Never Give Up! PUMA Signs Legendary Marathon Runner Edna Kiplagat

Rhea-AI Summary

PUMA has signed Kenyan marathon champion Edna Kiplagat, who will compete with PUMA products at the Boston Marathon on April 17. Kiplagat, a two-time World Champion and winner of major marathons, expressed excitement for joining PUMA, praising their product lineup and support for athletes. PUMA recently introduced a new lineup of running shoes enhanced with NITRO technology, aimed at long-distance performance. Other athletes signed by PUMA include Olympic medalist Molly Seidel. With over 75 years in the sports industry, PUMA is committed to innovation and performance in sports footwear and apparel.

Positive

• Significant endorsement deal with Edna Kiplagat, enhancing brand visibility.
• Kiplagat's participation in Boston Marathon highlights PUMA's commitment to performance sports.
• Introduction of NITRO technology in new product line for improved running efficiency.

Negative

• None.

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Sports company PUMA has signed legendary Kenyan marathon runner Edna Kiplagat, who will start competing in the company’s products at the Boston Marathon on April 17.

Sports company PUMA has signed legendary Kenyan marathon runner Edna Kiplagat, who will start competing in the company’s products at the Boston Marathon on April 17. (Photo: Business Wire)

Her trademark attitude to never quit a marathon race has made her a fan favorite among marathon runners. In a career that has already spanned more than two decades, Kiplagat, who is a mother of five, has won major marathons in New York, London and Boston and two World Championships titles.

“You can’t talk about the marathon in recent years without talking about Edna Kiplagat,” said Pascal Rolling, Head of Sports Marketing. “She has been an inspiration to many young runners and still has the hunger and dedication to go for the big wins. It’s a great honor to have her as a part of the PUMA Family.”

Edna has won the Boston Marathon as recently as 2021 and for 2023, she has once again set her sights on reaching the finish at Copley Square in a top position.

“I was impressed with PUMA’s line up of products and their close support for their athletes,” said Edna Kiplagat. “That's why I am excited to join PUMA and look forward to an exciting season ahead.”

PUMA introduced a new line-up of products featuring the company’s NITRO technology for long-distance performance runners and has since signed several athletes such as Olympic medalist Molly Seidel, Sondre Moen and Hendrik Pfeiffer.

Kiplagat will wear PUMA’s latest road running shoes such as the Deviate NITRO Elite 2, which is made with a carbon fiber PWRPLATE that ensures stability and maximum running efficiency combined with the supreme cushioning of PUMA’s NITRO Elite foam.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 18,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230222005464/en/

Robert-Jan Bartunek

Corporate Communications - PUMA SE

+49 9132 81 3134

robert.bartunek@puma.com

Source: PUMA

FAQ

Who is Edna Kiplagat and why is she significant for PUMA?

Edna Kiplagat is a legendary Kenyan marathon runner recently signed by PUMA, known for her major marathon victories and two World Championship titles.

When will Edna Kiplagat compete in PUMA gear?

Edna Kiplagat will compete in PUMA products at the Boston Marathon on April 17.

What technology does PUMA use in its new running shoes?

PUMA's new running shoes feature NITRO technology, designed for long-distance performance.

What impact does Kiplagat's signing have on PUMA's brand?

Kiplagat's signing is expected to enhance PUMA's visibility and credibility in the competitive sports market.

What other athletes have signed with PUMA recently?

PUMA has also signed athletes like Olympic medalist Molly Seidel, expanding its roster of elite competitors.