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PUMA Extends W Series Partnership and Signs Emma Kimiläinen for 2022 Season
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
PUMA has renewed its partnership with the W Series, an international racing championship for female drivers, and signed Finnish driver Emma Kimiläinen for the 2022 team. PUMA initially tailored racewear for female drivers in 2021 and will continue this effort as part of its 'She Moves Us' initiative. Kimiläinen, who finished third in the championship last season, aims to carry her momentum into this year's events, which will unfold alongside eight Formula 1 Grand Prix. The partnership reflects PUMA's commitment to empowering women in sports.
Positive
Renewed partnership with W Series enhances brand visibility and commitment to women's sports.
Signing of Emma Kimiläinen, a proven racer with two victories, strengthens the PUMA W Series Team.
Negative
None.
HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.
Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022. (Photo: Business Wire)
In 2021, PUMA Motorsport tailored racewear specifically for female drivers for the very first time. As part of the company’s women’s platform, She Moves Us, PUMA will continue to supply bespoke racewear during W Series’ third on-track season. PUMA, which is a partner of some of the most successful names in motorsport, has supplied high-performance, flame-retardant racewear for W Series’ drivers since the inaugural season in 2019.
Emma Kimiläinen has won two races in her two seasons with W Series. Her victory at Spa-Francorchamps in Belgium last August kicked off a run of four consecutive podium finishes, which saw the 32-year-old end the season in third place in the championship.
“I am very proud to be racing for the PUMA W Series Team this year. With their She Moves Us campaign, our brand and values fit together perfectly and, being a professional athlete at the top level and a mother, I hope to inspire girls and women chasing their dreams in sports,” Emma Kimiläinen said.
She will now look to take her excellent form into the 2022 W Series season, which consists of support races at eight Formula 1 Grand Prix weekends, starting in Miami, USA, in May. The PUMA W Series Team finished sixth in last year’s inaugural teams’ championship and Emma’s team-mate will be announced in due course.
“W Series has become one of the key pillars of our women’s campaign, She Moves Us, which celebrates women who move culture and sports forward and inspire others around the world,” said James Clark, Head of Sports Marketing Motorsport & Operations at PUMA.
PUMA’s campaign “She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact girls and women’s rights globally.
“Like us, PUMA is determined to do all it can to help our drivers showcase their talent on motor racing’s greatest stage, and W Series’ drivers will once again be equipped with racewear tailored to their exact specifications, enabling them to feel comfortable in the car and perform at their best,” said Catherine Bond Muir, the Chief Executive Officer of W Series.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
