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PUMA reported record revenues and operating profit in 2021, as highlighted by CEO Bjørn Gulden and footballer Giorgio Chiellini in a recent video interview. Chiellini shared insights on leadership and the importance of enjoyment in work. The duo emphasized that having fun is crucial for long-term motivation, a sentiment echoed by Gulden, who noted that enjoyment enhances performance. Chiellini, with over 420 club appearances and an emotional Euro2020 victory, reflected on the need for a positive mindset. PUMA continues to innovate in sports and lifestyle markets, employing around 16,000 people globally.
PUMA highlights its commitment to empowering women through its 'She Moves Us' initiative, featuring racing driver
PUMA partnered with Olympique de Marseille to launch the RE:JERSEY project, featuring jerseys made from 75% repurposed football jerseys and 25% SEAQUAL® Marine Plastic. This initiative aims to reduce waste through garment-to-garment recycling, with the goal of advancing circular production models. Collection bins will be placed at the Orange Vélodrome for fans to donate old polyester items. PUMA emphasizes responsibility in product lifecycle management, enhancing sustainability practices in the sports apparel industry.
PUMA announced a collaboration with AC Milan to launch the RE:JERSEY project, showcasing innovative garment-to-garment recycling. The AC Milan players wore special jerseys made from 75% repurposed football jerseys and 25% SEAQUAL® Marine Plastic during their match against Fiorentina. This initiative aims to promote sustainability by reducing waste and encouraging fans to donate old polyester items. PUMA's current football kits already utilize 100% recycled polyester, marking a step towards more circular production models.
PUMA and Borussia Dortmund engaged fans in a shirt swap at Signal Iduna Park, promoting the RE:JERSEY circularity project. This initiative aims to innovate recycling methods, with RE:JERSEYs made from 75% repurposed jerseys. Fans will donate old polyester items for recycling, potentially winning signed jerseys. PUMA's project uses a chemical recycling process to convert worn garments into new jerseys, supporting sustainability in sports merchandise. The collaboration highlights the growing demand for sustainable practices in merchandise, with contributions from other teams like Manchester City and AC Milan.
PUMA has successfully reduced its carbon emissions by 88% and those from its supply chain by 12% from 2017 to 2021, despite a strong business growth of 65% during the same period. The company is focused on sustainability initiatives, including the use of 100% renewable electricity and recycled materials, aiming for 75% recycled polyester in apparel by 2025. PUMA also engages with the Fashion Industry Charter for Climate Action to enhance CO2 reduction efforts throughout the supply chain, showcasing its commitment to tackling climate change.
Manchester City players donned special PUMA jerseys made from repurposed football kits before their match against Watford. This initiative is part of PUMA's RE:JERSEY recycling project aimed at reducing waste, with jerseys comprised of 75% repurposed materials and 25% SEAQUAL® marine plastic.
Starting Monday, PUMA will place collection bins at the City Store for fans to donate old polyester items. The program highlights PUMA's commitment to sustainability under its Forever Better strategy, engaging fans in circular production. The project will also be showcased in upcoming matches.
PUMA has begun distributing 500 pairs of its experimental RE:SUEDE sneakers in Germany, responding to high demand for this biodegradable project. The RE:SUEDE aims to test the biodegradability of PUMA's iconic SUEDE sneaker, with participants wearing the shoes for six months before returning them for analysis by composting experts in the Netherlands. Global brand ambassadors, including Cara Delevingne, will also participate in the study. This initiative is part of PUMA's 'Circular Lab,' focusing on sustainability and innovative design.
PUMA Ambassadors Karsten Warholm and Magnus Carlsen engage in a unique exchange, discussing their sports backgrounds and the importance of enjoyment in athletic performance. Warholm emphasizes self-competition, while Carlsen recalls pivotal moments in their careers, including Warholm's world record at the Tokyo 2021 Olympics and Carlsen's early chess achievements. Both athletes express their pride in being part of the PUMA family, aligning with the brand's long-standing commitment to sports and culture, as it continues to innovate in various athletic categories.
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