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PUMA has signed 22-year-old Abby Steiner, a prominent US track and field athlete. Steiner recently won the 200-meter final at the US Outdoor Championships with a time of 21.77 seconds, making her the second fastest woman in the world this year. She holds the American indoor record and NCAA outdoor record for the 200 meters. Steiner expressed excitement about joining the PUMA family, while Pascal Rolling, Head of Running Sports Marketing, praised her as an upcoming star in the sport.
PUMA will outfit 12 federations and medal contenders at the World Athletics Championships in Eugene, Oregon, showcasing its latest Nitro technology. The company emphasizes its legacy of supporting top athletes, including world record holders like Karsten Warholm and Mondo Duplantis. PUMA’s improved footwear, such as the evoSPEED NITRO spikes and new long-distance running shoes, aim to enhance performance across various track and field events. With over 70 years in the industry, PUMA continues to be a leader in athletic apparel, aiming to push sport and culture forward.
PUMA has showcased a unique collaboration between professional padel player Jerónimo “Momo” González and world chess champion Magnus Carlsen.
In a recent interview, they discussed the importance of focus in both sports. Momo emphasized that padel requires strategic play, while Magnus noted the emotional control needed in chess.
Both athletes praised PUMA’s quality sports equipment, highlighting their positive experiences as ambassadors for the brand.
PUMA highlights female empowerment in sports through its 'She Moves Us' initiative. Athletes like Ingrid Engen and Nikita Parris discuss their journey as professional football players, challenging gender norms in a male-dominated sport. The campaign aims to inspire young girls, emphasizing that becoming a professional athlete is possible. PUMA supports women with an inclusive product range designed for female athletes, promoting accessibility and equality in sports. The initiative is further backed by global ambassador Dua Lipa, who advocates for celebrating women's achievements in sports.
PUMA has officially partnered with 10KTF, a digital artisan known for its streetwear offerings, marking a significant entry into the virtual city of New Tokyo. Announced during NFT.NYC, this collaboration aims to blend digital experiences with physical products, leveraging 10KTF's vibrant NFT community. Adam Petrick of PUMA expressed enthusiasm for engaging with the community nurtured by Wagmi-san. With this move, PUMA seeks to expand its presence in the web3 space, hinting at future project details set to be unveiled this summer.
PUMA ambassador and three-time MMA world champion Joanna Jędrzejczyk discusses her preparations for an upcoming rematch against Zhang Weili on June 12 in Singapore. In a video interview, she shares insights on her training, the diverse skills involved in mixed martial arts, and the motivational philosophy behind PUMA's 'Only See Great' campaign, inspired by JAY-Z. With over 70 years in the sports industry, PUMA continues to innovate and influence sports culture globally through its products and ambassador partnerships.
PUMA has launched a new sports-based experience called PUMA and the Land of Games on Roblox, utilizing the platform's Layered Clothing technology. Players can customize their avatars with realistic PUMA outfits and participate in fun minigames like Endless Runner, Football Rush, and Dodgeball Showdown. This collaboration aims to enhance engagement and allow players to express their creativity while promoting both ambition and sportsmanship. PUMA's Chief Brand Officer highlighted the importance of connecting the physical and digital worlds.
PUMA Ambassador Jan Oblak and Scuderia Ferrari Driver Carlos Sainz recently showcased their athletic prowess by participating in a Go Kart Race in Madrid. In an interview with PUMA, they discussed their shared passions for football and car racing. Sainz expressed his love for football, emphasizing the importance of a supportive team, while Oblak shared his admiration for Formula One drivers. PUMA continues to enhance its brand image through such dynamic collaborations, reflecting its commitment to sports and cultural innovation.
PUMA has initiated the use of a fully electric truck for transporting goods from the Port of Los Angeles to its Torrance, CA warehouse. This initiative is part of PUMA's comprehensive strategy to reduce carbon emissions across its operations. By Q3 2022, the company aims to operate five electric trucks. PUMA reported an 88% reduction in its carbon emissions from 2017 to 2021, even amid revenue growth. This project reflects PUMA's commitment to cleaner logistics and sustainability in supply chain management.
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