PUMA Ambassador and German Ice Hockey Star Leon Draisaitl Shares His Motivation and Goals in PUMA';s “Only See Great” Campaign

Rhea-AI Summary

PUMA announces an interview with German ice hockey star Leon Draisaitl ahead of the NHL season, starting October 13th. Draisaitl emphasizes the importance of teamwork over individual accolades, citing his motivation to achieve greatness consistently. He reflects on the previous season's success, expressing hope to advance beyond the semi-finals. PUMA's 'Only See Great' campaign draws inspiration from cultural icon Shawn 'JAY-Z' Carter, highlighting the journey towards excellence. The company continues to thrive globally, having established itself as a leading sports brand.

Positive

• - Launch of the 'Only See Great' campaign featuring Leon Draisaitl, strengthening brand ambassador portfolio.
• - Draisaitl's commitment to excellence and team success highlights PUMA's alignment with high-performance athletes.

Negative

• None.

“Greatness is doing it consistently"

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- German ice hockey star Leon Draisaitl spoke about his motivation to keep performing at the highest level in a video interview with sports company PUMA, ahead of the new NHL season.

PUMA Ambassador and German ice hockey star Leon Draisaitl shares his motivation and goals in PUMA’s “Only See Great” campaign (Photo: Business Wire)

After winning the pre-game with his team, Leon Draisaitl, who was named most valuable player in 2020, is more than ready to rock the upcoming season starting with the first game October 13th.

“Individual awards are always great. You know, they show you that your hard work has paid off. But I’m in a team sport, right? So, winning the ultimate trophy as a team is more important at the end of the day.”

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

After reaching the semi-finals with his team last season, Leon is now aiming for the finals: “I hope that we can take the next step next season. It was a great run, obviously, when you get to that point you want to win. But we did run into a team that was better than us. But hopefully next season we’re going to be that team.”

Despite a serious injury, Draisaitl fought through the last games of the season. He had to change his mindset, but his motivation is stronger than ever, he said: “Greatness is consistency. So, I’m preparing for next season like I do for any other season and to me it’s important to do it all over again. You know, show people that I’m capable of being at the top of my game every single year every night”, Leon says.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

To watch the full interview with Leon Draisaitl, please click HERE.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221010005381/en/

Media Contact:

Gudrun Cämmerer

Teamhead Global PR

gudrun.caemmerer@puma.com

Source: PUMA

FAQ

What is the significance of the 'Only See Great' campaign for PUMA?

The 'Only See Great' campaign features athletes like Leon Draisaitl, focusing on their journeys to excellence, enhancing PUMA's brand image.

How does Leon Draisaitl view individual awards in sports?

Draisaitl values teamwork over individual awards, believing that winning as a team is the ultimate goal.

When does the NHL season begin as mentioned in the PUMA press release?

The NHL season begins on October 13th.

What role does Leon Draisaitl play in PUMA's marketing strategy?

Draisaitl serves as a key brand ambassador, representing PUMA’s commitment to excellence in sports.

Who inspired PUMA's 'Only See Great' campaign?

The campaign was inspired by Shawn 'JAY-Z' Carter's philosophy of striving for greatness.