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PUMA has announced a new partnership with Rihanna, reviving the Fenty brand collaboration. CEO Arne Freundt expressed excitement over the partnership, emphasizing its potential to enhance PUMA’s brand visibility and appeal.
PUMA, one of the leading sports brands globally, has been influencing sport and culture for over 70 years. Their diverse product offerings span categories like Football, Running, and Basketball, marketed in over 120 countries.
Positive
New partnership with Rihanna may enhance brand visibility and market reach.
Revival of Fenty brand collaboration could attract a younger demographic.
Negative
None.
HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Sports company PUMA announces a new partnership with Rihanna today.
Fenty x PUMA is Back (Graphic: Business Wire)
“She’s back,” said Arne Freundt, Chief Executive Officer at PUMA.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
