PUMA Signs German Runner Konstanze Klosterhalfen

Rhea-AI Summary

PUMA has entered a new partnership with German long-distance runner Konstanze Klosterhalfen, who will wear the company's performance running products starting at the first Diamond League event in Doha on May 5. Klosterhalfen, known as "KoKo," is a talented athlete holding multiple records, including being the reigning European Champion in the 5,000 meters. She has previously set the third-fastest time by a European woman during her debut half-marathon in Valencia.

PUMA’s new running products feature the latest NITRO technology, including the evoSPEED Distance NITRO Elite+ 2 spikes and the Deviate NITRO Elite 2 road running shoes. This partnership enhances PUMA's visibility and endorsement in the competitive sports market, aligning the brand with a high-performing athlete.

Positive

• Partnership with a high-profile athlete enhances brand visibility.
• Klosterhalfen is a reigning European Champion with a strong competitive record.
• PUMA's new running products incorporate advanced NITRO technology, improving performance.

Negative

• None.

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5.

Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5. (Photo: Business Wire)

At only 26 years old, “KoKo”, as she is known in the track and field community, can already look back on an impressive career. She is the reigning European Champion in the 5,000 meters and has medaled at the World Championships and the European Indoor Championships. She has set several German records ranging from 1,500 meters to 10,000 meters.

Apart from her success on the track, Klosterhalfen has also shown that she can be a serious contender in road races. She won her debut half-marathon race in Valencia last year, setting the third-fastest time ever run by a European woman.

“KoKo is an incredible talent who has proven her speed time and time again,” said Pascal Rolling, Head of Sports Marketing Running. “We are very excited that she has chosen PUMA to partner with, both on the track and on the road.”

Following the introduction of a new line of running products that uses PUMA’s NITRO technology, the company built a strong team of middle and long-distance runners, including Olympic medalist Molly Seidel, World and Olympic Champion Emmanuel Korir and Jenny Simpson, one of the most successful runners in US-history.

On the track, Klosterhalfen will compete in PUMA’s new evoSPEED Distance NITRO Elite+ 2 spike, an ultra premium race day shoe which incorporates PUMA’s latest NITRO ELITE midsole for responsive cushioning and a full-length internal carbon plate for exceptional energy return.

For road races, she can choose from PUMA’s latest road running shoes such as the Deviate NITRO Elite 2, which is made with a carbon fiber PWRPLATE that ensures stability and maximum running efficiency combined with the supreme cushioning of PUMA’s NITRO ELITE foam.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230418005940/en/

Robert-Jan Bartunek

Corporate Communications - PUMA SE

+49 9132 81 3134 – robert.bartunek@puma.com

Source: PUMA

FAQ

What is the significance of PUMA's partnership with Konstanze Klosterhalfen?

The partnership enhances PUMA's brand visibility and credibility in competitive athletics, particularly in long-distance running.

When will Konstanze Klosterhalfen wear PUMA products in competition?

She will debut wearing PUMA's performance running products at the first Diamond League event in Doha on May 5.

What is Klosterhalfen's achievement in long-distance running?

Konstanze Klosterhalfen is the reigning European Champion in the 5,000 meters and has set several German records.

What technology do PUMA's new running products feature?

PUMA's new running products feature advanced NITRO technology for enhanced performance.

What types of running shoes will Klosterhalfen use from PUMA?

Klosterhalfen will use the evoSPEED Distance NITRO Elite+ 2 spikes for track events and the Deviate NITRO Elite 2 for road races.