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Global sports company PUMA and absorbent apparel brand Modibodi® have launched the Period Pep Talks campaign featuring world-class female athletes aimed at encouraging women and girls to stay in sports during their periods. The campaign responds to a global report revealing that 1 in 2 girls quit sports due to menstruation. The collaboration introduces a new line of patent-pending period activewear, set to launch in October, which includes leggings and cycle shorts designed for comfort and confidence during menstruation.
PUMA announces an interview with German ice hockey star Leon Draisaitl ahead of the NHL season, starting October 13th. Draisaitl emphasizes the importance of teamwork over individual accolades, citing his motivation to achieve greatness consistently. He reflects on the previous season's success, expressing hope to advance beyond the semi-finals. PUMA's 'Only See Great' campaign draws inspiration from cultural icon Shawn 'JAY-Z' Carter, highlighting the journey towards excellence. The company continues to thrive globally, having established itself as a leading sports brand.
PUMA has launched RE:COLLECTION, a new product line featuring items made with recycled cotton and polyester for Sportstyle, Running & Training, and Motorsport. The collection includes performance products like the PWRFrame TR Training shoe, made with a minimum of 30% recycled material, and tights featuring at least 70% recycled content while maintaining moisture-wicking properties. As part of its sustainability strategy, PUMA aims for 75% of its polyester in apparel and accessories to come from recycled sources by 2025. Products will be available this Autumn/Winter season.
PUMA recently conducted a survey revealing that 94% of young people aged 18-25 across multiple countries express concern for the environment. However, 71% feel their voices are ignored in sustainability discussions. The company will address these issues at its upcoming event, Conference of the People, on September 6, aimed at amplifying Gen Z voices in the fashion industry. Key topics include sustainable practices and addressing eco-anxiety, with over a third of respondents feeling anxious about climate change.
PUMA has signed renowned Qatari high jumper Mutaz Essa Barshim, a multiple World Champion and Olympic Gold medalist. He will don the company's performance gear starting from the Diamond League Meeting in Lausanne. Barshim, who has a personal best of 2.43 meters, is noted as one of the greatest high jumpers in history. PUMA aims to leverage his global appeal and sportsmanship to enhance its brand presence in athletics. Barshim joins other elite athletes in PUMA's roster, enhancing their competitive edge in the sports market.
PUMA showcases Olympic Champion Gianmarco Tamberi in its 'Only See Great' campaign, celebrating his return to the European title six years after his gold medal win. The campaign emphasizes personal motivation and the pursuit of greatness, inspired by JAY-Z's philosophy of striving for excellence without compromise. Tamberi recounts his Olympic experience in Tokyo, highlighting the joy of sharing first place with a fellow athlete. PUMA, a leader in sports brands, continues to innovate in various athletic categories and maintains a global presence in over 120 countries.
De Grasse, after winning gold in the men’s 4x100 relay at the World Athletics Championship, discusses his motivation in a video interview for PUMA’s ‘Only See Great’ campaign. He shares insights into his journey, emphasizing the importance of continual improvement and self-motivation. Inspired by JAY-Z’s philosophy of striving for greatness, De Grasse reflects on overcoming challenges like injuries and COVID. He aspires to be the best version of himself, maintaining a legacy in track and field.
PUMA will address critical sustainability issues in the fashion industry at the 'Conference of the People' in London on September 6. The event, hosted by celebrity activist Cara Delevingne, aims to tackle topics like waste and climate change with participation from various stakeholders, including NGOs and consumers.
CEO Bjørn Gulden emphasized the importance of Gen Z's voice in shaping sustainable practices. PUMA has significantly reduced carbon emissions and aims for 90% of its products to use sustainable materials by 2025.
Global sports brand PUMA has signed five-time Olympic champion Elaine Thompson-Herah, the fastest woman alive, enhancing its track and field roster ahead of the 2022 World Athletics Championships in Eugene, Oregon. Thompson-Herah, who made history by winning the 'sprint double' at consecutive Olympics, aims to break the 100-meter world record. PUMA CEO Bjørn Gulden expresses excitement for her joining, highlighting her remarkable speed and the brand's commitment to supporting her goals with innovative performance products.
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