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PUMA Recruits 500 Testers for Next Phase of RE:SUEDE Project
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
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Rhea-AI Summary
PUMA is seeking 500 participants in Germany to test its new RE:SUEDE sneaker, a biodegradable version of its classic model. Participants, including ambassadors Cara Delevingne and Raphaël Varane, will wear the sneakers for six months before returning them for biodegradability testing at an industrial composting facility. By March 14, residents can register on PUMA’s website to be part of this sustainability experiment. The results will be shared within the industry to address waste management challenges.
Positive
Initiative to develop biodegradable footwear aligns with sustainability goals.
Engagement with consumers through a testing program can enhance brand loyalty.
Collaboration with waste specialists Ortessa allows for credible testing of biodegradability.
Negative
None.
HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Sports company PUMA is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the RE:SUEDE sneaker and become a part of the company’s experiment to see whether it can make a biodegradable version of its classic SUEDE.
Sports company PUMA is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the RE:SUEDE sneaker and become a part of the company’s experiment to see whether it can make a biodegradable version of its classic SUEDE. (Photo: Business Wire)
With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for the iconic SUEDE, as it tests whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. In May, 500 participants will receive a pair of RE:SUEDEs to test. They are expected to wear the sneaker for six months and then send it back to PUMA. To thank them for their participation in the project, they will receive a new pair of RE:SUEDEs.
“We want participants to wear the RE:SUEDE as part of their daily routine,” said Stefan Seidel, PUMA’s Head of Corporate Sustainability. “That is how we can gather realistic feedback about the durability of the materials used in the sneaker.”
German residents looking to join the experiment can register on PUMA’s website https://eu.puma.com/de/en/resuede by March 14. PUMA will then draw 500 people, who will receive the RE:SUEDE and wear it for half a year before sending it back to PUMA.
The returned RE:SUEDEs will be tested for biodegradability at an industrial composting facility operated by Dutch waste specialists Ortessa.
PUMA will share the results of the RE:SUEDE experiment with its industry peers, to find better solutions for the waste management challenges the whole industry faces.
Even though the RE:SUEDE looks like its predecessor, which has been one of PUMA’s most iconic models since the 1960s, biodegradability has been the main focus of the RE:SUEDE program.
This is reflected in the choice of materials, such as Zeology tanned suede, biodegradable TPE and hemp fibres.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
