PUMA Player Sara Björk Returned to Elite Level Football This Weekend Following the Birth of Her Child

Rhea-AI Summary

PUMA athlete Sara Björk Gunnarsdóttir made her much-anticipated return to elite football after overcoming significant challenges, including childbirth. She played for Olympique Lyonnais against Dijon in Ligue 1 Féminine. Her journey, documented through PUMA’s ‘She Moves Us’ platform, aims to raise awareness about the obstacles female athletes face when becoming mothers. A documentary detailing her experience is set for release later in 2022, highlighting the struggles and inspiring change in sports for female athletes.

Positive

• Sara Björk Gunnarsdóttir's return to elite football demonstrates resilience, potentially enhancing PUMA's brand image among female athletes.
• The documentary planned for release later in 2022 could increase PUMA's visibility and consumer engagement.

Negative

• None.

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- PUMA player Sara Björk Gunnarsdóttir defied the odds and battled through many hurdles to make her long awaited return to elite level football this weekend when Olympique Lyonnais faced Dijon in Ligue 1 Féminine.

PUMA player Sara Björk Gunnarsdóttir has defied the odds and battled through many hurdles to make her long awaited return to elite level football this weekend when Olympique Lyonnais faced Dijon in Ligue 1 Féminine. (Photo: Business Wire)

Back in September of 2021, Sara began working closely with PUMA to document her journey as she prepared to give birth and attempt to return to elite level sport. The journey has featured blogs and social content amplified through PUMA’s ‘She Moves Us’ platform to raise more awareness of the difficulties female athlete’s still face when becoming pregnant.

An extraordinary four months after giving birth to her son, Sara returned to the pitch to crown off an incredible journey that has seen her achieve the goal she had set herself when she first learned of her pregnancy.

Many athletes encounter challenges and uncertainty over their careers when faced with the prospect of pregnancy. Many athletes struggle due to lack or support with early retirement a reality for most. Due to the stigma and issues female athletes have faced, Sara wanted to inspire a generation of female athletes to not give up on their dreams and to push for change at all levels to help athletes who want to start a family and return to play at the highest level.

Sara’s journey will culminate in the release of a special documentary later in 2022. The short film will give unprecedented access to Sara’s story and give insight to the challenges female athletes face when deciding to start a family.

###

VIDEO:
YouTube Link: https://youtu.be/D7soCgE4BNo

###

PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/

View source version on businesswire.com: https://www.businesswire.com/news/home/20220321005445/en/

Media Contact:

Luke Haidarovic – Senior Manager PR Teamsports – luke.haidarovic@puma.com

Source: PUMA

FAQ

What is the significance of Sara Björk Gunnarsdóttir's return to football for PUMA?

Sara Björk Gunnarsdóttir's return highlights PUMA's commitment to supporting female athletes, enhancing brand reputation.

When did Sara Björk Gunnarsdóttir return to elite football?

Sara Björk Gunnarsdóttir returned to elite football this weekend when Olympique Lyonnais faced Dijon.

What initiative is PUMA using to support female athletes like Sara Björk Gunnarsdóttir?

PUMA is using the 'She Moves Us' platform to raise awareness of the challenges female athletes face during pregnancy.

What can we expect from the documentary about Sara Björk Gunnarsdóttir?

The documentary will provide insights into Sara's journey and the challenges female athletes encounter when starting families.