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PUMA Takes its “Forever Faster” Spirit to the World Athletics Championships with Strong Athletes and Products
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Rhea-AI Summary
PUMA will outfit 12 federations and medal contenders at the World Athletics Championships in Eugene, Oregon, showcasing its latest Nitro technology. The company emphasizes its legacy of supporting top athletes, including world record holders like Karsten Warholm and Mondo Duplantis. PUMA’s improved footwear, such as the evoSPEED NITRO spikes and new long-distance running shoes, aim to enhance performance across various track and field events. With over 70 years in the industry, PUMA continues to be a leader in athletic apparel, aiming to push sport and culture forward.
Positive
PUMA's latest Nitro technology is designed for optimal athletic performance.
Sponsorship of 12 federations and notable athletes increases brand visibility.
Introduced improved lightweight footwear models for enhanced competitive edge.
Negative
None.
EUGENE, Ore.--(BUSINESS WIRE)--
Sports company PUMA will outfit 12 federations and several medal contenders at the World Athletics Championships in Eugene, Oregon, USA, and provide them with its latest Nitro technology, so they can perform at their best.
PUMA takes its “Forever Faster” spirit to the World Athletics Championships with strong athletes and products (Photo: Business Wire)
Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”
In Eugene, individual PUMA athletes, performing in PUMA’s footwear technology, include 400m hurdles world-record holder Karsten Warholm, pole vault world-record holder Armand "Mondo" Duplantis, triple Olympic medalist Andre De Grasse, Ukrainian indoor high-jump world champion Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many more.
The athletics federations of Australia, the Bahamas, Barbados, Brazil, the British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.
“Track and field is sports and athleticism in its purest form and embedded in the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes and we are looking to our athletes writing the next chapter in sports history in Eugene.”
Current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1,000m (Noah Ngeny, 1999), 3,000m Steeplechase (Saif Saaeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021), and pole vault (Mondo Duplantis, 2022).
PUMA heads to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world-record holder Karsten Warholm, PUMA created the ultimate hurdles shoe, the evoSPEED Naio NITRO.
There are also improved versions of the gold-medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 spike uses PUMA’s proprietary NITRO foam and a PWRPLATE for exceptional energy return and is aimed at events ranging from 800m to 10,000m.
PUMA’s road racing athletes can choose from the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite technology and a PWRPLATE to support an efficient run.
Please find the recording of the press conference here:
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
What federations is PUMA outfitting at the World Athletics Championships?
PUMA will outfit federations from Australia, Bahamas, Barbados, Brazil, British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland, and Trinidad and Tobago.
Who are some of the top athletes sponsored by PUMA for the championships?
Notable athletes include Karsten Warholm, Mondo Duplantis, Andre De Grasse, and Yaroslava Mahuchikh.
What technology does PUMA use in its footwear for the championships?
PUMA utilizes its latest Nitro technology, which includes improved versions of the evoSPEED NITRO spikes and shoes for long-distance events.
When did PUMA become a key player in athletics?
PUMA has been a prominent sports brand since its foundation in 1948.
What is PUMA's motto regarding athletics?
PUMA's motto is 'Forever Faster,' emphasizing their commitment to speed and performance.