PUMA Ambassador and European Champion Gianmarco Tamberi Talks “Only See Great”

Rhea-AI Summary

PUMA showcases Olympic Champion Gianmarco Tamberi in its 'Only See Great' campaign, celebrating his return to the European title six years after his gold medal win. The campaign emphasizes personal motivation and the pursuit of greatness, inspired by JAY-Z's philosophy of striving for excellence without compromise. Tamberi recounts his Olympic experience in Tokyo, highlighting the joy of sharing first place with a fellow athlete. PUMA, a leader in sports brands, continues to innovate in various athletic categories and maintains a global presence in over 120 countries.

Positive

• Gianmarco Tamberi's return as European champion boosts PUMA's brand visibility.
• The 'Only See Great' campaign aligns with motivational themes that can attract consumers.
• PUMA's strong global distribution network across 120 countries supports brand expansion.

Negative

• None.

“When you reach that goal, greatness happens”

Italian Olympic and European Champion Gianmarco Tamberi shares his motivation and goals in PUMA’s “Only See Great” campaign

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Six years after his first gold medal, Tamberi takes back the European title and speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA.

Six years after his first gold medal, Tamberi takes back the European title and speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA. (Photo: Business Wire)

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own pursuit of greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Gianmarco talks about his very first successes and extraordinary performance at the Olympic Games in Tokyo.

“That feeling that I had that day, that happiness I couldn’t even imagine that could exist. It’s something that was coming out of my body. My heart was exploding."

Tamberi really showed what the Olympic spirit is about when sharing first place. For him it felt just natural. “If both can go back with the happiness? With the proudness of what they have done. It’s much better. We didn’t even think one moment that it would have been different the end, so I will never regret that decision. We will remember it forever and I’m sure we will not be the only two people remembering it.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

To watch the full interview with Gianmarco, please click HERE.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220819005125/en/

Gudrun Cämmerer

Teamhead Global PR

gudrun.caemmerer@puma.com

Source: PUMA

FAQ

What is the 'Only See Great' campaign by PUMA?

The 'Only See Great' campaign features athletes like Gianmarco Tamberi sharing their personal motivations and pursuits of excellence.

Who is Gianmarco Tamberi?

Gianmarco Tamberi is an Italian Olympic and European Champion in athletics, known for his high jump performances.

What does PUMA aim to achieve with its new campaign?

PUMA aims to inspire consumers by showcasing the journeys of its athletes and promoting a message of striving for greatness.

How does PUMA's campaign relate to JAY-Z?

The campaign was inspired by JAY-Z's philosophy of only seeing greatness and striving for excellence without compromise.

What impact does Tamberi's victory have on PUMA?

Tamberi's victory reinforces PUMA's reputation as a brand associated with top-performing athletes, enhancing brand credibility.