

What motivates Magnus Carlsen in his chess career?

Magnus Carlsen is motivated by competition and the desire to constantly improve himself, with a goal of achieving a 2900 rating.

How does Magnus Carlsen approach training and competition?

Carlsen balances physical training and competition, including activities like football and padel, to maintain his competitive edge.