PUMA Ambassador and World Record Holder Usain Bolt Talks “Only See Great”

Rhea-AI Summary

PUMA's ambassador Usain Bolt discusses his journey to becoming the greatest sprinter in a recent interview, emphasizing dedication and consistency. He reflects on his early career setbacks, including not advancing in the 2004 Athens Olympics, which motivated him to train harder. Bolt highlights the importance of dominating over many years rather than just focusing on single competitions. PUMA's ‘Only See Great’ campaign, inspired by Jay-Z, aims to showcase such stories of greatness. Bolt expresses how much he misses competing at the Olympics, particularly after seeing Jamaican athletes excel.

Positive

• Campaign promotes sports dedication and greatness through ambassador stories.
• Usain Bolt's enduring legacy enhances PUMA's brand image.
• Positive sentiment regarding PUMA's cultural engagement with sports.

Negative

• No direct financial data or business performance metrics provided.

“Greatness is doing things that no one has ever done before”

PUMA Ambassador and World Record Holder Usain Bolt shares his motivation to become the greatest sprinter of all time

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- The world record holder and retired Jamaican sprinter Usain Bolt speaks about his motivation to become the greatest sprinter of all time in a video interview with sports company PUMA.

WORLD RECORD HOLDER USAIN BOLT TALKS “ONLY SEE GREAT” “Greatness is doing things that no one has ever done before” All picture credits: @PUMA Photographer: Torsten Hönig

With the ‘Only See Great’ campaign, PUMA explores the career paths of its brand ambassadors, as they talk about their own experiences to achieve greatness, listen to their hearts, and share their vision with others.

In this interview, Bolt talks about his extraordinary athletic performances, starting from the very first successes and setbacks to becoming a legacy.

“As a junior, I was really, really talented, but getting into the senior level, I was still kind of young and naive and felt like I didn’t need to work as hard to compete at a high level,” Bolt said. “Going to (the 2004 Olympic Games in) Athens and not actually making it through the first round really helped me to say: ‘you know what, I need to look at myself and understand that if I want to be the best or if I want to win an Olympic gold medal, I need to be more dedicated, I need to work harder’.”

While many titles, world records and medals followed, Bolt says that “dominating throughout the years is very important to the legacy that I built for myself. Anybody can win one Olympics, but to actually win three back-to-back Olympics over the span of eight to ten years is very difficult. For me, that’s how I kept myself motivated and focused because I didn’t skip a year, I didn’t focus on four years to come, I focused on every year throughout, because those years were also important to dominate and to keep training and work at a high level.“

He admits that he missed being at the 2020 Olympic Games in Tokyo last year: “When I watched the Olympics, I really missed it. Especially watching the Mens’ 100m and not seeing a Jamaican in the finals really made me miss it and really wanted to be there. For me, the girls did extremely well for Jamaica. They really showed up. Again.”

Bolt says he fully embraces the vision of “Only See Great”. “Greatness is just being yourself and dominating at a high level over years and doing things that no one has ever done before”, added the World’s fastest man.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

To watch the full interview with Usain Bolt, please click the link below:
https://youtu.be/gJMxh9djDoY

Photographer: Torsten Hönig
Videographer: Andi Mährlein
Hair & Make-up: Julia Steller

PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220105005516/en/

Media Contact:

Gudrun Caemmerer

Teamhead Global PR Central Marketing

gudrun.caemmerer@puma.com

Source: PUMA

FAQ

What is the purpose of PUMA's 'Only See Great' campaign?

The campaign explores the career paths of PUMA's brand ambassadors, showcasing their experiences to achieve greatness.

Who is Usain Bolt?

Usain Bolt is a retired Jamaican sprinter and world record holder, known for his remarkable achievements in athletics.

What did Usain Bolt say about his early career challenges?

Bolt discussed setbacks in his early career, particularly his failure to advance in the 2004 Athens Olympics, which motivated him to work harder.

How does Usain Bolt define greatness?

Bolt defines greatness as being oneself while dominating at a high level consistently over the years.

When was the interview with Usain Bolt released?

The interview was released as part of PUMA's campaign, but no specific date was mentioned in the press release.